Athleisure Market Growth and Analysis by 2028

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.

Athleisure refers to the fashion trend that is characterized by comfortable and aesthetically appealing athletic clothing. It is made from materials that are traditionally specific to athletic wear and gym clothes but is styled to be appropriate for everyday leisurewear.

In 2020, North America dominated the global market and is expected to retain its dominance during the forecast period. The rise in awareness about adopting healthy lifestyles has encouraged the customers in North America to indulge in fitness/sports activities, which is driving the demand for athleisure in the region. Moreover, the increasing presence of international and domestic brands, and rising disposable income of people, coupled with the desire to adopt improved lifestyles, are bolstering the demand for athleisure in the region. The acceptance for athleisure to be worn in various social environments has increased remarkably in recent years. Fashion searches for yoga clothing grew in 2020 in the US and customers are opting for more colors in their yoga products. Further, Asia Pacific held the second-largest share of the global market, which can be ascribed to the growing popularity of trendy sports gear, including athletic sportswear and footwear, across the millennials in the region.

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Athleisure Market: Strategic Insights

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Market Insights
Rise in Consumer Awareness Regarding Health and Fitness Boosts Market Growth

In recent years, there has been an increase in consciousness regarding health and fitness among consumers across the world. According to a survey from McKinsey and Company, involving six countries Brazil, China, Germany, UK, US, and Japan 79% of the respondents stated that wellness is important and 42% considered wellness as a top priority. This indicates that consumers across different countries are prioritizing their health and fitness, which has led to increased participation in yoga, gyms, and sports activities. The demand for appropriate and trendy clothing and footwear among such health-conscious consumers is increasing, thereby driving the market growth.

Type Insights

Based on type, the market is segmented into top wear, bottom wear, footwear, and others. The footwear segment is expected to be the fastest-growing segment in the athleisure market. Footwear has become an integral part of sports and fitness activities of people. Consumers are increasingly demanding footwear with different style and designs that can be used for gyms and fitness activities, as well as for outdoor events.

Adidas AG; Asics; Athleta LLC; Authentic Brands Group; Columbia Sportswear Company; Hennes and Mauritz AB; Lululemon Athletica; Nike, Inc.; Puma SE; and Under Armour Inc. are among the key players operating in the market. The leading players adopt several strategies, such as mergers and acquisitions, and product launches to expand their geographic presence and consumer base.  

Athleisure Market Regional Insights

The regional trends and factors influencing the Athleisure Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Athleisure Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Athleisure Market Report Scope

Athleisure Market Players Density: Understanding Its Impact on Business Dynamics

The Athleisure Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Report Spotlights

• Progressive trends in the athleisure industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the athleisure market from 2019 to 2028
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the athleisure industry
• Recent developments to understand the competitive market scenario and the demand for athleisure  
• Market trends and outlook coupled with factors governing the growth of the athleisure market
• Understanding regarding the strategies that underpin commercial interest about the athleisure market growth, aiding in the decision-making process
• Athleisure market size at various nodes of market
• Detailed overview and segmentation of the athleisure market as well as its industry dynamics
• Athleisure market size in various regions with promising growth opportunities

The "Global Athleisure Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the athleisure market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The athleisure market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into top wear, bottom wear, footwear, and others. Based on category, the athleisure market is segmented into men, women, unisex, and kids Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. Based on geography, the market is segmented into five main regions North America, Europe Asia Pacific (APAC), South & Central America (SCAM), and the Middle East & Africa (MEA). Asia-Pacific is expected to be the fastest-growing segment in the athleisure market, followed by North America.

Company Profiles

• Adidas AG
• Asics
• Athleta LLC
• Authentic Brands Group
• Columbia Sportswear Company
• Hennes and Mauritz AB
• Lululemon Athletica
• Nike, Inc.
• Puma SE
• Under Armour Inc.