Inflatable Toys Market Size, Share & Growth Analysis By 2028

Inflatable Toys Market Forecast to 2028 - COVID-19 Impact and Global Analysis By End Use (Commercial and Residential), Type (Inflatable Pools, Inflatable Animals, Inflatable Balls, and Others), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Apr 2022

  • Report Code : TIPRE00028367
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 148
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[Research Report] The inflatable toys market is projected to reach US$ 2,577.43 million by 2028 from US$ 1,975.13 million in 2021; it is expected to grow at a CAGR of 3.9% from 2021 to 2028.

Market Insights and Analyst View:

Inflatable toys are highly elastic. However, they are more prone to get punctured due to edgy surfaces. Therefore, manufacturers of inflatable toys provide patches to cover the puncture areas. This makes inflatable toys reusable. Inflatable toys include inflatable pools, animals, balls, castles, play homes, etc. These products are portable and easy to store. Moreover, they are easy to install, making them suitable for residential applications. Inflatable toys are generally made of polyvinyl chloride. The rising demand for various innovative toys is projected to drive the growth of inflatable toys over the forecast period.

Growth Drivers and Challenges:

Toys play a crucial role in a child’s physical and cognitive development. They help in developing creativity and imagination among children. Over the past few years, inflatable toys, especially inflatable pools, and slides, have gained huge traction among children and parents. Children enjoy water play. Water plays activities also help improve children's coordination and physical fitness. Inflatable pools and slides are very affordable and easy to set up. Moreover, depending on the available area, they can be easily installed in small to medium spaces. Inflatable pools are portable and require very less care or maintenance. All these factors drive the popularity of inflatable pools and slides among parents and children.

The rising penetration of e-commerce platforms also provides strong growth potential to the inflatable toys market. People increasingly prefer online shopping websites to purchase inflatable toys due to the convenience of shopping a wide range of products at affordable prices remotely. Moreover, the availability of product descriptions, details, customer reviews, and ratings, and multiple payment channels elevate the customer shopping experience, resulting in more online sales of inflatable toys. Thus, the rising sales of inflatable toys through e-commerce websites such as Amazon.com, Walmart, the Home Depot, and direct-to-customer shopping sites of the manufacturers is expected to open immense growth opportunities in the inflatable toys market over the forthcoming period.

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Inflatable Toys Market: Strategic Insights

inflatable-toys-market
Market Size Value inUS$ 1,975.13 Million in 2021
Market Size Value byUS$ 2,577.43 Million by 2028
Growth rateCAGR of 3.9% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Report Segmentation and Scope:

The “Global Inflatable Toys Market” is segmented based on end use, type, distribution channel, and geography. Based on end-use the market is categorized into commercial and residential. Based on type, the inflatable toys market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The inflatable toys market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

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Segmental Analysis

Based on end use, the inflatable toys market is bifurcated into residential and commercial. Based on type, the market is segmented into inflatable pools, inflatable animals, inflatable balls, and others. Based on distribution channel, the inflatable toys market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment holds the significant share in the inflatable toys market and the online retail segment is expected to register significant growth over the forecast period. Specialty stores have a wide assortment of specific product categories with varied price ranges from cheaper to premium. Specialty stores are preferred shopping platforms for inflatable toys as people can access several brands of inflatable toys under one roof. Moreover, these stores have knowledgeable staff that assist customers in finding the right products. The availability of a wide range of products from different brands and cooperative staff increases customer satisfaction, resulting in increased sales of inflatable toys through specialty stores. These factors are significantly driving the segment’s growth, eventually driving the inflatable toy market.

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Regional Analysis:

Based on geography, the inflatable toys market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global inflatable toys market was dominated by North America which accounted for US$ 704.25 million in 2022. Asia Pacific is a second major contributor holding more than 30% share in the global market.  Additionally, Europe is expected to grow considerably at a CAGR of 4.6% over the forecast period. The presence of several theme-based parks and water parks, including parks from vendors such as Cedar Fair Entertainment, SeaWorld Parks & Entertainment, Universal Parks & Resorts, and Walt Disney Parks and Resorts in countries in North America, will be the major factor fueling the growth of the inflatable toys market in this region. Furthermore, the increasing number of kindergartens and playschools in the region will subsequently lead to commercial usage of inflatable toys in North America. These factors are expected to boost the demand for inflatable toys among consumers in the region and are further anticipated to drive the market growth.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the inflatable toys market are listed below:

  1. Amazon launched a special store called "Made in India Toys and Games" in November 2020 for small businesses selling Indian toys. Accordingly, the online retailer supported the local players by offering better discovery and sale of locally manufactured and designed toys.
  2. In 2019, Bestway Inflatables and Material Corp., a China-based inflatable outdoor and leisure products manufacturer, launched its brand-new factory in Vietnam.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. Consumers significantly reduced nonessential purchases due to lower incomes and uncertain earning prospects, especially in developing regions. Due to travel bans and border restrictions, recreational activities reduced dramatically, which hampered the sales of various inflatable toys.

Many manufacturers of inflatable toys faced declining profits due to reduced consumer demand during the initial phase of the pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations, including lockdowns and travel bans. All these factors positively impacted the growth of the inflatable toys market across different regions.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global inflatable toys market include Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; LIttle Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among others. These players offer inflatable toys with innovative features to attract a large number of consumers.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

End Use, Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global inflatable toys market?

The major players operating in the global inflatable toys market are Intex Recreation Corp.; Bestway Inflatables & Material Corp.; Happy Inflatable Co. Ltd; Little Tikes; General Inflatables; Joyin; Omega Inflatables Factory; HearthSong; Waddle & Friends, Inc.; Jet Creations Inc.; among others

What are the opportunities for inflatable toys in the global market?

The development of sustainable and nontoxic inflatable toys can provide potential growth opportunities for the inflatable toys market in the coming years.

Based on the end-use, why does the residential segment have the largest revenue share?

Based on the end-use, the residential segment accounted for the largest revenue share due increasing preference among the parents for lightweight inflatable toys for kids. Also, the product is cost-effective and provides a safe environment for kids while playing which attracts the demand from parents.

What is the largest region of the global inflatable toys market?

North America accounted for the largest share of the global inflatable toys market due to the product's widespread acceptability across the region, particularly for outdoor recreational activities. Also, parents in these regions largely spend on entertainment products such as inflatable slides, pools, playhouses, and inflatable animals for their kids.

What are the key drivers for the growth of the global inflatable toys market?

The rising popularity of inflatable toys among children and the increasing demand for inflatable toys in preschools and kindergartens are some of the key driving factors for the inflatable toys market.

Based on type, which is the fastest-growing segment in the inflatable toys market?

Based on type, an inflatable animal is the fastest-growing segment. The inflatable animals look realistic and cartoonish in appearance, which attracts children.

The List of Companies - Inflatable Toys Market

  1. Intex Marketing Ltd            
  2. Bestway Inflatables and Material Corp.       
  3. Happy Inflatable Co. Ltd.                  
  4. Little Tikkes            
  5. General Inflatable               
  6. Joyin         
  7. Omega Inflatables Factory               
  8. HearthSong            
  9. Waddle & Friends, Inc.       
  10. Jet Creations Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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