The Europe women’s lingerie market was valued atUS$ 13,708.35 Mn in 2018 and is projected to be worthUS$ 29,667.91 Mn by 2027; it is expected to grow at a CAGR of 9.1% during 2019–2027.
The word lingerie is a term taken directly from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, others. The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc. The growing influence of social media is accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base.
The France contributed to the largest share of the Europe Women’s Lingerie market. France is considered as a major market for women’s lingerie as it offers lucrative opportunities for manufacturers due to high demand among customers. France is the fashion capital of the world. Thus, the growth of fashion and apparel industry has positively impacted the women’s intimate wear market in France. Manufacturer in the France specializes in providing the best quality lingerie for women across the globe. These companies or manufacturing units offers a wind range of products, including bra, panties, and shape wear. Some of the products are lightly padded T-shirt bra, lightly padded underwired bra, form & beauty lace minimizer bra, sports bra with racerback, mid-rise hipster briefs, seamless bikini briefs with lace trimming, textured mid-rise briefs, paneled tummy shaper, and many others. Thus, the availability of wider product portfolio attracts large customer base thus providing lucrative opportunities for manufacturers.
Effect of COVID-19 on Europe Women’s Lingerie Market
The COVID-19 outbreak initially started in Wuhan (China) in December 2019, and since then, it has spread at a fast pace across the world. The COVID-19 virus is transmitted through contact with infected persons or carriers via respiratory droplets when they cough or sneeze. As of March 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths. The pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdowns of consumer goods industry and supply chain disruptions due to lockdown of countries has created a strain on the supplies of consumer goods products.As per the data, Russia in Europe has the highest number of corona cases. Besides Russia, other countries like Germany, France, and the UK have also been hit hard. These countries are expected to suffer an economic downfall due to the lack of revenue from various industries. The other member states have implemented drastic measures and travel restrictions that include partially closing their borders. This has anticipated impacting the growth in European markets.
Europe Women’s lingerie Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Fast Changing Consumer Preferences for Fashionable Apparel Products
Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word ‘lingerie’ is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.
Type Based Insights
The Europe women’s lingerie market based on type has been segmented into brassiere, knickers or panties, shapewear and others. In 2018, the brassiere segment accounted for the major share of the Europe women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls & chemises, camisoles, corsets & bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with the shift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.
Europe Women’s lingerie Market, by Type – 2018 & 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Material-Based Insights
Based on application, the Europe women’s lingerie market is segmented into cotton, silk, satin, nylon and others and others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.
Distribution Channel-Based Market Insights
Based on distribution channel, the Europe women’s lingerie market is segmented into mass merchandizers, specialized stores, online and others. The specialized stores have led the Europe women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Europe Womens Lingerie Market: Strategic Insights
Market Size Value in US$ 13,708.35 Million in 2018 Market Size Value by US$ 29,667.91 Million by 2027 Growth rate CAGR of 9.1% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Europe Womens Lingerie Market: Strategic Insights
| Market Size Value in | US$ 13,708.35 Million in 2018 |
| Market Size Value by | US$ 29,667.91 Million by 2027 |
| Growth rate | CAGR of 9.1% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Product development, merger and acquisition, and business planning are the commonly adopted strategies by companies to expand their product portfolio. Hunkemöller International B.V.is among the market players implementing this strategy to enlarge the customer base and gain significant market share in Europe, which in turn permits them maintain the brand name in the Europe market.
Report Spotlights
- Progressive industry trends in Europe women’s lingerie market help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of Europe women’s lingerie market from 2017 to 2027
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and women’s lingerie demand
- Market trends and outlook coupled with factors driving and restraining the growth of Europe women’s lingerie market
- Understanding of strategies that underpin commercial interest with regard to Europe women’s lingerie market growth, which facilitates decision-making process for stakeholders
- Europe women’s lingerie market size at various nodes of market
- Detailed overview and segmentation of Europe women’s lingerie market, as well as its dynamics in the industry
Europe Women’s Lingerie Market – By Type
- Brassiere
- Knickers or Panties
- Shapewear
- Others
Europe Women’s lingerie Market – By Material
- Cotton
- Satin
- Silk
- Nylon
- Others
Europe Women’s lingerie Market- By Distribution Channel
- Mass Merchandizers
- Specialized Stores
- Online
- Others
Company Profiles
- Gap Inc.
- Triumph International
- Hanesbrands Inc.
- Jockey International, Inc.
- Hunkemöller International B.V.
- MAS Holdings
- PVH Corp
- L Brands
- Chantelle Group
- Hanky Panky
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Material, Distribution Channel, and Country.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
UK, Germany, France, Italy, Russia
The List of Companies - North America Womens Lingerie Market
- Gap Inc.
- Triumph International
- Hanesbrands Inc.
- Jockey International, Inc.
- Hunkemöller International B.V.
- MAS Holdings
- PVH Corp
- L Brands
- Chantelle Group
- Hanky Panky
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Trends and growth analysis reports related to Europe Womens Lingerie Market
Jul 2020
Nicotine Pouches Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis By Strength (Less than 6 mg/g, 6 mg/g to 12 mg/g, and More than 12 mg/g), Flavor [Original/Plain, and Flavored (Mint, Berry, Citrus, Fruity, Others)], Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others)
Jul 2020
Housewares Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Cookware and Bakeware, Tableware, Kitchen Appliances, Bathroom Essentials, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Jul 2020
False Hair Products Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Hair Extension, Hair Wig, and Hair Pieces), Material (Human Hair and Synthetic Hair), End User (Men, Women, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Jul 2020
Mosquito Traps Market
Forecast to 2030 - Global Analysis by Product Type (Electric Shock Mosquito Killer, Photocatalytic Mosquito Killer, and Sticky Trap Mosquito Killer), Category (Outdoor and Indoor), Distribution Channel [Direct Sales (Direct Offline Sales and Direct Online Sales) and Retail Sales (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)]
Jul 2020
Wicket Mailer Envelopes and Bags Market
Forecast to 2028 - COVID-19 Impact and Global Analysis By Material Type {Plastic [Polyethylene (PE), Polypropylene (PP), Polyethylene Terephthalate (PET), and Others] and Paper}, Product Type (Poly Wicket Bags, Paper Wicket Bags, Poly Wicket Mailers, and Paper Wicket Mailers), and End Use (Banking & Financial Services, Courier & Logistics, Retail, and Others)