Fabric Softener Market Size, Trends, Shares, and Forecast - 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Fabric Softener Market covers analysis By Form (Liquid, Dryer Sheets); Application (Residential, Commercial) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Sep 2025
  • Report Code : TIPRE00017576
  • Category : Consumer Goods
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

MARKET OVERVIEW



A fabric softener is a conditioner that is basically applied to laundry during the rinse cycle in the washing machine and helps in reducing the harshness in clothes. The softening of the clothes makes it easier to iron by reducing the wrinkles in the garments. Fabric softener also helps in reducing the wear and tear of the garments along with providing a refreshing fragrance.

MARKET SCOPE



The "Global Fabric Softener Market Analysis to 2031" is a specialized and in-depth study of the chemicals and materials industry with a special focus on global market trend analysis. The report aims to provide an overview of the fabric softener market with detailed market segmentation by form, application, and geography. The report provides key statistics on the market status of the leading fabric softener market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION



  •   Based on the form, the global fabric softener market is segmented into liquid and dryer sheets.
  •   Based on application, the global fabric softener market is segmented into residential and commercial.

MARKET DYNAMICS


Drivers:



  •   The rising demand for premium clothing from the consumers is driving the demand for fabric softener market.
  •   The increase in disposable incomes along with a rising willingness to spend on premium products by consumers in developing economies is driving the increased purchase of categories such as fabric softeners and conditioners.
  •   The increase in concerns over the use of chemicals which includes quaternary ammonium compounds, which leads to skin problems, is driving the demand for biodegradable products

Restraints:



  •   However, strict government restrictions, exposure to health, and environmental risks due to overuse of fabric softeners such as liquid fabric softeners and dryer sheets will restrict the growth of the market.

REGIONAL FRAMEWORK



The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The fabric softener market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the fabric softener market in these regions.

IMPACT OF COVID-19 ON FABRIC SOFTENER MARKET



COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries such as the chemical and material industry in various countries due to lockdowns, travel bans, and business shutdowns. Due to the pandemic, there has been shutdown of various retail, supermarkets and hypermarkets outlets which has had a negative impact on the fabric softener market. Along with this, the shutdown of laundry outlets led to a decrease in demand of fabric softener.

MARKET PLAYERS



The report covers key developments in the fabric softener market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from fabric softener market are anticipated to provide lucrative growth opportunities in the future with the rising demand for fabric softener in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the fabric softener market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Church & Dwight Co., Inc.
  •   Colgate-Palmolive Company.
  •   Henkel AG & Co. KGaA
  •   LG Household & Health Care Ltd
  •   Marico
  •   Melaleuca Inc
  •   Pigeon Corporation
  •   Reckitt Benckiser Group PLC
  •   S. C. JOHNSON & SON, INC.
  •   Unilever
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Fabric Softener Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) XX%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Form
  • Liquid
  • Dryer Sheets
By Application
  • Residential
  • Commercial
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Church and Dwight Co., Inc.
  • Colgate-Palmolive Company.
  • Henkel AG and Co. KGaA
  • LG Household and Health Care Ltd
  • Marico
  • Melaleuca Inc
  • Pigeon Corporation
  • Reckitt Benckiser Group PLC
  • S. C. JOHNSON and SON, INC.
  • Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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    The List of Companies

    1.Church and Dwight Co., Inc.
    2.Colgate-Palmolive Company.
    3.Henkel AG and Co. KGaA
    4.LG Household and Health Care Ltd
    5.Marico
    6.Melaleuca Inc
    7.Pigeon Corporation
    8.Reckitt Benckiser Group PLC
    9.S. C. JOHNSON and SON, INC.
    10.Unilever
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