Athleisure Market Size, share, growth & industry Analysis by 2028

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Athleisure Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Top Wear, Bottom Wear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

Publication Month: Mar 2022 | Report Code: TIPRE00013365 | No. of Pages: No. of Pages153 | Category: Consumer Goods | Status: Published

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.

Athleisure refers to the fashion trend that is characterized by comfortable and aesthetically appealing athletic clothing. It is made from materials that are traditionally specific to athletic wear and gym clothes but is styled to be appropriate for everyday leisurewear.

In 2020, North America dominated the global market and is expected to retain its dominance during the forecast period. The rise in awareness about adopting healthy lifestyles has encouraged the customers in North America to indulge in fitness/sports activities, which is driving the demand for athleisure in the region. Moreover, the increasing presence of international and domestic brands, and rising disposable income of people, coupled with the desire to adopt improved lifestyles, are bolstering the demand for athleisure in the region. The acceptance for athleisure to be worn in various social environments has increased remarkably in recent years. Fashion searches for yoga clothing grew in 2020 in the US and customers are opting for more colors in their yoga products. Further, Asia Pacific held the second-largest share of the global market, which can be ascribed to the growing popularity of trendy sports gear, including athletic sportswear and footwear, across the millennials in the region.

Strategic Insights

Strategic Insights
Report CoverageDetails
Market Size Value inUS$ 411.02 Billion in 2021
Market Size Value byUS$ 793.46 Billion by 2028
Growth rateCAGR of 9.9% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
No. of Pages153
No. of Tables86
No. of Charts & Figures83
Historical data availableYes
Segments coveredType, Category, Distribution Channel, and Geography
Regional scopeNorth America; Europe; Asia Pacific; Latin America; MEA
Country scopeUS, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
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Athleisure Market Forecast, by Region, during 2021–2028

Athleisure Market Forecast, by Region, during 2021–2028

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Market Insights
Rise in Consumer Awareness Regarding Health and Fitness Boosts Market Growth

In recent years, there has been an increase in consciousness regarding health and fitness among consumers across the world. According to a survey from McKinsey and Company, involving six countries Brazil, China, Germany, UK, US, and Japan 79% of the respondents stated that wellness is important and 42% considered wellness as a top priority. This indicates that consumers across different countries are prioritizing their health and fitness, which has led to increased participation in yoga, gyms, and sports activities. The demand for appropriate and trendy clothing and footwear among such health-conscious consumers is increasing, thereby driving the market growth.

Type Insights

Based on type, the market is segmented into top wear, bottom wear, footwear, and others. The footwear segment is expected to be the fastest-growing segment in the athleisure market. Footwear has become an integral part of sports and fitness activities of people. Consumers are increasingly demanding footwear with different style and designs that can be used for gyms and fitness activities, as well as for outdoor events.

Athleisure Market Share, by Type – during 2020–2028

Athleisure Market Share, by Type – during 2020–2028

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Adidas AG; Asics; Athleta LLC; Authentic Brands Group; Columbia Sportswear Company; Hennes and Mauritz AB; Lululemon Athletica; Nike, Inc.; Puma SE; and Under Armour Inc. are among the key players operating in the market. The leading players adopt several strategies, such as mergers and acquisitions, and product launches to expand their geographic presence and consumer base.  

Report Spotlights

  • Progressive trends in the athleisure industry to help players develop effective long-term strategies
  • Business growth strategies adopted by companies to secure growth in developed and developing markets
  • Quantitative analysis of the athleisure market from 2019 to 2028
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the athleisure industry
  • Recent developments to understand the competitive market scenario and the demand for athleisure  
  • Market trends and outlook coupled with factors governing the growth of the athleisure market
  • Understanding regarding the strategies that underpin commercial interest about the athleisure market growth, aiding in the decision-making process
  • Athleisure market size at various nodes of market
  • Detailed overview and segmentation of the athleisure market as well as its industry dynamics
  • Athleisure market size in various regions with promising growth opportunities

The "Global Athleisure Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the athleisure market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The athleisure market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into top wear, bottom wear, footwear, and others. Based on category, the athleisure market is segmented into men, women, unisex, and kids Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. Based on geography, the market is segmented into five main regions North America, Europe Asia Pacific (APAC), South & Central America (SCAM), and the Middle East & Africa (MEA). Asia-Pacific is expected to be the fastest-growing segment in the athleisure market, followed by North America.

Company Profiles

  • Adidas AG
  • Asics
  • Athleta LLC
  • Authentic Brands Group
  • Columbia Sportswear Company
  • Hennes and Mauritz AB
  • Lululemon Athletica
  • Nike, Inc.
  • Puma SE
  • Under Armour Inc.

Frequently Asked Questions

The major players operating in the athleisure market are Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC.
In 2020, North America accounted for the largest share of the global athleisure market. The athleisure industry is anticipated to expand faster due to increasing awareness of health and fitness. The growing number of gymnasiums, fitness clubs, and yoga centers, as well as the growth of the retail stores that sell customized hoodies, joggers, shoes, and etc., contributes to the market growth in the region.
In 2020, the bottomwear segment accounted for the largest market share. Bottomwear products demand is being driven by rising internet penetration, changing lifestyles, and fashion trends. The growing popularity of bottomwear products in emerging markets provides a tremendous opportunity for manufacturers to focus on dynamic design and appearance.
Based on category, women is the fastest-growing segment. Women's increased engagement in sports and fitness is expected to fuel the market development. A growing number of women joining sports clubs is also predicted to fuel the market growth. Celebrity endorsements, marketing, and activities organized by well-known individuals have a significant influence on customers.
During the forecast period, the footwear segment is expected to be the fastest-growing segment. Footwear demand has been boosted by an increase in the number of specialized and franchised footwear stores, as well as collaborations between footwear companies and other retail chains. Footwear segment will be influenced by product development advancements made by market participants.
Rising health and self-consciousness, as well as a desire to live an active lifestyle and look fit, are motivating consumers to include sports and fitness activities into their daily routine. This increasing engagement has resulted in a shift in market dynamics, which has resulted in a rise in demand for athleisure products. As exercise becomes increasingly important, those between the ages of 16 and 30 are the most active athleisure users. These factors are driving the athleisure market.

The List of Companies - Athleisure Market

  1. Adidas AG               
  2. Columbia Sportswear Company      
  3. Gap Inc.                  
  4. Hennes & Mauritz AB          
  5. ASICS Corporation               
  6. Lululemon Athletica Inc.    
  7. Nike, Inc.                
  8. Puma SE                  
  9. Under Armour, Inc.             
  10. Authentic Brands Group LLC
  • Highlights key business priorities to assist companies realign their business strategies.
  • Features key findings and crucial progressive industry trends in the global athleisure market, thereby allowing players to develop effective long-term strategies.
  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
  • Scrutinizes in-depth market trends as well as key market drivers and restraints.
  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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