军事增强现实市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPTE100000801
  • Category : Aerospace and Defense
  • Status : Published
  • No. of Pages : 124
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2017 年全球军事增强现实市场规模达 5.118 亿美元,预计 2018 年预测期内复合年增长率为 17.4% –到 2025 年,到 2025 年将达到 1,797.5 美元。
北美是军事增强现实市场最突出的地区,这与美国各公司的大量投资以及增强现实技术的进步引领了商业该地区的行业受益匪浅。由于增强现实的优势,该技术已被纳入国防部门用于训练目的和战场行动,为士兵提供观看现实世界的机会,同时在目镜上叠加播放战场。近年来,这一因素极大地推动了该地区的军事增强现实市场。此外,谷歌、霍尼韦尔国际公司、Applied Research Associates Inc.、Six15 Technologies和Osterhout Design Group等科技巨头的存在也帮助军事增强现实市场多年来不断升级。美国国防部与这些公司密切合作,根据军队的要求设计和制造产品和技术,以加强在战场上作战的武装部队。美国国防部的持续支持有助于军事增强现实市场的市场参与者为军队创新、设计和开发强大的增强现实设备。这一因素对军事增强现实市场的增长产生了积极影响。

 利润丰厚的区域市场

市场洞察

北美在 2017 年的份额也最高,预计 2018 年至 2025 年的预测期内复合年增长率最高为 17.9%

北美在军事增强现实市场中占据最大的市场份额,也是全球增长最快的地区2018年至2025年预测期内的市场。北美军事增强现实市场的增长归因于高额国防支出以及军事训练和现场战场早期采用增强现实技术。美国海军研究实验室开发了一种新型头盔显示器,名为战术增强现实(TAR)。此外,除此之外,位于美国或全球其他地区的大量公司也向美国国防部提供用于军事应用的 AR 设备。随着美国士兵对增强现实设备的需求不断增长,设计和提供军事用途增强设备的公司发现其产品的营销变得很容易,这为北美地区的军事增强现实市场铺平了增长道路。另一方面,加拿大也在追随美国采用增强现实的趋势,目的是增强其徒步士兵的能力,这再次帮助军事增强现实市场逐年增长。在预测期内,亚太地区军事增强现实市场预计将成为全球增长第二快的地区。亚太地区军事增强现实市场的增长主要归功于中国士兵和日本士兵对技术的采用。

增强态势感知的需求增加
军事增强现实市场是预计将在未来几年彻底改变战场信息生成概念,因为多年来对增强态势感知的需求正在迅速达到顶峰。近年来,全球主要防务领域都取得了重大发展,导致国防部队的装备和人员不断升级和加强。最近的发展是在作战行动中在军队中实施增强现实。增强现实预计将取代部队目前使用的各种工具和设备,从而减轻士兵装备的重量。增强现实是一个设备或系统中众多工具和设备的组合。新技术可以帮助士兵绘制位置图并识别朋友或敌人的位置。此外,该设备还配备了夜视功能,这减少了携带额外夜视镜的范围。该设备在士兵的自然视野之上添加了图形和图标等额外元素,为他们提供地图、朋友和敌人的位置等实时信息。这些好处增加了军队采用新技术的兴趣,从而推动了近年来军事增强现实市场的增长。此外,从士兵的角度来看,平民和民用车辆都标有特殊的颜色或指示器作为警告,敌方和敌方车辆标有不同的颜色以识别潜在的威胁,从而增强态势感知。因此,对态势感知的需求不断增加,是推动这种先进技术在作战行动中国防军中发展的一个突出驱动因素,从而推动军事增强现实市场的发展。

组件见解
军用增强现实市场由镜头、显示器、摄像头、传感器、存储器等各种组件组成。处理器/控制器等。其他部分包括计算能力和跟踪系统。 2017年军事增强现实市场中要求最高的组件部分是显示器,因为佩戴者完全依赖该组件。显示器是处理单元在其上提供捕获信息的屏幕。士兵无需从一个地方移动到另一个地方,就可以查看周围的战场并决定下一步行动。此外,显示器还通过将外语转换为用户语言来提供与外语相关的信息。早期,增强现实中使用的显示器显示黑白投影,以保持高对比度图像。随着对彩色投影的需求不断增加,研究人员或制造商正在创新各种技术,最近的技术表明,即使在强光下,彩色显示器的对比度也显着提高,使佩戴者能够轻松理解投影。增强现实设备显示质量的不断进步,帮助军事增强现实市场多年来蓬勃发展。

产品类型洞察
军事增强现实市场根据产品类型分为头盔显示器、平视显示器、智能眼镜和护目镜。从产品类型来看,军事增强现实市场以头盔式显示器为主,预计该领域在 2018 年至 2025 年期间将保持主导地位。另一方面,各国防军对智能眼镜的需求正在迅速增长。全球因其减轻的重量和舒适的贴合而闻名。预计对智能眼镜的巨大需求将为军事增强现实市场的参与者创造巨大的市场空间。头盔式显示器最适合国防部门的增强现实。这些头盔式显示器被国防飞机飞行员广泛使用,以便从远程位置了解战场情况,从而增强态势感知能力。目前,该技术正在应用于地面士兵,以达到相同的目的,即提高态势感知能力。此外,与传统系统不同,头盔显示器上提供的信息高度安全,因为这些信息对其他人是隐藏的。此外,头盔式显示器有助于免提导航,减轻携带额外的 GDS 定位器或夜视镜等的痛苦,从而使军事人员易于操作。多年来,国防军对免提导航和安全数据分发的需求正在快速增长。由于国防军的需求,军事增强现实市场的企业正在将先进技术集成到头盔上,导致头盔显示器的采用增加,从而促进军事增强现实市场的发展。
< h3> 军事增强现实市场,按组件


战略洞察
各种市场举措被视为全球军事增强现实市场最常采用的策略。下面列出了市场参与者为开发新技术解决方案而采取的近期市场举措;

2017年:ODG推出R-7HL,这是R-7智能眼镜的更新版本,专为工业而设计应用和极端环境。 R-7HL 还符合针对极端温度、冲击、跌落、低压场景和振动的军用标准 810G 认证。
2015 年:以色列国防军为美国特种作战司令部的战术突击灯操作员套装开发增强现实战斗护目镜(TALOS),包括导航说明、本地语言翻译等等。

全球军事增强现实 –市场细分

按组件

  • 镜头
  • 显示屏
  • 相机
  • 传感器
  • 内存和内存处理器/控制器
  • 其他

按产品类型

  • HMD
  • HUD
  • 智能眼镜
  • 护目镜

按功能划分


  • 夜视
  • 态势感知< /li>
  • 导航
  • 资产管理

按地理位置

  • 北美
    • 美国

    按地理位置

    • 北美
      • 美国
      • li>
      • 加拿大
      • 墨西哥
    • 欧洲
      • 法国
      • 德国
      • < li>俄罗斯
      • 英国
    • 亚太地区 (APAC)
      • 中国
      • 印度
      • 日本
    • 中东和日本非洲 (MEA)
      • 沙特阿拉伯
      • 南非
      • 阿联酋
    • 南美洲 (SAM)< ul>
    • 巴西

公司简介

  • BAE Systems
  • Applied Research Associated Inc .
  • Google LLC
  • Osterhout Design Group
  • Six15 Technologies
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. BAE Systems
2. Applied Research Associates, Inc.
3. Google LLC
4. Osterhout Design Group
5. Six15 Technologies

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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