North America Baby Finger Food Market Key Companies and SWOT Analysis by 2027

The baby finger food market in North America is expected to reach US$ 10,044.73 million by 2027 from US$ 5,775.80 million in 2019; it is expected to grow at a CAGR of 7.2% from 2020 to 2027.

Availability of array of baby finger food is bolstering the growth of the baby finger food market in North America region. The demand and popularity of the baby finger foods are growing at a staggering rate. These foods offer tasty and variety of finger food for babies. Lotus Bakeries Corporate Kiddylicious introduced innovative NPD – Kiddylicious Melty Buttons and Kiddylicious Juicy Fruit Bars. Kiddylicious Melty Buttons are tasty rice buttons made with fruit and vegetables, ideal finger food for little hands. They are available in raspberry & beetroot and banana & pumpkin. As these foods are available in various flavors, babies become more excited to have such finger food.  However, presence of high level of sugar content along with high price of baby finger food hinder the growth of the market in North America.

Based on distribution channel, the baby finger food market is bifurcated into hypermarkets and supermarkets, convenience stores, online and others. The hypermarkets and supermarkets segment dominated the baby finger food market during the forecast period of 2020-2027. Hypermarkets and supermarkets offer a broad range of products from different brands at one place with discounted prices compared to other distribution channels. Hypermarkets and supermarkets are self-service shops that offer different categories of products. Hypermarket and supermarket are considered as a major distribution channel for the sales of baby finger food. The wide array of these products is placed at an eye-catching assortment on shelves of hypermarkets and supermarkets to attract customers. Hypermarkets and supermarkets offer products of different brands in one place with affordable prices than other distribution channels. Also, different brands' products are placed nearby to facilitate buyers to select suitable products in less time. Apart from this, factors such as hassle-free transactions, bulk purchasing, better services, and pleasant customer experience encourage buyers to shop from hypermarkets & supermarkets. The baby finger product manufacturers sell their products directly to the dealer or distributor, which is further supplied to the hypermarkets & supermarkets. The distributor at hypermarkets & supermarkets keeps the assortment of a particular product as per consumer requirement and demand. It is also a convenient and cost-effective way for the new market players to promote their products through these channels. High footfall in hypermarkets & supermarkets makes it easy for the manufacturers to target their customer base. Furthermore, bulk delivery of products to these places minimizes the cost of operation for manufacturers, resulting in a high profit margin. The sales of a baby finger food in hypermarkets and supermarkets are increasing by the day due to the increasing footfall at these places, especially from the middle-class buyers. The wide availability of baby finger food from various brands at a lower price has encouraged customers to buy baby finger food from hypermarkets and supermarkets.

COVID-19 pandemic has affected industries and economies in various countries due to lockdowns, business shutdowns, and travel bans. The US has the highest number of confirmed cases of COVID-19, as, compared to Canada and Mexico. This is likely to impact the consumer food and beverage industry in the region as, due to the COVID-19, the supply chain is likely to get affected. In addition, the overall manufacturing processes, research, and development activities will also impact market growth.

North America Baby Finger Food Market Revenue and Forecast to 2027 (US$ Million)

North America Baby Finger Food Market – By Product Type

• Prepared
• Dried
• Others

North America Baby Finger Food Market – By Distribution Channel

• Hypermarket and Supermarket
• Convenience Stores
• Online
• Others

North America Baby Finger Food Market – By Country

• US
• Canada
• Mexico

North America Baby Finger Food Market – Companies Mentioned

• Hero Group
• Little Dish
• Nestlé SA
• Kraft-Heinz, Inc.
• The Hain Celestial Group, Inc.
• Lotus Bakeries Corporate

North America Baby Finger Food Report Scope