SMS 市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00012080
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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市场介绍



短信营销软件是企业通过短信来规划和实施营销活动的工具。短信营销软件用于向大量收件人发送批量消息,以传播有关商店或品牌的产品发布、清仓销售、独家优惠和生日特别优惠等信息。该软件提供了一个定制和交互式网络表单的平台,从而提高了这些软件的采用率,从而推动了短信营销软件市场的增长。

市场动态



短信营销软件可帮助企业建立和管理订户列表、发送大量文本活动、自动化客户参与以及对营销自动化软件不断增长的需求正在推动短信营销软件市场的增长。然而,消费者响应率低和消息空间有限等因素可能会阻碍短信营销软件市场的增长。此外,在线购物行为的增加以及由于价格低廉而越来越多地采用基于云的解决方案预计将推动短信营销软件市场的增长。

市场范围



《2028年全球短信营销软件市场分析》是对短信营销软件行业的专业深入研究,特别关注全球市场趋势分析。该报告旨在概述短信营销软件市场,并提供详细的市场细分,如营销活动、部署类型、企业规模、最终用户和地理位置。全球短信营销软件市场预计在预测期内将出现高速增长。该报告提供了领先短信营销软件市场参与者的市场状况的关键统计数据,并提供了短信营销软件市场的主要趋势和机遇。

市场细分



全球短信营销软件市场根据营销活动、部署类型、企业规模、最终用户进行细分。根据营销活动,市场分为场合、特别优惠、庆典等。根据部署类型,市场分为云、本地。根据企业规模,市场分为中小企业、大型企业。根据最终用户,市场分为 BFSI、酒店和旅游、媒体和娱乐、零售、电信和 IT、医疗保健等。

区域框架

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该报告提供了行业的详细概述,包括定性和定量信息。它提供了基于各个细分市场的全球短信营销软件市场的概述和预测。它还提供了 2020 年至 2028 年五个主要地区的市场规模和预测估计,即:北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲。每个地区的短信营销软件市场随后按各自的国家和细分市场进行细分。该报告涵盖了全球18个国家的分析和预测,以及该地区当前的趋势和机遇。

报告从需求和供给两个方面分析了影响短信营销软件市场的因素,并进一步评估了影响短信营销软件市场的市场动态。预测期内的市场,即驱动因素、限制因素、机会和未来趋势。该报告还为所有五个地区提供了详尽的 PEST 分析,即:在评估影响这些地区短信营销软件市场的政治、经济、社会和技术因素后,对北美、欧洲、亚太地区、中东和非洲地区和南美洲进行了评估。

市场参与者



这些报告涵盖了短信营销软件市场的主要发展,包括有机和无机增长战略。许多公司都专注于有机增长战略,例如产品发布、产品批准以及专利和活动等其他战略。市场上见证的无机增长战略活动包括收购、合作伙伴关系和合作伙伴关系。合作。这些活动为市场参与者扩大业务和客户群铺平了道路。随着全球市场对短信营销软件的需求不断增长,短信营销软件市场的市场参与者预计未来将获得利润丰厚的增长机会。以下是几家从事短信营销软件市场的公司名单。

该报告还包括主要短信营销软件公司的概况及其 SWOT 分析和市场策略。此外,该报告重点关注领先的行业参与者,提供公司简介、提供的组件和服务、过去 3 年的财务信息、过去 5 年的主要发展等信息。
    • 点击发送•  EZ 短信•  ManyChat, Inc.•  Omnisend 有限公司• 发送蓝色•  SimpleTexting.com•  Slick Innovations, LLC.• 塔坦戈公司•  TextMagic 有限公司•  Trumpia
The Insight Partner 的专业研究和分析团队由经验丰富的专业人士组成,拥有先进的统计专业知识,并在现有研究中提供各种定制选项。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. ClickSend
2. EZ Texting
3. ManyChat, Inc.
4. Omnisend Limited
5. Sendinblue
6. SimpleTexting.com
7. Slick Innovations, LLC.
8. Tatango, Inc.
9. TextMagic Ltd.
10. Trumpia

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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