Europe Womens Lingerie Market Key Companies and SWOT Analysis by 2027

The Europe women’s lingerie market was valued atUS$ 13,708.35 Mn in 2018 and is projected to be worthUS$ 29,667.91 Mn by 2027; it is expected to grow at a CAGR of 9.1% during 2019–2027.

The word lingerie is a term taken directly from the French language, meaning undergarments, and used specifically for more lightweight items of female undergarments. The original French word is derived from the old French word lingerie, meaning linen. Lingerie is a women’s clothing which is made of lightweight, smooth, sheer, stretchy. The women’s lingerie market is characterized into four main types such as brassiere, knickers or panties, shapewear and others. The women’s lingerie market is characterized by material as satin, cotton, silk, nylon, others. The women’s lingerie market uses different channel to supply the product to its consumers such as online, specialty stores etc. The growing influence of social media is accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base.

The France contributed to the largest share of the Europe Women’s Lingerie market. France is considered as a major market for women’s lingerie as it offers lucrative opportunities for manufacturers due to high demand among customers. France is the fashion capital of the world. Thus, the growth of fashion and apparel industry has positively impacted the women’s intimate wear market in France. Manufacturer in the France specializes in providing the best quality lingerie for women across the globe. These companies or manufacturing units offers a wind range of products, including bra, panties, and shape wear. Some of the products are lightly padded T-shirt bra, lightly padded underwired bra, form & beauty lace minimizer bra, sports bra with racerback, mid-rise hipster briefs, seamless bikini briefs with lace trimming, textured mid-rise briefs, paneled tummy shaper, and many others. Thus, the availability of wider product portfolio attracts large customer base thus providing lucrative opportunities for manufacturers.

Effect of COVID-19 on Europe Women’s Lingerie Market

The COVID-19 outbreak initially started in Wuhan (China) in December 2019, and since then, it has spread at a fast pace across the world. The COVID-19 virus is transmitted through contact with infected persons or carriers via respiratory droplets when they cough or sneeze. As of March 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths. The pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdowns of consumer goods industry and supply chain disruptions due to lockdown of countries has created a strain on the supplies of consumer goods products.As per the data, Russia in Europe has the highest number of corona cases. Besides Russia, other countries like Germany, France, and the UK have also been hit hard. These countries are expected to suffer an economic downfall due to the lack of revenue from various industries. The other member states have implemented drastic measures and travel restrictions that include partially closing their borders. This has anticipated impacting the growth in European markets.

Europe Women’s lingerie Market

Market Insights

Fast Changing Consumer Preferences for Fashionable Apparel Products

Lingerie is a category of women's clothing, including undergarments (mostly brassieres), sleepwear, and lightweight robes. The lingerie concept is a visually appealing undergarment, which was developed during the late nineteenth century. The word ‘lingerie’ is often motivated by an intention to imply the garments are alluring and fashionable. The fast development of information technology and globalization is leading the entire world by providing information about the latest and trending products available in the market. On account of this, shoppers associated with lingerie market are aware of the latest global fashion trends. Furthermore, the growing influence of social media is also accelerating the changes in consumer preference of apparel products such as lingerie items. As wide range of customers prefer buying products online to save their time, most of the market players display and sell their products in an online platform to increase their customer base. Branded apparel companies are also focused on introducing innovative lingerie items as per the changing fashion trend and consumer demands. These factors are positively impacting the women’s lingerie market.

Type Based Insights

The Europe women’s lingerie market based on type has been segmented into brassiere, knickers or panties, shapewear and others. In 2018, the brassiere segment accounted for the major share of the Europe women’s lingerie market while the others segment is expected to grow at a fastest CAGR. The others segment includes babydolls & chemises, camisoles, corsets & bustiers, bodysuits & teddies, etc. Wide availability of these women’s lingerie coupled with the shift in consumer lifestyle and awareness regarding personal physical appearance have been key boosting factors for the growth of others segment in women’s lingerie market.

Europe Women’s lingerie Market, by Type – 2018 & 2027

Material-Based Insights

Based on application, the Europe women’s lingerie market is segmented into cotton, silk, satin, nylon and others and others. In 2018, the cotton segment led the market with highest market followed by silk. Silk charmeuse is known to be the most luxurious fabrics prefer to wear near the skin. It has a satin weave which gives it a high shine and provides almost liquid appearance. It’s been popular in lingerie production since the early 20th century, and is still it is used consistently in high-end lingerie. Many designer bras are created using a silk/spandex blend, also known as stretch silk charmeuse. More commonly used lining fabric is china silk can be a relatively inexpensive choice for undergarments, including slips. It’s very smooth next to the body and very thin, so it does not add bulk. Silk crepe is used to make luxurious loungewear, pajamas, robes, slips, and nighties.

Distribution Channel-Based Market Insights

Based on distribution channel, the Europe women’s lingerie market is segmented into mass merchandizers, specialized stores, online and others. The specialized stores have led the Europe women’s lingerie market with a highest market share followed by others which includes the unorganized distribution channels. The other segment of women’s lingerie distribution channels includes departmental stores, variety stores, street markets, etc. These retailers sell multiple products, including brassiere, knickers or panties, shapewear, babydoll, corset, bodysuit, and others from various national and local brands. Low cost is the main factor that attracts the customers to buy from these channels.