Asia Pacific Retail Execution Software Market is expected to reach US$ 90.49 million by 2027

SMEs is Expected to be the Fastest Growing Segment During the Forecast Period For SAM Region

According to The Insight Partners market research study on “APAC Retail Execution Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Enterprise Size and Application” is expected to reach US$ 90.49 million by 2027 from US$ 50.14 million in 2019. The market is estimated to grow at a CAGR of 9.5% from 2020 to 2027. The report provides trends prevailing in the APAC retail execution software market along with the drivers and restraints pertaining to the market growth. Big data analytics technology being adopted in retail Industry is the major factor driving the growth of the APAC retail execution software market. However, security and data related threats hinders the growth of APAC retail execution software market.  

The APAC retail execution software market has been segmented into enterprise size and application. Based on enterprise size, the APAC retail execution software market is segmented into SMEs and large enterprises. Large enterprises segment held the largest market share in 2019. Based on application, the APAC retail execution software market is segmented into retail operations, field service management, mobile forms automation, field sales, trade promotion management, and employee engagement, and others. Retail operations segment held the largest market share in 2019. 

The COVID-19 outbreak has negatively affected the APAC region. APAC is characterized by the presence of a large number of developing countries, positive economic outlook, high industrial presence, huge population, and rise in disposable income. All these factors make APAC a major driving region for various markets, including retail execution software. A large number of smartphone users, online shoppers, and the growing e-commerce sector in this region present a huge opportunity for the growth of the global retail execution software market. Due to the pandemic, social distancing and staying home have pushed the consumers toward online shopping. Nevertheless, uncertain consumer demand and supply chain problems have affected the e-commerce industry in the region. The e-commerce industry includes healthcare, beauty & personal care, and electronics. The coronavirus outbreak had an impact on these industries owing to the uncertainty in the supply chain and consumer demand. The e-commerce supply chains are mainly strained by the pandemic and factory closures in China. The lockdown of various factories in China is affecting the global supply chains and negatively impacting manufacturing, retail execution schedules, and sales of various products and services. China has recently emerged from a 2-month containment phase and moved into the mitigation stage; however, the economic growth is still declining due to uncertainty around the COVID-19 outbreak. The governments are taking drastic measures to reduce the effects of coronavirus outbreak by announcing lockdowns, travel bans, and trade bans. All these measures are expected to have a negative impact on the adoption and growth of retail execution software, especially in the logistics and e-commerce sector in 2020 and 2021.

Bizom (Mobisy Technologies Private Limited); Intelligence Retail; Trax Technology Solutions Pte Ltd.; WINIT; XTEL (Kantar Group) are among the leading companies in the APAC retail execution software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, WINIT had launched a mobile sales supervisor solution in India specifically for FMCG and retail distribution companies. This tool builds an engaged sales force, drives a performance-driven culture, and sets up an actual-time audit trail of market actions in line with the defined standard operating procedure for supervisors.

The report segments the APAC Retail Execution Software Market follows:

APAC Retail Execution Software Market – By Enterprise Size

• SMEs
• Large Enterprises

APAC Retail Execution Software Market – By Application

• Retail Operations
• Field Service Management
• Mobile Forms Automation
• Field Sales
• Trade Promotion Management
• Employee Engagement
• Others

APAC Retail Execution Software Market – By Country

• China
• Japan
• South Korea
• India
• Australia
• Rest of APAC