网球拍市场基于(主要地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00024269
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 175
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【研究报告】2023年网球拍市场价值为4.8136亿美元,预计到2031年将达到7.0886亿美元;预计 2023 年至 2031 年复合年增长率为 5.0%。

市场分析

多年来,在技术进步和消费者变化的推动下,网球拍市场经历了显着的增长和演变偏好以及网球在全球范围内日益普及。该市场拥有从初学者到专业人士的各种玩家,迎合各种技能水平和游戏风格。制造商不断创新以提高球拍性能,采用石墨、碳纤维和先进复合材料等材料来提高功率、控制和可操作性。此外,定制选项,包括握把尺寸、重量分布和弦张力,允许玩家定制他们的球拍,以满足他们的个人需求和比赛偏好。随着这项运动在全球(尤其是新兴市场)持续受到关注,网球拍市场有望进一步扩张,为老牌品牌和新进入者提供了利用对高质量设备不断增长的需求的机会。此外,可持续性和生态意识正成为影响消费者购买决策的越来越重要的因素,促使制造商探索更环保的材料和生产工艺。由于网球拍采用环保材料,到 2030 年,全球网球拍市场规模可能会激增。从大多数网球消费者的角度来看,网球拍的生命周期只是从购买全新的球拍到扔掉破旧的球拍。然而,球拍的生命周期超出了考虑环境影响的范围,即从获取原材料到分解球拍。

增长驱动因素和挑战

政府对体育运动的支持不断增加有助于不断增长的网球拍市场规模。各国政府对体育运动的投入不断增加,为网球等体育运动开辟了新的机遇,而此前网球通常只在欧洲温布尔登网球公开赛期间进行。网球现在在许多赛事中被广泛使用,例如英联邦运动会和奥运会。除此之外,地方政府还继续建设更多设施,包括网球场、儿童公园和公共场所内的户外健身区。重要城市的地方政府正在努力推广传统上只有精英人才参与的体育运动,例如网球。 2022年,美国网球协会(USTA)与美国100多家设施合作,为公园和网球设施的建造或翻新球场提供技术援助。此外,超过 45 个项目总共获得了 7500 亿美元的资助,其中新建设项目获得了 285,000 美元的资助。这些举措代表着超过 585 个球场已竣工,对网球基础设施的影响超过 5000 万美元。此外,在美国,有 20,000 多所学校开设了网球课程,以支持下一代运动员,作为其整体体育教育计划的一部分。因此,预计政府不断采取的举措和支持将扩大网球运动的范围,从而为市场增长创造充足的机会,并在预测期内扩大球拍的用途。网球器材,例如球拍框架,早期主要由层压木材制成,具有标准尺寸和形状,现在以各种形状、尺寸和材料制造 - 最近的变化是金属框架的引入。

战略见解

报告细分和范围

“2030 年全球网球拍市场分析和预测”是一项专门且深入的研究,重点关注全球市场趋势和增长机会。该报告旨在概述全球市场,并根据最终用户、材料、分销渠道和地区进行详细的市场细分。该报告提供了各地区网球拍使用情况的关键统计数据,以及主要国家的需求。此外,它还对影响主要国家网球拍市场增长的各种因素进行了定性评估。它还包括对市场领先企业及其关键战略发展的全面分析。还包括对市场动态的分析,以帮助确定关键驱动因素、市场趋势和利润丰厚的机会,从而有助于确定主要收入来源。此外,网球拍市场趋势包括新产品创新。由于尤尼克斯株式会社和住友橡胶工业株式会社等各市场参与者的新产品创新,网球拍产品的需求激增。尤尼克斯于2023年1月宣布推出第七代VCORE球拍。第七代新一代VCORE球拍采用高弹道旋转球,可大幅下落和弹跳,让玩家拥有更全面的策略性和侵略性游戏玩法。同样,住友橡胶工业有限公司的 DUNLOP 品牌推出了创新的 CX 系列控制球拍。这一创新系列旨在让球员完全控制自己的力量、旋转和准确性。

生态系统分析和波特五力分析提供了全球网球拍市场的 360 度视图,有助于了解整个供应链以及影响市场增长的各种因素。

细分分析

全球网球拍市场根据最终用户、材料和分销渠道进行细分。根据最终用户,市场分为成人(男性和女性)和儿童。儿童细分市场占据了重要的网球拍市场份额。网球不仅可以增强孩子的精细运动技能,还有助于手眼协调能力。运动对身体健康的好处是很多的,而网球是一项让孩子获得更健康生活方式的有效运动。它可以帮助他们提高心率,从而进一步帮助燃烧卡路里。今后,许多父母鼓励孩子打网球,因此预计在预测期内对网球拍的需求将会上升。

根据材料,全球网球拍市场分为石墨、钛、碳纤维等。对轻质、耐用材料的偏好进一步推动了网球拍市场的增长。钛合金卓越的强度重量比使得球拍结构既轻便又极其耐用,让球员有信心释放强大的击球,而无需担心球拍的完整性。将钛合金融入框架中可增强稳定性,最大限度地减少偏心击球时的扭转,并确保整个弦床的性能一致。此外,钛金属的响应能力使球员能够产生令人印象深刻的球拍头速度,从而产生爆炸性的发球和强劲的落地球。此外,钛合金的硬度提供了出色的反馈和控制,使玩家能够精确地击球。此外,钛球拍通常具有更大的最佳击球点,这增加了偏心击球的容错性并降低了击球失误的可能性。这对于可能无法始终将球击中弦中心的初学者或中级球员特别有利。

按分销渠道划分,网球拍市场分为超市和大卖场、专卖店、在线零售、和别的。其他部分占据了网球拍市场的重要份额。其他分销渠道包括直接面向客户 (DTC)、多品牌运动器材店和便利店。大多数网球拍消费者对产品的形状、尺寸和材质非常挑剔;因此,这些消费者更喜欢从独立零售商或多品牌运动器材店购买。因此,预计该细分市场在预测期内将出现适度增长。

网球拍市场 - 按材料划分,2022 年和 2030 年

区域分析

该报告提供了详细的信息全球网球拍市场主要地区的概述,包括北美、欧洲、亚太地区 (APAC)、中东和非洲 (MEA) 以及南美洲和中美洲。北美市场份额最大,2023年价值约为1.6亿美元。美国和加拿大是最著名的体育国家,拥有各种体育设施和基础设施,在两国举办重大体育赛事。人们对与打网球相关的健康生活方式的认识的提高预计将在预测期内促进市场的增长。到 2031 年,欧洲市场预计将达到约 2 亿美元。亚太地区网球拍市场预计 2023 年至 2031 年复合年增长率将达到约 6%。

竞争格局和主要公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What are the key drivers for the growth of the global tennis racquet market?

Growing awareness regarding the significance of sports in sustaining fitness and health has increased the participation rate in tennis worldwide. Furthermore, tennis has gained significant popularity, particularly among the elderly population, in matured economies including Germany, France, and the US. Moreover, it also exhibits certain advantages such as increasing aerobic activities, lowering resting heart rate and blood pressure, improving metabolic function, and increasing bone density. In addition to this, cardio tennis has gained remarkable popularity among all age groups. It is a group activity that includes a high-energy workout, including warm-up and cardio workouts to burn calories in a healthy way. Cardio tennis follows the positive trends in group exercise and fitness, and Net Generation is also focusing on bringing more youth into the sport.

What are the opportunities for tennis racquet in the global market?

From most tennis consumers viewpoint, the life cycle of a tennis racket is just from purchasing a brand-new racket to tossing away a worn-out racquet. However, the life cycle of a racquet is beyond that when environmental impacts are considered - from obtaining raw materials to decomposing the racquet. Assessing the life cycle of the tennis racquet opens another standpoint for consumers, especially looking into the materials needed to make, transport, distribute, and recycle a tennis racquet, which indicates the impact of a single tennis racquet on the environment. In February 2022, the Public Environmental Center for Sustainable Development (PECSD) found that over 90% of the one-and-a-half tons of waste collected are plastic bottles, cups, bags, stirrers, utensils, sunscreen wrappers, belts, toys, and even tennis racquets.

Can you list some of the major players operating in the global tennis racquet market?

The major players operating in the global tennis racquet market are Yonex Co., Ltd., Sumitomo Rubber Industries Ltd., Head, Babolat, Wilson Sporting Goods, Gamma Sports, Pacific Holding GmbH, Maus Frères SA, Authentic Brands Group LLC, and Freewill Infrastructures Pvt. Ltd.

What is the largest region of the global tennis racquet market?

North America accounted for the largest share of the global tennis racquet market. North America is one of the most significant regions for the tennis racquet market owing to consumers are moving toward a healthy lifestyle and preferring tennis as a recreational sport to improve their health.

Based on the end-user, why is the adults segment have the largest revenue share?

Based on end-user, adults segment mainly has the largest revenue share. The growth of the segment is attributed to the demand for adult tennis racquets has increased in recent years owing to the increasing initiatives by the governing bodies and the provision of cutting-edge technologies such as augmented reality (AR).

Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. The rise in the number of internet users, fast-paced lifestyle, ease of access, the convenience of shopping, 24/7 availability, and an extensive range of options to choose from various categories are the factors driving the online retail segment.

The List of Companies - Tennis Racquet Market

  1. Yonex Co., Ltd.
  2. Sumitomo Rubber Industries Ltd.
  3. Head
  4. Babolat
  5. Wilson Sporting Goods
  6. Gamma Sports
  7. Pacific Holding GmbH
  8. Maus Frères SA
  9. Authentic Brands Group LLC
  10. Freewill Infrastructures Pvt. Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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