New

Market

2021

Marketing Resource Management (MRM) Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solutions, Services); Deployment Type (On-premises, Cloud); Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises); Industry Vertical (BFSI, Consumer Goods and Retail, Manufacturing, Information Technology and Telecommunications, Healthcare and Life Sciences, Media and Entertainment, Education, Others) and Geography

| Report Code: TIPRE00024676 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Marketing Resource Management (MRM) Market 2028 Component, Deployment Type, Organization Size, Industry Vertical and Geography | The Insight Partners

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MARKET OVERVIEW

The marketing resource management (MRM) is a technology utilized to efficiently handle people, associated technology and operations such as planning, production, and design of the marketing process. The emergence of MRM applications has assisted enterprises with their budgeting and planning. By making use of functionalities, including planning and budgeting, marketing departments can specify the expense types, plan their budgets, and period closeouts, among others.

MARKET SCOPE

The "Global Marketing Resource Management (MRM) Market Analysis to 2028" is a specialized and in-depth study with a special focus on the global market trend analysis. The report aims to provide an overview of the marketing resource management (MRM) market with detailed market segmentation by component, deployment type, organization size, industry vertical, and geography. The report provides key statistics on the market status of the leading marketing resource management (MRM) market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

  •   Based on component, the global marketing resource management (MRM) market is segmented into solutions and services.
  •   On the basis of deployment type, the market is segmented into on-premises and cloud.
  •   Based on organization size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and large enterprises.
  •   Based on industry vertical, the market is segmented into BFSI, consumer goods and retail, manufacturing, information technology and telecommunications, healthcare and life sciences, media and entertainment, education, and others.

MARKET DYNAMICS
Drivers:

  •   The need for confirming brand and regulatory compliance, benefits of modular suites with interconnected solutions and third-party integrations, and the necessity for reducing cycle time projections through content distribution and deduplication are some of the factors driving the growth of the marketing resource management market.
  •   Additionally, the increase in diversity in delivery channels has also nurtured the growth of the marketing resource management market.

Restraints:

  •   Security issues may hinder the growth of the marketing resource management market.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The marketing resource management (MRM) market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the marketing resource management (MRM) market in these regions.

IMPACT OF COVID-19 ON MARKETING RESOURCE MANAGEMENT (MRM) MARKET

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.



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MARKET PLAYERS


The report covers key developments in the marketing resource management (MRM) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from marketing resource management (MRM) market are anticipated to lucrative growth opportunities in the future with the rising demand in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the marketing resource management (MRM) market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Adobe
  •   Aprimo
  •   BrandMaker
  •   Infor
  •   Microsoft
  •   Oracle
  •   SAP
  •   SAS Institute Inc
  •   Sitecore
  •   Workfront, Inc

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1.   INTRODUCTION
1.1.   SCOPE OF THE STUDY
1.2.   THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3.   MARKET SEGMENTATION
1.3.1   Marketing Resource Management (MRM) Market - By Component
1.3.2   Marketing Resource Management (MRM) Market - By Deployment Type
1.3.3   Marketing Resource Management (MRM) Market - By Organization Size
1.3.4   Marketing Resource Management (MRM) Market - By Industry Vertical
1.3.5   Marketing Resource Management (MRM) Market - By Region
1.3.5.1   By Country

2.   KEY TAKEAWAYS

3.   RESEARCH METHODOLOGY

4.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET LANDSCAPE
4.1.   OVERVIEW
4.2.   PORTER'S FIVE FORCES ANALYSIS
4.2.1   Bargaining Power of Buyers
4.2.1   Bargaining Power of Suppliers
4.2.1   Threat of Substitute
4.2.1   Threat of New Entrants
4.2.1   Competitive Rivalry
4.3.   ECOSYSTEM ANALYSIS
4.4.   EXPERT OPINIONS

5.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - KEY MARKET DYNAMICS
5.1.   KEY MARKET DRIVERS
5.2.   KEY MARKET RESTRAINTS
5.3.   KEY MARKET OPPORTUNITIES
5.4.   FUTURE TRENDS
5.5.   IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - GLOBAL MARKET ANALYSIS
6.1.    - GLOBAL MARKET OVERVIEW
6.2.    - GLOBAL MARKET AND FORECAST TO 2028
6.3.   MARKET POSITIONING/MARKET SHARE

7.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1.   OVERVIEW
7.2.   COMPONENT MARKET FORECASTS AND ANALYSIS
7.3.   SOLUTIONS
7.3.1.   Overview
7.3.2.   Solutions Market Forecast and Analysis
7.3.3.   Planning and Spend Management Market
7.3.3.1.   Overview
7.3.3.2.   Planning and Spend Management Market Forecast and Analysis
7.3.4.   Asset Management Market
7.3.4.1.   Overview
7.3.4.2.   Asset Management Market Forecast and Analysis
7.3.5.   Channel Marketing Management Market
7.3.5.1.   Overview
7.3.5.2.   Channel Marketing Management Market Forecast and Analysis
7.3.6.   Performance Management Market
7.3.6.1.   Overview
7.3.6.2.   Performance Management Market Forecast and Analysis
7.4.   SERVICES
7.4.1.   Overview
7.4.2.   Services Market Forecast and Analysis
7.4.3.   Consulting and Implementation Market
7.4.3.1.   Overview
7.4.3.2.   Consulting and Implementation Market Forecast and Analysis
7.4.4.   Support and Maintenance Market
7.4.4.1.   Overview
7.4.4.2.   Support and Maintenance Market Forecast and Analysis
8.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1.   OVERVIEW
8.2.   DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3.   ON-PREMISES
8.3.1.   Overview
8.3.2.   On-premises Market Forecast and Analysis
8.4.   CLOUD
8.4.1.   Overview
8.4.2.   Cloud Market Forecast and Analysis
9.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
9.1.   OVERVIEW
9.2.   ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
9.3.   SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
9.3.1.   Overview
9.3.2.   Small and Medium-sized Enterprises (SMEs) Market Forecast and Analysis
9.4.   LARGE ENTERPRISES
9.4.1.   Overview
9.4.2.   Large Enterprises Market Forecast and Analysis
10.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET - REVENUE AND FORECASTS TO 2028 - INDUSTRY VERTICAL
10.1.   OVERVIEW
10.2.   INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
10.3.   BFSI
10.3.1.   Overview
10.3.2.   BFSI Market Forecast and Analysis
10.4.   CONSUMER GOODS AND RETAIL
10.4.1.   Overview
10.4.2.   Consumer Goods and Retail Market Forecast and Analysis
10.5.   MANUFACTURING
10.5.1.   Overview
10.5.2.   Manufacturing Market Forecast and Analysis
10.6.   INFORMATION TECHNOLOGY AND TELECOMMUNICATIONS
10.6.1.   Overview
10.6.2.   Information Technology and Telecommunications Market Forecast and Analysis
10.7.   HEALTHCARE AND LIFE SCIENCES
10.7.1.   Overview
10.7.2.   Healthcare and Life Sciences Market Forecast and Analysis
10.8.   MEDIA AND ENTERTAINMENT
10.8.1.   Overview
10.8.2.   Media and Entertainment Market Forecast and Analysis
10.9.   EDUCATION
10.9.1.   Overview
10.9.2.   Education Market Forecast and Analysis
10.10.   OTHERS
10.10.1.   Overview
10.10.2.   Others Market Forecast and Analysis

11.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1.   NORTH AMERICA
11.1.1   North America Marketing Resource Management (MRM) Market Overview
11.1.2   North America Marketing Resource Management (MRM) Market Forecasts and Analysis
11.1.3   North America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Component
11.1.4   North America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Deployment Type
11.1.5   North America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Organization Size
11.1.6   North America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Industry Vertical
11.1.7   North America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Countries
11.1.7.1   United States Marketing Resource Management (MRM) Market
11.1.7.1.1   United States Marketing Resource Management (MRM) Market by Component
11.1.7.1.2   United States Marketing Resource Management (MRM) Market by Deployment Type
11.1.7.1.3   United States Marketing Resource Management (MRM) Market by Organization Size
11.1.7.1.4   United States Marketing Resource Management (MRM) Market by Industry Vertical
11.1.7.2   Canada Marketing Resource Management (MRM) Market
11.1.7.2.1   Canada Marketing Resource Management (MRM) Market by Component
11.1.7.2.2   Canada Marketing Resource Management (MRM) Market by Deployment Type
11.1.7.2.3   Canada Marketing Resource Management (MRM) Market by Organization Size
11.1.7.2.4   Canada Marketing Resource Management (MRM) Market by Industry Vertical
11.1.7.3   Mexico Marketing Resource Management (MRM) Market
11.1.7.3.1   Mexico Marketing Resource Management (MRM) Market by Component
11.1.7.3.2   Mexico Marketing Resource Management (MRM) Market by Deployment Type
11.1.7.3.3   Mexico Marketing Resource Management (MRM) Market by Organization Size
11.1.7.3.4   Mexico Marketing Resource Management (MRM) Market by Industry Vertical
11.2.   EUROPE
11.2.1   Europe Marketing Resource Management (MRM) Market Overview
11.2.2   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis
11.2.3   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis - By Component
11.2.4   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis - By Deployment Type
11.2.5   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis - By Organization Size
11.2.6   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis - By Industry Vertical
11.2.7   Europe Marketing Resource Management (MRM) Market Forecasts and Analysis - By Countries
11.2.7.1   Germany Marketing Resource Management (MRM) Market
11.2.7.1.1   Germany Marketing Resource Management (MRM) Market by Component
11.2.7.1.2   Germany Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.1.3   Germany Marketing Resource Management (MRM) Market by Organization Size
11.2.7.1.4   Germany Marketing Resource Management (MRM) Market by Industry Vertical
11.2.7.2   France Marketing Resource Management (MRM) Market
11.2.7.2.1   France Marketing Resource Management (MRM) Market by Component
11.2.7.2.2   France Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.2.3   France Marketing Resource Management (MRM) Market by Organization Size
11.2.7.2.4   France Marketing Resource Management (MRM) Market by Industry Vertical
11.2.7.3   Italy Marketing Resource Management (MRM) Market
11.2.7.3.1   Italy Marketing Resource Management (MRM) Market by Component
11.2.7.3.2   Italy Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.3.3   Italy Marketing Resource Management (MRM) Market by Organization Size
11.2.7.3.4   Italy Marketing Resource Management (MRM) Market by Industry Vertical
11.2.7.4   United Kingdom Marketing Resource Management (MRM) Market
11.2.7.4.1   United Kingdom Marketing Resource Management (MRM) Market by Component
11.2.7.4.2   United Kingdom Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.4.3   United Kingdom Marketing Resource Management (MRM) Market by Organization Size
11.2.7.4.4   United Kingdom Marketing Resource Management (MRM) Market by Industry Vertical
11.2.7.5   Russia Marketing Resource Management (MRM) Market
11.2.7.5.1   Russia Marketing Resource Management (MRM) Market by Component
11.2.7.5.2   Russia Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.5.3   Russia Marketing Resource Management (MRM) Market by Organization Size
11.2.7.5.4   Russia Marketing Resource Management (MRM) Market by Industry Vertical
11.2.7.6   Rest of Europe Marketing Resource Management (MRM) Market
11.2.7.6.1   Rest of Europe Marketing Resource Management (MRM) Market by Component
11.2.7.6.2   Rest of Europe Marketing Resource Management (MRM) Market by Deployment Type
11.2.7.6.3   Rest of Europe Marketing Resource Management (MRM) Market by Organization Size
11.2.7.6.4   Rest of Europe Marketing Resource Management (MRM) Market by Industry Vertical
11.3.   ASIA-PACIFIC
11.3.1   Asia-Pacific Marketing Resource Management (MRM) Market Overview
11.3.2   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis
11.3.3   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis - By Component
11.3.4   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis - By Deployment Type
11.3.5   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis - By Organization Size
11.3.6   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis - By Industry Vertical
11.3.7   Asia-Pacific Marketing Resource Management (MRM) Market Forecasts and Analysis - By Countries
11.3.7.1   Australia Marketing Resource Management (MRM) Market
11.3.7.1.1   Australia Marketing Resource Management (MRM) Market by Component
11.3.7.1.2   Australia Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.1.3   Australia Marketing Resource Management (MRM) Market by Organization Size
11.3.7.1.4   Australia Marketing Resource Management (MRM) Market by Industry Vertical
11.3.7.2   China Marketing Resource Management (MRM) Market
11.3.7.2.1   China Marketing Resource Management (MRM) Market by Component
11.3.7.2.2   China Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.2.3   China Marketing Resource Management (MRM) Market by Organization Size
11.3.7.2.4   China Marketing Resource Management (MRM) Market by Industry Vertical
11.3.7.3   India Marketing Resource Management (MRM) Market
11.3.7.3.1   India Marketing Resource Management (MRM) Market by Component
11.3.7.3.2   India Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.3.3   India Marketing Resource Management (MRM) Market by Organization Size
11.3.7.3.4   India Marketing Resource Management (MRM) Market by Industry Vertical
11.3.7.4   Japan Marketing Resource Management (MRM) Market
11.3.7.4.1   Japan Marketing Resource Management (MRM) Market by Component
11.3.7.4.2   Japan Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.4.3   Japan Marketing Resource Management (MRM) Market by Organization Size
11.3.7.4.4   Japan Marketing Resource Management (MRM) Market by Industry Vertical
11.3.7.5   South Korea Marketing Resource Management (MRM) Market
11.3.7.5.1   South Korea Marketing Resource Management (MRM) Market by Component
11.3.7.5.2   South Korea Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.5.3   South Korea Marketing Resource Management (MRM) Market by Organization Size
11.3.7.5.4   South Korea Marketing Resource Management (MRM) Market by Industry Vertical
11.3.7.6   Rest of Asia-Pacific Marketing Resource Management (MRM) Market
11.3.7.6.1   Rest of Asia-Pacific Marketing Resource Management (MRM) Market by Component
11.3.7.6.2   Rest of Asia-Pacific Marketing Resource Management (MRM) Market by Deployment Type
11.3.7.6.3   Rest of Asia-Pacific Marketing Resource Management (MRM) Market by Organization Size
11.3.7.6.4   Rest of Asia-Pacific Marketing Resource Management (MRM) Market by Industry Vertical
11.4.   MIDDLE EAST AND AFRICA
11.4.1   Middle East and Africa Marketing Resource Management (MRM) Market Overview
11.4.2   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis
11.4.3   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis - By Component
11.4.4   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis - By Deployment Type
11.4.5   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis - By Organization Size
11.4.6   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis - By Industry Vertical
11.4.7   Middle East and Africa Marketing Resource Management (MRM) Market Forecasts and Analysis - By Countries
11.4.7.1   South Africa Marketing Resource Management (MRM) Market
11.4.7.1.1   South Africa Marketing Resource Management (MRM) Market by Component
11.4.7.1.2   South Africa Marketing Resource Management (MRM) Market by Deployment Type
11.4.7.1.3   South Africa Marketing Resource Management (MRM) Market by Organization Size
11.4.7.1.4   South Africa Marketing Resource Management (MRM) Market by Industry Vertical
11.4.7.2   Saudi Arabia Marketing Resource Management (MRM) Market
11.4.7.2.1   Saudi Arabia Marketing Resource Management (MRM) Market by Component
11.4.7.2.2   Saudi Arabia Marketing Resource Management (MRM) Market by Deployment Type
11.4.7.2.3   Saudi Arabia Marketing Resource Management (MRM) Market by Organization Size
11.4.7.2.4   Saudi Arabia Marketing Resource Management (MRM) Market by Industry Vertical
11.4.7.3   U.A.E Marketing Resource Management (MRM) Market
11.4.7.3.1   U.A.E Marketing Resource Management (MRM) Market by Component
11.4.7.3.2   U.A.E Marketing Resource Management (MRM) Market by Deployment Type
11.4.7.3.3   U.A.E Marketing Resource Management (MRM) Market by Organization Size
11.4.7.3.4   U.A.E Marketing Resource Management (MRM) Market by Industry Vertical
11.4.7.4   Rest of Middle East and Africa Marketing Resource Management (MRM) Market
11.4.7.4.1   Rest of Middle East and Africa Marketing Resource Management (MRM) Market by Component
11.4.7.4.2   Rest of Middle East and Africa Marketing Resource Management (MRM) Market by Deployment Type
11.4.7.4.3   Rest of Middle East and Africa Marketing Resource Management (MRM) Market by Organization Size
11.4.7.4.4   Rest of Middle East and Africa Marketing Resource Management (MRM) Market by Industry Vertical
11.5.   SOUTH AND CENTRAL AMERICA
11.5.1   South and Central America Marketing Resource Management (MRM) Market Overview
11.5.2   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis
11.5.3   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Component
11.5.4   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Deployment Type
11.5.5   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Organization Size
11.5.6   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Industry Vertical
11.5.7   South and Central America Marketing Resource Management (MRM) Market Forecasts and Analysis - By Countries
11.5.7.1   Brazil Marketing Resource Management (MRM) Market
11.5.7.1.1   Brazil Marketing Resource Management (MRM) Market by Component
11.5.7.1.2   Brazil Marketing Resource Management (MRM) Market by Deployment Type
11.5.7.1.3   Brazil Marketing Resource Management (MRM) Market by Organization Size
11.5.7.1.4   Brazil Marketing Resource Management (MRM) Market by Industry Vertical
11.5.7.2   Argentina Marketing Resource Management (MRM) Market
11.5.7.2.1   Argentina Marketing Resource Management (MRM) Market by Component
11.5.7.2.2   Argentina Marketing Resource Management (MRM) Market by Deployment Type
11.5.7.2.3   Argentina Marketing Resource Management (MRM) Market by Organization Size
11.5.7.2.4   Argentina Marketing Resource Management (MRM) Market by Industry Vertical
11.5.7.3   Rest of South and Central America Marketing Resource Management (MRM) Market
11.5.7.3.1   Rest of South and Central America Marketing Resource Management (MRM) Market by Component
11.5.7.3.2   Rest of South and Central America Marketing Resource Management (MRM) Market by Deployment Type
11.5.7.3.3   Rest of South and Central America Marketing Resource Management (MRM) Market by Organization Size
11.5.7.3.4   Rest of South and Central America Marketing Resource Management (MRM) Market by Industry Vertical

12.   INDUSTRY LANDSCAPE
12.1.   MERGERS AND ACQUISITIONS
12.2.   AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3.   NEW PRODUCT LAUNCHES
12.4.   EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13.   MARKETING RESOURCE MANAGEMENT (MRM) MARKET, KEY COMPANY PROFILES
13.1.   ADOBE
13.1.1.   Key Facts
13.1.2.   Business Description
13.1.3.   Products and Services
13.1.4.   Financial Overview
13.1.5.   SWOT Analysis
13.1.6.   Key Developments
13.2.   APRIMO
13.2.1.   Key Facts
13.2.2.   Business Description
13.2.3.   Products and Services
13.2.4.   Financial Overview
13.2.5.   SWOT Analysis
13.2.6.   Key Developments
13.3.   BRANDMAKER
13.3.1.   Key Facts
13.3.2.   Business Description
13.3.3.   Products and Services
13.3.4.   Financial Overview
13.3.5.   SWOT Analysis
13.3.6.   Key Developments
13.4.   INFOR
13.4.1.   Key Facts
13.4.2.   Business Description
13.4.3.   Products and Services
13.4.4.   Financial Overview
13.4.5.   SWOT Analysis
13.4.6.   Key Developments
13.5.   MICROSOFT
13.5.1.   Key Facts
13.5.2.   Business Description
13.5.3.   Products and Services
13.5.4.   Financial Overview
13.5.5.   SWOT Analysis
13.5.6.   Key Developments
13.6.   ORACLE
13.6.1.   Key Facts
13.6.2.   Business Description
13.6.3.   Products and Services
13.6.4.   Financial Overview
13.6.5.   SWOT Analysis
13.6.6.   Key Developments
13.7.   SAP
13.7.1.   Key Facts
13.7.2.   Business Description
13.7.3.   Products and Services
13.7.4.   Financial Overview
13.7.5.   SWOT Analysis
13.7.6.   Key Developments
13.8.   SAS INSTITUTE INC
13.8.1.   Key Facts
13.8.2.   Business Description
13.8.3.   Products and Services
13.8.4.   Financial Overview
13.8.5.   SWOT Analysis
13.8.6.   Key Developments
13.9.   SITECORE
13.9.1.   Key Facts
13.9.2.   Business Description
13.9.3.   Products and Services
13.9.4.   Financial Overview
13.9.5.   SWOT Analysis
13.9.6.   Key Developments
13.10.   WORKFRONT, INC
13.10.1.   Key Facts
13.10.2.   Business Description
13.10.3.   Products and Services
13.10.4.   Financial Overview
13.10.5.   SWOT Analysis
13.10.6.   Key Developments

14.   APPENDIX
14.1.   ABOUT THE INSIGHT PARTNERS
14.2.   GLOSSARY OF TERMS
The List of Companies

1.Adobe
2.Aprimo
3.BrandMaker
4.Infor
5.Microsoft
6.Oracle
7.SAP
8.SAS Institute Inc
9.Sitecore
10.Workfront, Inc
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