Europe Pet Oral Care Products Market Size, Share, and Analysis by 2028

Europe Pet Oral Care Products Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Animal (Cats and Dogs), Product (Mouthwash/Rinse, Toothbrush and Paste, Dental Cleansing Sprays, Anti-Plaque Pens, and Other Product Types), End User (Veterinary Hospitals, Private Clinics, and Home Care), and Distribution Channel (Supermarkets/Hypermarkets, Online Channels, Specialized Pet Shops, and Other Distribution Channels)

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028
  • Status : Published
  • Report Code : TIPRE00023609
  • Category : Consumer Goods
  • No. of Pages : 128
  • Available Report Formats : pdf-format excel-format
  • Last update date : November 17, 2023
Europe Pet Oral Care Products Market Size, Share, and Analysis by 2028
Report Date: November 17, 2023   |   Report Code: TIPRE00023609 Email: sales@theinsightpartners.com

2021 Market Size

US$ 485.48 Mn

Base year value

2028 Forecast

US$ 758.64 Mn

Projected by 2028

CAGR 2022-2028

6.6 %

Growth rate

Addressable Market

US$ 4,424.26 Mn

(2022-2028)

The pet oral care products market in Europe is expected to grow from US$ 485.48 million in 2021 to US$ 758.64 million by 2028; it is estimated to grow at a CAGR of 6.6% from 2021 to 2028.

Periodontal disease is the most common condition in cats and dogs. It is a progressive, cyclical inflammatory disease of the supporting structures of the teeth, which leads to dental disease and early tooth loss in dogs and cats. Further, these diseases can lead to serious health concerns such as organ failure. As per the AVMA, nearly 70% of cats and 80% of dogs develop some form of periodontal disease by the time they are three years old. The rise in the prevalence of various oral health-related diseases has been identified as the major driving factor for market growth. Additionally, calculus, gingivitis, gum disease, and tooth fractures are among the common oral issues in pets. As per the DSM pet owner survey, only 16% of dog owners clean their pets’ teeth every day. This has led to the need for pet products that provide a complete approach to oral care such as dental treats, water additives, dental wipes, and breathe fresheners. Also, regular vet check-ups and preventative home care can improve pet’s oral health.

Italy and Spain have registered the maximum number of COVID-19 cases and deaths in Europe. However, the animal health industry in European countries has experienced minimal effects. The rapid increase in pet care spending in developed markets such as the UK, Germany, and France has been accompanied by a surge in demand from newer and more dynamic markets. In many countries, millennial population increasingly seeing pets as an alternative to children. However, in the short-term, the COVID-19 pandemic has had mixed effect on the European pet oral care products market due to the discontinuation of veterinary practices for weeks, as a part of containment measures. Also, the shuttering of adoption centers in several countries slowed the rate of pet ownership in 2020. Irrespective of this, many countries in Europe have seen a rise in pet adoption from late 2020.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe pet oral care products market. The Europe pet oral care products market is expected to grow at a good CAGR during the forecast period.
Europe pet oral care products market

  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Europe Pet oral care products market Segmentation  


Europe Pet Oral Care Products Market – By Animal Type

  • Cats
  • Dogs

Europe Pet Oral Care Products Market – By Product Type

  • Mouthwash/Rinse
  • Tooth Brush and Paste
  • Dental Cleansing Sprays
  • Anti-Plaque Pens
  • Other Product Types

Europe Pet Oral Care Products Market – By End User

  • Veterinary Hospitals
  • Private Clinics
  • Home Care

Europe Pet Oral Care Products Market – By Distribution Channel

  • Supermarkets/Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Other Distribution Channels

Europe Pet Oral Care Products Market – By Country

  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe

Europe Pet Oral Care Products Market-Companies Mentioned

  • Dechra Pharmaceuticals PLC            
  • Nestle                                                  
  • Virbac                                                  
  • CEVA Corporate                                
  • Mars, Incorporated                            
  • AllAccem                                               
  • Vetoquinol SA                                      

Europe Pet Oral Care Products Report Scope

Report Attribute Details
Market size in 2021 US$ 485.48 Million
Market Size by 2028 US$ 758.64 Million
CAGR (2021 - 2028) 6.6%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Animal
  • Cats and Dogs
By Product
  • Mouthwash/Rinse
  • Toothbrush and Paste
  • Dental Cleansing Sprays
  • Anti-Plaque Pens
  • Other Product Types
By End User
  • Veterinary Hospitals
  • Private Clinics
  • Home Care
By Distribution Channel
  • Supermarkets/Hypermarkets
  • Online Channels
  • Specialized Pet Shops
  • Other Distribution Channels
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Dechra Pharmaceuticals PLC
  • Nestle
  • Virbac
  • CEVA Corporate
  • Mars, Incorporated
  • AllAccem
  • Vetoquinol SA
Vrushali Bothare
Manager,
Market Research & Consulting
Vrushali is a senior consultant with over 7 years of experience in the Chemicals & Materials industry, with deep domain expertise across specialty chemicals. She holds a Bachelor's degree in Chemistry and a Master's degree in Management, enabling her to combine strong technical acumen with strategic business insight. Her experience spans multiple sectors, including chemicals, food & beverage, and consumer goods, with expertise in functional ingredients, renewable chemicals, feed, and agrochemicals. She has successfully supported clients through market expansion, business growth, and operational transformation initiatives. Vrushali is recognized for her strong capabilities in client conversion, stakeholder management, and leading high-performing teams. She has consistently driven operational efficiency and productivity improvements through a structured, results-oriented approach. Her ability to bridge technical expertise with commercial strategy enables her to deliver impactful solutions tailored to client needs across complex and evolving markets.
  • Comprehensive Market Sizing and Forecast Analysis
  • Detailed Segmentation Analysis
  • In-Depth Market Dynamics Assessment
  • Regional and Country-Level Insights
  • Competitive Landscape and Company Benchmarking
  • Strategic Business Intelligence

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