护发素市场(主要地区、市场参与者、规模和份额)-到 2031 年的预测

  • Report Code : TIPRE00021021
  • Category : Consumer Goods
  • Status : Upcoming
  • No. of Pages : 150
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市场介绍

护发素是用户在洗发后涂在头发上以改善头发、感觉、外观、光泽和易梳理性的产品。其主要目的是减少发丝之间的摩擦,使梳理更顺畅,否则可能会对头皮造成伤害。护发素有不同的形式,包括液体、凝胶和乳霜,以及稀释乳液和喷雾剂。

市场动态

年轻人对外表的日益关注和生活方式的改变,尤其是在发达国家,是预计推动全球护发素市场增长的主要因素。此外,由于不健康的饮食习惯和污染水平上升,越来越多的人面临头发和头皮问题,预计将推动全球护发素市场的增长。此外,可支配收入的增加和消费者对专业护发产品的偏好不断增强,有助于支持目标市场的收入增长。然而,空调的高成本预计将成为抑制全球市场增长的重要因素。

市场范围

《到2028年全球护发素市场分析》是对消费品行业的专业深入研究,特别关注全球市场趋势分析。该报告旨在提供护发素市场的概况,并按最终用户和分销渠道进行详细的市场细分。预计全球护发素市场在预测期内将出现高速增长。该报告提供了领先护发素市场参与者的市场状况的关键统计数据,并提供了市场的主要趋势和机会。

市场细分

全球护发素市场分为最终用户和分销渠道。按最终用户划分,护发素市场分为专业型和非专业型。按分销渠道划分,护发素市场分为超市及大卖场、便利店、网上零售、其他。

区域框架

该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球护发素市场的概述和预测。它还提供了 2020 年至 2028 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。每个地区的护发素市场随后按各自的国家和细分市场进行细分。报告涵盖了全球18个国家的分析和预测,以及该地区当前的趋势和机遇。报告从需求和供给两个方面分析了影响护发素市场的因素。此外,它还评估预测期内影响市场的市场动态,即驱动因素、限制因素、机会和未来趋势。该报告还为所有五个地区提供了详尽的 PEST 分析,即:在评估了北美、欧洲、亚太地区、中东和非洲和南美洲影响这些地区护发素市场的政治、经济、社会和技术因素后。

市场参与者

该报告涵盖了护发素市场作为有机和无机增长战略的重要发展。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上见证的无机增长战略活动包括收购、伙伴关系和合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对护发素的需求不断增长,护发素市场的市场支付者预计未来将获得利润丰厚的增长机会。以下是几家从事护发素市场的公司名单。该报告还包括主要公司的概况及其在护发素市场的 SWOT 分析和市场策略。此外,该报告重点关注领先的行业参与者,提供公司简介、提供的组件和服务、过去三年的财务信息、过去五年的关键发展等信息。
    • 欧莱雅 SA • 宝洁公司 •  Bumble and Bumble products LLC • 联合利华公司• 花王株式会社 • 资生堂有限公司 • 雅诗兰黛有限公司 • 汉高股份公司 • 强生服务公司 • 安利公司
Insight Partner 的专门研究和分析团队由经验丰富的专业人士组成,具有先进的统计专业知识,并在当前研究中提供各种定制选项。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. Loreal S.A.
2. Procter and Gamble
3. Bumble and Bumble products LLC
4. Unilever PLC
5. Kao Corporation
6. Shiseido Co. Ltd.
7. Estee Lauder Co. Inc.
8. Henkel AG and CO. KGAA
9. Johnson and Johnson Services, Inc.
10. Amway corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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