统一通信市场份额报告 - 规模、增长趋势和预测 - 2031 年

Publication Month : Feb 2024

  • Report Code : TIPRE00030113
  • Category : Technology, Media and Telecommunications
  • Status : Upcoming
  • No. of Pages : 150
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【研究报告】统一通信市场预计将从2022年的597.5亿美元增长到2030年的1967.3亿美元;预计 2022 年至 2030 年复合年增长率为 16.1%。

分析师观点:

过去几年,统一通信市场出现了显着增长,这主要是由于不同垂直领域的分布式劳动力之间对远程协作的需求不断增长所推动的。这样做的目的是统一和简化业务沟通,提高团队的效率和协作,并提供更好的客户体验。它具有多种优势,例如提高生产力、支持移动和远程员工之间的有效通信、降低管理和维护所需的资本投资等。其本质是将广泛的应用程序集成到一个通用的单一平台上。虽然它是一个强大的解决方案,但其有效性取决于供应商在元素之间提供统一互通的能力。一些供应商本身提供了大部分元素,而另一些供应商则依赖外部合作伙伴提供预集成的解决方案来提供无缝体验。随着新应用程序的定期开发,互操作性成为一个持续的挑战。虽然多个统一通信供应商的存在使得市场具有高度竞争性,但这些供应商之间需要更好的协调才能有效地满足客户的需求。由于所有形式的互操作性都不相同,因此最终用户会严格评估其供应商,以确保他们的解决方案能够无缝集成到用户现有的网络环境中。

市场

概述:

统一通信描述了通信工具之间不同形式的交互和协作。通过统一网络会议、短信、电话和电子邮件等,团队成员可以通过互联网连接共享和访问数据并实时协作。无论业务规模如何,正确的解决方案都可以将业务流程提升到一个新的水平。它改善协作、提高生产力、增强移动性并增强用户体验。统一通信环境通常由一个或多个后端管理系统或统一通信平台支持,可以简化服务之间的集成以及前端客户端之间的集成,提供访问。在过去几年中,这种情况已经从主要通过室内会议支持现场协作,转变为允许远程员工通过音频和视频会议等方式进行协作。

战略洞察

市场

驱动因素:

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UCaaS 需求不断增长,推动市场增长

目前,统一通信支持办公室和家庭混合劳动力,这是 COVID-19 大流行期间强烈采用的趋势。为了支持这种分散的劳动力,企业正在转向统一通信即服务 (UCaaS)。这是所有企业都在管理的更广泛的云迁移的一部分。 UCaaS 允许远程协作,这对于这种分散的劳动力来说是一个很大的要求。 UCaaS 不是单独使用通常由不同供应商支持的通信应用程序,而是结合了所有这些服务,还集成了消息传递、电子邮件、视频会议和 VoIP 等应用程序。这对于内部信息技术 (IT) 团队也有好处,因为一个供应商负责整个部署。此外,大多数远程工作的员工通常在多种环境中工作,并使用具有不同端点的不同设备。此外,员工很容易在一天中或特定的会议期间经常改变模式。他们可能会从台式电脑转向智能手机,从即时消息传递转向互联网协议语音 (VoIP),或者从一对一电子邮件转向团队会议视频会议。它可以在各种设备上提供一致的用户体验。

此外,UCaaS 是基于订阅的,因此是一项运营支出 (OPEX),而不是资本支出(资本支出)因管理内部不同系统而产生。全球众多宏观经济因素给企业带来了严重不利的环境。疫情造成严重扰动,给各垂直行业带来巨大损失。欧洲、中东和南美的政治动荡以不同的方式对不同的垂直行业产生了负面影响。一些国家的严重经济衰退导致消费者在非必需品上的支出减少。因此,大多数垂直行业都因消费下降而遭受损失。这些因素迫使企业采取不同的措施,通过减少资本支出来保持竞争力。因此,作为一种运营支出,UCaaS 正受到中小企业和大型企业的强烈需求。这些优势和趋势正在有力地推动全球统一通信市场的需求。

细分分析:

统一通信市场根据类型、部署、组织规模和垂直领域进行细分。根据类型,统一通信市场分为电话、会议、统一消息等。按部署方式,统一通信市场分为本地和云。按组织规模划分,统一通信市场分为中小企业和大型企业。从垂直方向来看,统一通信市场分为学术市场和商业市场。公共机构、BFSI、医疗保健、IT 与电信、制造、零售和电子商务等。

大型企业在 2022 年获得了最大的市场份额,并且预计将在整个预测期内继续占据主导地位。然而,由于数字化转型的兴起和此类公司广泛采用统一通信解决方案,中小企业预计将出现更快的增长。此外,一些统一通信市场参与者正在定制他们的产品,专门为中小企业服务。它使中小企业更好地接受这些解决方案,从而提高了该细分市场的增长率。

区域分析:

北美在统一通信市场中占有相当大的份额。该地区5G网络普及率较高,对先进技术的接受度较高。此外,该地区是此类技术开发和部署的先驱。此外,美国和加拿大各个垂直行业的企业数字化转型显着增长。电子商务就是这样一个垂直行业,在过去几年中出现了大幅增长。

同样,电信行业也出现了巨大的增长。这些垂直行业的增长对跨这些垂直行业的统一通信的采用产生了积极影响。这些因素也促使一些统一通信市场参与者提高其在该地区的影响力。 2023 年 7 月,供应链和人工智能 (AI) 解决方案领先提供商 OMNIQ Corporation 宣布计划收购高级统一通信和协作 (UC&C) 解决方案国际提供商 Tadiran Telecom。 Tadiran 预计将通过将全面的电信解决方案与传统解决方案(包括 UCaaS 和统一通信与应用)相结合来补充omniQ 的产品组合。为购物中心、物流场、政府、超市、医院、交通、金融机构、酒店、电站、组织等客户提供协作平台。该综合解决方案预计将改善omniQ客户的连接性、效率和数据管理。

主要参与者分析:

统一通信市场格局由 Alphabet Inc.、Avaya Inc.、Cisco Systems Inc.、Microsoft Corporation、Mitel Networks Corporation、NEC Corporation、Plantronics Inc.、RingCentral Inc.、Telefonaktiebolaget 等参与者组成LM 爱立信和 Zoom 视频通信。市场较为分散,来自北美地区的几家解决方案提供商主导了统一通信市场。

最新动态:

 

统一通信市场中的公司采用多种无机和有机策略,例如产品创新和合作伙伴关系。 Alphabet Inc.、思科系统公司、微软公司、NEC 公司和 Zoom Video Communications 是统一通信市场的主要参与者。随着统一通信需求的强劲增长,许多公司建立了合作伙伴关系,以扩大其数字解决方案的产品范围。例如,2023 年 6 月,RingCentral 在通过印度电信监管局 (TRAI) 和电信部 (DOT) 的关键监管验证后,宣布计划在印度提供完全合规的云电话服务。 RingCentral最初已获得印度政府颁发的提供UCaaS服务的统一许可证。自收到该文件以来,供应商不断发展其在该国的基础设施并通过政府安全检查以实现其监管验证。此次发布预计将使跨国组织能够访问云电话功能,从而使与各利益相关者的沟通更加顺畅,并提高 RingCentral 的市场份额。下面列出了最近一些关键的统一通信市场发展:

  • 2023 年 6 月 – ;Oculum VC 宣布发布 OmniUC,这是一个专为电信行业设计的白标视频会议和统一通信平台。新产品完全基于 WebRTC 开发,是一种交钥匙解决方案,只需最少的开发即可分层到现有语音应用程序中,无需应用程序、插件或下载,并且兼容所有现代浏览器和移动设备。
  • 2023 年 4 月 –沃达丰与 RingCentral 合作在意大利推出沃达丰商业统一通信。新的解决方案允许各种规模的企业轻松采用混合运作模式,省略传统的点对点固定连接,代之以员工可以从多个位置访问的敏捷、可靠和安全的云服务。
  • 2023 年 2 月 - 领先的技术公司 Zoho Corporation 推出了统一通信平台 Trident。它还加强了协作技术,为企业提供更简单的跨渠道沟通模式,并提高组织的整体数字化采用率。
  • 2022 年 7 月 – Telefonaktiebolaget
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

The List of Companies

  • Avaya Inc.
  • AT and T Inc.
  • Cisco Systems, Inc.
  • Hewlett Packard Enterprise Development LP
  • IBM Corporation
  • Microsoft Corporation
  • Nokia Corporation
  • NEC Corporation
  • Plantronics, Inc.
  • Verizon Communications Inc.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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