儿童自行车市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00025941
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 148
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【研究报告】儿童自行车市场规模预计将从2022年的64.2281亿美元增长到2030年的93.7972亿美元;预计从 2022 年到 2030 年,该市场的复合年增长率将达到 4.8%。
市场洞察和分析师观点:
该市场主要是由人们日益重视积极的生活方式以及大量创新产品推出推动的。技术。人们对儿童肥胖和体育活动重要性的认识不断提高,鼓励父母选择自行车作为让孩子保持活跃的方式。此外,对电动自行车的需求不断增长,进一步促进了儿童自行车市场的增长。
增长动力和挑战:
主要市场参与者对积极生活方式和战略举措的日益重视是推动儿童自行车市场增长的因素之一。儿童自行车市场规模不断扩大。在不断发展的行业中,公司利用各种策略来获得竞争优势、扩大市场份额并与目标受众产生共鸣。一项突出的战略举措是并购。儿童自行车市场内的公司经常进行合并,以整合资源、增强产品组合并利用协同效应。这些战略举措不仅有助于单个公司的发展,而且有助于提高市场的整体活力和竞争力。
伙伴关系和合作也是儿童自行车行业主要参与者采取的值得注意的战略举措。公司可以通过与流行品牌、娱乐特许经营商或教育机构结成联盟,利用现有的网络并利用现有的粉丝群。协作努力使公司能够结合各自的优势,开发创新产品和有效的营销活动,与年轻消费者及其父母的偏好产生共鸣。例如,2023年11月,哈雷戴维森创立的Serial 1电动自行车品牌被出售给LEV Manufacturing, Inc.(原名Life Electric Vehicles, Inc.)。Serial 1将在美国建立电动自行车组装工厂本身,这将降低自行车的价格。 Serial 1 与 LEV Manufacturing 的合作确保了其对质量的承诺。美国的专业内部生产团队将支持 Serial 1 的优质电动自行车产品。
对电动自行车的需求不断增长已成为儿童自行车市场的趋势,反映出消费者偏好向创新和可持续交通的更广泛转变儿童解决方案。配备电动辅助的电动自行车因其能够为孩子们提供独特且令人兴奋的骑行体验而越来越受欢迎。这些自行车通常具有可调节的功率水平。安全性是儿童自行车市场对电动自行车需求增长的另一个因素。家长们非常欣赏电动辅助控制的加速和制动功能,从而提高骑手的整体安全性。这对于可能对传统自行车有安全顾虑的父母来说尤其有吸引力,因为电动自行车可以对孩子的骑行活动提供额外的监督和控制。
父母的环保意识也影响着对电动自行车的偏好。电动自行车被认为比传统自行车更环保,符合人们对可持续生活的日益重视。随着父母寻求向孩子灌输负责任的环境价值观的方法,选择电动自行车可能会继续在儿童自行车市场份额中做出贡献。总体而言,对电动自行车日益增长的需求反映了技术创新、安全考虑和环保意识的融合,塑造了儿童交通和娱乐不断发展的格局。
安全问题是儿童自行车市场的重大限制,影响着消费者采购决策和行业动态。家长们越来越重视孩子在户外活动中的安全,而自行车——作为娱乐和交通目的的常见选择——正受到密切关注。促使父母寻求具有先进安全功能的自行车的一个主要担忧是潜在的事故和伤害。这种意识的提高已使消费者偏好配备增强型制动系统、耐用材料和可视性增强的自行车,以确保儿童获得更安全的骑行体验。对事故和伤害的恐惧增加了对头盔、护膝和护肘等防护装备的需求。虽然这些配件有助于儿童安全,但也增加了家长的额外成本。确保安全骑行体验的总体成本,包括购买安全装备和可能更昂贵的具有先进安全功能的自行车。因此,日益增加的安全问题阻碍了儿童自行车市场的增长。
战略见解
报告细分和范围:
全球儿童自行车市场分析是通过考虑以下细分市场进行的 - 产品类型、分销渠道和地理。根据产品类型,市场分为电池供电型和手动型。根据分销渠道,儿童自行车市场分为超市和大卖场、专卖店、网上零售等。儿童自行车市场报告的范围包括北美(美国、加拿大和墨西哥)、欧洲(德国、法国、意大利、英国、俄罗斯和欧洲其他地区)、亚太地区(澳大利亚、中国、日本、印度、韩国和亚太其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋以及中东和非洲其他地区)以及南美洲和中美洲(巴西、阿根廷和南美洲和中美洲其他地区)。
细分分析:
根据产品类型,儿童自行车市场分为电池驱动型和手动型。预计到 2030 年,手动细分市场将占据重要的儿童市场份额。手动细分市场包括传统自行车,依靠骑车人的体力推动前进。这些自行车有各种尺寸和设计,适合不同年龄段和技能水平的人。手动自行车是教授儿童基本运动技能、平衡和协调能力的基础。父母经常选择这些经典自行车,因为它们为孩子们提供了一种永恒且有吸引力的方式来享受户外活动,同时有助于他们的整体发展。
区域分析:
儿童自行车市场分为五个关键区域 - 北部美洲、欧洲、亚太地区、南美洲和中美洲、中东和非洲。从收入来看,亚太地区主导了儿童自行车市场份额; 2022年该地区的市场价值为21.677亿美元。北美是该市场的第二大贡献者,约占全球市场的28%。由于人们对儿童肥胖的认识不断提高,北美对儿童自行车的需求不断增加。由于人们对儿童肥胖和久坐行为的认识不断提高,人们越来越重视促进儿童健康和积极的生活方式。随着父母和看护人优先考虑体育活动,对自行车作为儿童锻炼和户外娱乐手段的需求不断增加。骑自行车可以燃烧卡路里、促进健康、增强肌肉和协调性,使其成为健康发展的有趣而有效的工具。
COVID-19 大流行也推动了儿童自行车需求的增长。由于封锁和限制限制了各种户外运动和娱乐活动,家长们寻求其他方法来让孩子们保持参与和活跃。骑自行车成为一种安全、愉快的户外活动,孩子们可以在保持社交距离的同时享受和活跃。这一因素导致了对儿童自行车的需求增加。过去二十年来,美国俄勒冈州科瓦利斯学区(CSD)鼓励学生步行和骑自行车上学。所有五年级学生都参加为期一周的自行车安全课程,预计该课程很快将扩展到其他年级。根据安全上学路线 (SRTS) 计划,家长、学校、社区领袖以及地方、州和联邦政府正在支持和鼓励步行和骑自行车上学,以改善儿童的健康和福祉。
亚太地区拥有世界60%的人口,近43亿人口,其中包括世界上人口最多的国家中国和印度。近年来,随着人们越来越重视促进儿童健康的生活方式以及中产阶级人口的不断增长,对儿童自行车的需求日益增长。在中国和印度等城市化和生活方式变化突出的国家,家长越来越意识到孩子户外活动的重要性。这种意识转化为对儿童自行车的需求增加,作为鼓励体育活动和提供娱乐方式的一种手段。
行业发展和未来机遇:
儿童自行车市场主要参与者采取的各种举措如下所列:
2021 年,Specialized Bicycle Components Inc. 推出了 Jett,这是一款可调节儿童自行车,旨在促进终生骑行。该自行车比例完美,适合儿童举升,非常适合公路和社区骑行。2023 年,Paco Bike Co Ltd 推出了多款新车型,包括 20 英寸赛车公路自行车、24 英寸专业碟刹公路自行车、和 26" Prorace CX Disc。2023 年 7 月,ToysRus 宣布计划重新推出其独家儿童自行车系列。该公司专门为各个年龄段的儿童生产玩具,提供从简单玩具到大型复杂玩具的各种玩具。用超级英雄和迪士尼公主个性化自行车,以吸引儿童的注意力并增加销量。竞争格局和主要公司:
SCOTT Sports SA、Cycling Sports Group Inc、GT Bicycles LLC、Merida Industry Co Ltd、BikeCo LLC、Kona Bicycle Co、Paco Bike Co Ltd、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是儿童自行车市场报告中的主要参与者,这些市场参与者正在采取战略发展举措进行扩张,进一步推动市场增长。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the largest region of the global kids bicycle market?

Asia Pacific accounted for the largest share of the global kids bicycle market. Asia Pacific is home to 60% of the world's population, nearly 4.3 billion people, and includes the world's most populous countries, China and India. With a rising emphasis on promoting healthy lifestyles for children and a growing middle-class population, the demand for kids bicycles has witnessed significant traction in recent years. In countries such as China and India, where urbanization and changing lifestyles are prominent, there is a heightened awareness among parents about the importance of outdoor activities for children. This awareness has translated into an increased demand for kids bicycles as a means to encourage physical activity and provide a mode of recreation.

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, specialty stores segment is hold a significant share in the market. Specialty stores offer expertise, personalized service, and specialized product knowledge for any particular product. Specialty stores focusing on bicycles typically have knowledgeable staff who can guide parents in choosing the right bicycle based on a child's age, size, and specific needs. The dedicated focus on bicycles in these stores ensures a more comprehensive selection of high-quality products, including accessories and safety gear.

What are the opportunities for kids bicycle in the global market?

The e-commerce industry also provides a platform for targeted marketing strategies. Manufacturers can leverage data analytics to understand consumer preferences and tailor their marketing efforts accordingly. This personalized approach allows more effective communication with parents, addressing their needs and concerns about kids bicycles. As the e-commerce ecosystem continues to evolve, companies in the kids bicycle market can harness these opportunities to enhance their online presence, streamline distribution channels, and ultimately drive growth in a digital retail landscape.

Can you list some of the major players operating in the global kids bicycle market?

The major players operating in the global kids bicycle market are are SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycle Co, Paco Bike Co Ltd, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd.

Based on the product type, why is the oil segment have the largest revenue share?

Based on product type, manual segment mainly has the largest revenue share. The manual segment of the kids' bicycle market comprises traditional bicycles that rely on the physical effort of the rider to move them forward. These bicycles come in various sizes and designs, catering to different age groups and skill levels. Manual bicycles are fundamental for teaching children essential motor skills, balance, and coordination.

What are the key drivers for the growth of the global kids bicycle market?

In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market.

The List of Companies - Kids Bicycle Market

  1. SCOTT Sports SA
  2. Cycling Sports Group Inc
  3. GT Bicycles LLC
  4. Merida Industry Co Ltd
  5. BikeCo LLC
  6. Kona Bicycle Co
  7. Paco Bike Co Ltd
  8. Specialized Bicycle Components Inc
  9. Trek Bicycle Corp
  10. Giant Manufacturing Co Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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