North America Tennis Racquet Market Key Companies and SWOT Analysis by 2028

The tennis racquet market in North America is expected to grow from US$ 88.78 million in 2021 to US$ 100.99 million by 2028; it is estimated to grow at a CAGR of 1.9% from 2021 to 2028.

The US, Canada, and Mexico are economies in North America. Growing awareness regarding the significance of sports in sustaining fitness and health has increased the participation rate in tennis worldwide. Furthermore, tennis has gained significant popularity for better fitness, particularly among the elderly population, in matured economies including the US. Moreover, it also exhibits certain advantages such as increasing aerobic activities, lowering resting heart rate and blood pressure, improving metabolic function, and increasing bone density. In addition to this, cardio tennis has gained remarkable popularity among all age groups. It is a group activity that includes a high-energy workout, including warm-up and cardio workouts to burn calories in a healthy way. Cardio tennis follows the positive trends in group exercise and fitness, and Net Generation is also focusing on bringing more youth into the sport. Youth participation augmented to 1.6% in 2018, driven by teenage players aged 13 to 17, which increased 2.8% while the youngest players ages 6 to 12 grew 0.5 percent within the same year. In 2018, the participation rate in tennis sport had reached 2.5 million in the US, and it grew by about 12%. According to the Physical Activity Council (PAC) data, cumulative US tennis participation increased a slim 0.9% (a total of 17.84 million players) from 2017 to 2018. As these generations are entering maturity and consequently experiencing increased flexible income, spending on participation in multiple sports activities has increased. This has been highly beneficial for the development of the tennis industry, and demand for tennis equipment is projected to support the expansion of the tennis racquet market over the forecast period.

North America is one of the worst-affected economies due to the COVID-19 pandemic. The US reported the highest number of confirmed cases of COVID-19, followed by Canada and Mexico. The unprecedented rise in the number of COVID-19 cases across the US and Canada, along with the subsequent lockdown of manufacturing facilities in the countries, has negatively influenced the growth of the various markets. North America exhibits significant growth in racquet sales and tennis participation in countries such as US. Tennis participation in the US upsurged by 22 percent in 2020, with 21.64 million people hitting the courts, as per the data from the Physical Activity Council’s (PAC) Participation Report produced by Sports Marketing Surveys.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the tennis racquet market. The North America tennis racquet market is expected to grow at a good CAGR during the forecast period.

North America Tennis Racquet Market Segmentation

North America Tennis Racquet Market – By End User

• Adults
• Kids

North America Tennis Racquet Market – By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

North America Tennis Racquet Market- By Country

• US
• Canada
• Mexico

North America Tennis Racquet Market-Companies Mentioned

• Amer Sports
• Authentic Brands Group LLC
• Babolat
• GAMMA Sports
• Head N.V.
• Maus Frères SA
• PACIFIC Holding GmbH
• Sumitomo Rubber Industries, Ltd.
• Yonex Co., Ltd.

North America Tennis Racquet Report Scope