钢笔市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00025524
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 148
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【研究报告】2022年钢笔市场规模为1688108万美元,预计到2030年将达到2054479万美元;预计 2022 年至 2030 年复合年增长率为 2.5%。
市场洞察和分析师观点:
钢笔市场主要由教育系统的增长以及钢笔品种和款式的增加推动。钢笔制造商不断创新,推出新的墨水技术、设计和功能,例如可擦墨水或多色选项,以满足消费者对创新钢笔的需求。此外,环境问题正在推动由竹子或再生塑料等可持续材料制成的环保笔的流行,这为钢笔市场的制造商带来了增长机会。
增长动力和挑战:
传统钢笔品种和款式的丰富性在推动市场方面发挥了关键作用。笔的设计和功能多样性使制造商能够满足广泛的消费者喜好。人们有不同的书写习惯,例如在圆珠笔、签字笔、中性笔或钢笔之间进行选择。这些不同类型的笔的可用性确保消费者可以选择符合他们的书写风格、舒适度和特定需求的笔。这种多样性满足了个人喜好,并通过为每个人提供产品来刺激市场。
美学和个性化是传统钢笔市场的重要驱动力。钢笔已经不仅仅是书写工具;它们现在被认为是时尚配饰和身份象征。制造商提供一系列款式、材料和饰面,让消费者可以选择符合自己品味和生活方式的钢笔。无论是时尚现代的设计、复古风格的外观,还是采用优质材料制成的钢笔,各种款式都能满足寻求体现其独特身份的钢笔的消费者的需求。通过刻名字或定制颜色等选项对笔进行个性化的能力进一步增强了它们作为贴心礼物或签名物品的吸引力。
各种墨水颜色和书写功能的可用性也促进了对传统笔的需求。不同的墨水颜色允许用户为他们的书写或绘画添加创意和表现力。此外,具有独特功能(如符合人体工程学的握把、可伸缩机构或快干墨水)的笔提供了更多的便利和功能。书写功能的多样性确保消费者能够找到适合其日常记事、艺术追求或专业用途的特定任务和偏好的笔。
不断兴起的数字化在多个方面对传统笔市场提出了巨大的挑战。数字设备在通信和记笔记中的普遍使用大大减少了对传统笔的需求。在智能手机、平板电脑和笔记本电脑无处不在的时代,许多人更喜欢以电子方式输入笔记和消息,从而减少对物理书写工具的依赖。这种行为转变导致对钢笔的需求明显减少,尤其是在精通技术的一代中。
战略见解
报告细分和范围:
全球钢笔市场根据类别、产品类型、分销渠道和地理位置进行细分。钢笔市场根据类别分为可填充钢笔和一次性钢笔。按产品类型,钢笔市场分为圆珠笔、钢笔、中性笔等。根据分销渠道,市场分为超市和大卖场、专卖店、网上零售等。按地理位置划分,全球钢笔市场大致分为北美、欧洲、亚太地区、中东和非洲以及南美洲和中美洲。
细分分析:
根据类别,钢笔市场分为可再填充且一次性使用。预计可再填充细分市场在 2022-2030 年预测期内复合年增长率最高。由于可替换笔芯具有多种优势,包括环境效益、更换笔芯的灵活性以及节省成本等,对可替换笔芯的需求激增。从长远来看,可填充笔更具成本效益,因为购买替换墨盒或笔芯的成本通常低于连续购买一次性笔的成本。此外,消费者的环保意识越来越强,这增加了对减少浪费的产品(尤其是塑料)的需求。可填充笔被认为是比一次性笔更可持续的选择。一些钢笔制造商参与了可持续产品的发布,以减少塑料浪费。例如,2022 年 9 月,Penon Inc. 宣布在日本最大的零售书店之一 Books Kinokuniya 推出可持续笔。这些笔采用 100% 可回收墨水室以及 PEFC 认证的木材和纸张制成,有助于减少塑料废物。
区域分析:
钢笔市场分为五个主要区域:北美、欧洲、亚太地区、南美洲和中美洲以及中东和非洲。亚太地区主导全球钢笔市场,2022年该地区市场规模达64.5701亿美元。欧洲是第二大贡献者,占据全球市场23%以上的份额。预计 2022 年至 2030 年期间,亚太地区复合年增长率将超过 3%。亚太地区对钢笔的需求不断增长可归因于多种因素。一个关键的驱动因素是手写在几个亚洲国家的文化意义。书法和精确的书法是必不可少的,尤其是在日本和韩国等国家。这种文化价值刺激了对高品质钢笔的需求。
导致钢笔需求激增的另一个因素是创意写作实践和日记的流行。尤其是子弹日记已经成为一种趋势,鼓励个人通过手写条目艺术地表达自己。随着人们寻求增强创意写作体验的工具,这增加了对从细眼线笔到中性笔等各种笔的需求。
COVID-19 大流行的影响:
COVID-19 大流行最初阻碍了全球钢笔市场由于制造单位停工、劳动力短缺、供应链中断和金融不稳定。由于 COVID-19 爆发导致经济放缓,各行业受到干扰,限制了钢笔的供应。多家钢笔店都关门了。然而,随着各国放松先前施加的限制,企业正在取得进展。此外,各国政府推出的COVID-19疫苗缓解了局势,导致全球商业活动增加。包括钢笔市场在内的多个市场在封锁和行动限制放松后出现了增长。
竞争格局和主要公司:
Montblanc-Simplo GmbH、C Josef Lamy GmbH、The Parker Pen Co、AT Cross Co LLC 、Grayson Tighe、Flairwriting Industries Ltd、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 Pelikan International Corp 是全球钢笔市场的知名参与者。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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Frequently Asked Questions


Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of products with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

What are the key drivers for the growth of the global pens market?

The availability of a wide range of varieties and styles of traditional pens has played a pivotal role in driving the market. Pen design and functionality diversity have allowed manufacturers to cater to a broad spectrum of consumer preferences. People have distinct writing habits, such as choosing between ballpoint, rollerball, gel pens, or fountain pens. The availability of these different pen types ensures that consumers can select pens that align with their writing style, comfort, and specific needs. This diversity meets individual preferences and stimulates the market by offering a product for everyone.

What is the largest region of the global pens market?

Asia Pacific accounted for the largest share of the global pens market. One key driver is the cultural significance of handwriting in several Asian countries. Calligraphy and precise penmanship are essential, especially in nations such as Japan and South Korea. This cultural value fueled the demand for high-quality pens. Another factor contributing to the surge in pens demand is the popularity of creative writing practices and journaling. Bullet journaling, in particular, has become a trend, encouraging individuals to express themselves artistically through handwritten entries. This has increased the desire for various pens, from fine liners to gel pens, as people seek tools to enhance their creative writing experiences.

Based on the category, why is the refillable segment have the largest revenue share?

Based on category, refillable segment mainly has the largest revenue share. The growth of the segment has surged due to their various benefits, including environmental benefits, flexibility in replacing refills, and cost savings. Refillable pens are more cost-effective over the long term, as the cost of buying replacement ink cartridges or refills is often lower than continuously purchasing disposable pens.

Can you list some of the major players operating in the global pens market?

The major players operating in the global pens market are Montblanc-Simplo GmbH, C Josef Lamy GmbH, The Parker Pen Co, A T Cross Co LLC, Grayson Tighe, Flair Writing Industries Ltd, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and Pelikan International Corp.

What are the opportunities for pens in the global market?

The rise of eco-friendly pens presents a significant opportunity within the pens market. As environmental awareness grows, consumers increasingly seek sustainable and eco-conscious alternatives in their purchasing decisions. Eco-friendly pens, often made from recycled or biodegradable materials, cater to this demand by offering a more environmentally responsible option. As a result, these pens appeal to environmentally conscious consumers, allowing manufacturers to tap into a niche market segment that prioritizes sustainability. Many companies in the market offer eco-friendly pens, such as Ingli Sweden, Pilot, and Wagtail Industries.

The List of Companies - Pens Market

  1. Montblanc-Simplo GmbH
  2. C Josef Lamy GmbH
  3. The Parker Pen Co
  4. A T Cross Co LLC
  5. Grayson Tighe
  6. Flair Writing Industries Ltd
  7. PILOT Corp
  8. Sailor Pen Co Ltd
  9. STAEDTLER Mars GmbH & Co KG
  10. Pelikan International Corp

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

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A typical research interview fulfils the following functions:

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  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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