Outdoor Power Equipment Market Size Report and Growth Analysis 2027

Outdoor Power Equipment Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Equipment Type (Lawn Mowers, Blowers, Tillers & Cultivators, Chainsaws, Trimmers, Hedge Trimmers, Sprayers, Mist Dusters, and Others); Power Source (Electric-Powered and Fuel-Powered); Application (Commercial and Residential)

Publication Month : Mar 2020

  • Report Code : TIPRE00007103
  • Category : Manufacturing and Construction
  • Status : Published
  • No. of Pages : 221
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[Research Report] The outdoor power equipment market was valued at US$ 25.55 Bn in 2019 and is expected to grow at a CAGR of 3.8% from 2020 to 2027 to reach US$ 34.11 Bn by 2027.

Analyst Perspective:

The outdoor power equipment market is a thriving industry encompassing various products designed to assist with various outdoor tasks and activities. This market segment primarily includes lawnmowers, chainsaws, trimmers, leaf blowers, and other powered tools used for landscaping, gardening, and maintenance. Several factors drive the demand for outdoor power equipment. Firstly, as homeowners and commercial property owners prioritize the maintenance and beautification of their outdoor spaces, the need for efficient and reliable equipment increases. Additionally, the growing trend of do-it-yourself (DIY) landscaping and gardening projects has fueled the demand for user-friendly and accessible power tools. In recent years, there has been a notable shift towards eco-friendly and sustainable outdoor power equipment. The market is highly competitive, with numerous established manufacturers and newer entrants vying for market share. Moreover, technological advancements have significantly impacted the outdoor power equipment market. Intelligent features like smart sensors, automated controls, and connectivity options have become increasingly common, providing users with enhanced functionality and convenience. This technology integration has improved efficiency, safety, and user experience, making outdoor power equipment more appealing to a wider range of consumers.

Market Overview:

Small motors or smaller engines are used to power outdoor power equipment. Outdoor power equipment is a term used to describe machinery used exclusively for outdoor applications. The outdoor power equipment generally consists of power rakes, edgers, chainsaws, and other tools. Major uses for outdoor power equipment can be found in both the residential and commercial sectors. End users, such as lawn & plant care companies and landscaping service providers, frequently employ outdoor power equipment for business needs. DIY enthusiasts and homeowners are the final users of outdoor power equipment for residential settings. The lawn mower is the outdoor power item that is most frequently utilized.

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Outdoor Power Equipment Market: Strategic Insights

Market Size Value inUS$ 25.55 Billion in 2019
Market Size Value byUS$ 34.11 Billion by 2027
Growth rateCAGR of 3.8% from 2020 to 2027
Forecast Period2020-2027
Base Year2019
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Market Driver:

Rising Need for Advanced Technology and Automated Outdoor Products to Drive Growth of Outdoor Power Equipment Market

The outdoor power equipment market is experiencing significant growth due to the rising need for advanced technology and automated outdoor products. This driver has played a crucial role in expanding the market and driving its success. Firstly, the increasing demand for advanced technology has led to innovative outdoor power equipment development. Manufacturers invest in research and development to introduce cutting-edge technologies such as artificial intelligence, the Internet of Things (IoT), and automation into their products. These advancements have resulted in more efficient, user-friendly, high-performance outdoor power equipment. Automation has emerged as a key trend in the outdoor power equipment market. Automated outdoor products, such as robotic lawnmowers, smart irrigation systems, and automated lighting systems, have gained significant popularity among consumers. These products offer convenience, time savings, and improved efficiency, as they can perform tasks autonomously and require minimal human intervention. The demand for such automated products drives market growth as consumers increasingly value convenience and seek ways to simplify their outdoor chores. Additionally, advanced technology and automation have increased safety and environmental sustainability in the outdoor power equipment market. Manufacturers are incorporating safety features such as obstacle detection, emergency stop mechanisms, and remote monitoring capabilities. These advancements enhance user safety and reduce the risk of accidents and injuries. Furthermore, automated outdoor products are designed to optimize energy consumption and minimize environmental impact by utilizing precise controls, efficient energy management, and eco-friendly components. The rising need for advanced technology and automated outdoor products has created new market opportunities. Consumers are willing to invest in technologically advanced equipment that provides superior performance and enhances their outdoor experience. This has attracted new players and fostered competition in the market, leading to product diversification, improved quality, and competitive pricing.


Segmental Analysis:

Based on application, the outdoor power equipment market is segmented residential and commercial. The residential segment held the largest share of the market in 2020, whereas the commercial segment is estimated to register the highest CAGR in the market during the forecast period. The residential segment is the leading outdoor power equipment industry market, holding the largest market share. This is due to the increasing demand for well-maintained lawns and gardens among homeowners, the growing trend of DIY activities, the adoption of automated outdoor products, and the affordability and availability of equipment. The residential segment's dominance will continue as homeowners prioritize outdoor maintenance and seek efficient solutions.

Regional Analysis:

The North America outdoor power equipment market was valued at US$ 11.22 billion in 2019 and is projected to reach US$ 14.67 billion by 2027; it is expected to grow at a CAGR of 3.5% during the forecast period. North America's outdoor power equipment market has established its dominance, holding the largest market share. This can be attributed to many factors contributing to the region's market leadership. One of the primary drivers of North America's market dominance is the presence of well-established market players. The region is home to several renowned manufacturers of outdoor power equipment who have a strong foothold in the market. These companies have a rich history of producing diverse outdoor power equipment, including lawn mowers, trimmers, chainsaws, leaf blowers, and more. They have invested heavily in research and development to innovate and offer advanced technologies, high-quality products, and superior performance. The reputation of these manufacturers for delivering reliable, efficient, and durable equipment has resonated with consumers, allowing them to capture a significant market share. Moreover, North America's high disposable income and strong consumer spending power have contributed to the region's market dominance. The region's economic prosperity has created a conducive environment for consumers to invest in maintaining and improving their outdoor spaces. Homeowners in North America strongly emphasize well-manicured lawns, gardens, and outdoor living areas. As a result, there is a heightened demand for outdoor power equipment that can effectively and efficiently meet their needs. The ability of consumers to afford premium and technologically advanced equipment has further fueled the market growth in the region. Another contributing factor is North America's diverse climatic conditions and cultural practices. The continent encompasses many climates, from temperate regions in Canada and the northern United States to tropical climates in the southern parts of the United States and Mexico. These variations in climate create a need for different types of outdoor power equipment suitable for specific weather conditions. For instance, regions with heavy snowfall require snow blowers and snow throwers, while areas with hot summers necessitate efficient irrigation systems and outdoor cooling solutions. The ability of manufacturers to cater to these diverse needs has bolstered their market presence in North America. The cultural significance placed on outdoor spaces in North America has contributed to the region's market dominance. Gardens, backyards, and outdoor recreational areas hold great importance in North American residents' lifestyles and social gatherings. This cultural affinity for outdoor spaces has led to a greater emphasis on their maintenance and improvement, driving the demand for outdoor power equipment. Consumers in North America are willing to invest in high-quality tools and equipment to ensure their outdoor areas are well-kept, aesthetically pleasing, and functional.

Key Player Analysis:

The outdoor power equipment market analysis consists of the players such as ANDREAS STIHL AG & Co. KG, Ariens Company, Deere & Company, Honda Motor Co., Ltd., Husqvarna AB, MTD Products Inc., STIGA S.p.A., Techtronic Industries Co. Ltd., The Toro Company, and YAMABIKO Corporation. Among the players in the outdoor power equipment Ariens Company and Techtronic Industries Co. Ltd. are the top two players owing to the diversified product portfolio offered.

Recent Developments:


Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the outdoor power equipment market. A few recent key market developments are listed below:

  • In 2021, Honda Motor Co., Ltd. announced the launch of its new Miimo robotic lawn mower, which features an updated user interface and enhanced functionality. The new model is designed to provide a more efficient and convenient lawn mowing experience for users.
  • In 2021, MTD Products announced a partnership with Robomow, a leading manufacturer of robotic lawn mowers. The partnership is aimed at leveraging MTD's extensive distribution network to expand the availability of Robomow products in North America.
  • In 2020, Stanley Black & Decker, Inc. announced the launch of its new 60V MAX FlexVolt battery platform, which is designed to provide a more versatile and efficient power source for outdoor power equipment.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Equipment Type, Power Source, Application

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What are the future opportunities for outdoor power equipment market?

The outdoor power equipment market is going through a gradual shift from manual equipment to technically advanced and automated equipment. Robotic lawn mower is one such example. The demand for alternative power sources, connected interfaces, and technology integration in outdoor power equipment is growing at an impressive pace globally. Hence, companies are taking interest in the development of fully and semi-autonomous landscaping and lawn equipment for both residential and commercial customers. This factor is anticipated to provide growth opportunities for the outdoor power equipment market during the forecast period of 2019 to 2027.

What are reasons behind the growth of outdoor power equipment market in the Asia-Pacific region?

The tourism industry is widely established in New Zealand, Australia, India, and China due to the presence of remarkable monuments, parks, and other tourists’ places. The tourist points are accompanied by a large and open area, which is further turned into gardens. Therefore, the use of timely landscaping services in such places would raise the adoption of outdoor power equipment to maintain the aesthetic look.

Which equipment type segment hold the major share in the global outdoor power equipment market?

In 2018, the lawn mowers segment led the outdoor power equipment market by equipment type and it is anticipated to continue its dominance during the forecast period of 2019 to 2027. For both commercial and residential purposes, several types of lawn mowers, including riding mowers, push mowers, and self-propelled mowers, are available with different fuel types and accessories. The petrol and electric non-collecting hover mowers are appropriate for slopes, rough areas, or commercial spaces.

The List of Companies - Outdoor Power Equipment Market

  2. Ariens Company
  3. Deere & Company
  4. Honda Motor Co., Ltd.
  5. Husqvarna AB
  6. MTD Products Inc.
  7. STIGA S.p.A.
  8. Techtronic Industries Co. Ltd.
  9. The Toro Company
  10. YAMABIKO Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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