North America Drag & Drop App Builder Software Market is expected to reach US$ 354.45 million by 2027

Cloud- Based Segment to Dominate North America Drag & Drop App Builder Software Market during 2019–2027

According to The Insight Partners market research study on “North America Drag & Drop App Builder Software Market to 2027 – COVID-19 Impact and Regional Analysis and Forecast by Type, and Application” is expected to reach US$ 354.45 million by 2027 from US$ 272.72 million in 2019. The market is estimated to grow at a CAGR of 3.4% from 2020 to 2027. The report provides trends prevailing in the North America drag & drop app builder software market along with the drivers and restraints pertaining to the market growth. Rising internet penetration and usage of user interface for app building is the major factor driving the growth of the North America drag & drop app builder software market. However, issues associated with reliability on customization choices provided by software vendor hinders the growth of North America drag & drop app builder software market.

 The North America drag and drop app builder software market is segmented based on type, application, and country. The North America market, based on type, is segmented into cloud based and web based. Cloud-based segment held the largest market share in 2019. Based on application, the North America market is segmented into large enterprises and SMEs. SMEs segment held the largest market share in 2019.

The ongoing COVID-19 is having a very devastating impact over the North America region. North America is at the forefront of the adoption and introduction of new technologies due to favorable government policies aimed at encouraging innovation, existence of a wide and well-versed industrial base, and high purchasing capacity of people and enterprises, especially in developed countries such as the US and Canada. Consequently, any impact on the growth of industries in this region hinders the economic development of North American countries. The US is a significant market for drag and drop app builder software, primarily due to high smartphone and internet penetration, and well-developed retail and e-commerce sectors. Amid the COVID-19 pandemic, the massive increase in the number of confirmed cases and rising reported deaths in the US affects both manufacturing and sales of smartphones and digital cameras. The factory and business shutdowns across the US, Canada, and Mexico in 2020 further resulted in the limited adoption of the drag and drop app building software. The impact of the pandemic on the business development of drag-and-drop builder software vendors in North American countries is likely to persist in the next few quarters of 2021.

Appy Pie; Bizness Apps; BuildFire; Mobirise; Salesforce.com, inc.; Thunkable, Inc.; WaveMaker, Inc.; Zoho Corporation are among the leading companies in the North America drag & drop app builder software market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, DronaHQ organized a No-Code Hackathon to engage B-school students and instill the traits of citizen development and problem-solving mindset. 

The report segments the North America Drag & Drop App Builder Software Market follows:

North America Drag & Drop App Builder Software Market – By Type

• Cloud-based
• Web-based

North America Drag & Drop App Builder Software Market – By Application

• Large Enterprise
• SMEs

North America Drag & Drop App Builder Software Market – By Country

• US
• Canada
• Mexico