Athleisure Market Growth and Analysis by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

Athleisure Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Top Wear, Bottom Wear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

Report Date : Mar 2022
Report Code : TIPRE00013365

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 153

Also Available in :

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Page Updated: Jun 2024

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The athleisure market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028.

Athleisure refers to the fashion trend that is characterized by comfortable and aesthetically appealing athletic clothing. It is made from materials that are traditionally specific to athletic wear and gym clothes but is styled to be appropriate for everyday leisurewear.

In 2020, North America dominated the global market and is expected to retain its dominance during the forecast period. The rise in awareness about adopting healthy lifestyles has encouraged the customers in North America to indulge in fitness/sports activities, which is driving the demand for athleisure in the region. Moreover, the increasing presence of international and domestic brands, and rising disposable income of people, coupled with the desire to adopt improved lifestyles, are bolstering the demand for athleisure in the region. The acceptance for athleisure to be worn in various social environments has increased remarkably in recent years. Fashion searches for yoga clothing grew in 2020 in the US and customers are opting for more colors in their yoga products. Further, Asia Pacific held the second-largest share of the global market, which can be ascribed to the growing popularity of trendy sports gear, including athletic sportswear and footwear, across the millennials in the region.

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Athleisure Market: Strategic Insights

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Market Insights
Rise in Consumer Awareness Regarding Health and Fitness Boosts Market Growth

In recent years, there has been an increase in consciousness regarding health and fitness among consumers across the world. According to a survey from McKinsey and Company, involving six countries Brazil, China, Germany, UK, US, and Japan 79% of the respondents stated that wellness is important and 42% considered wellness as a top priority. This indicates that consumers across different countries are prioritizing their health and fitness, which has led to increased participation in yoga, gyms, and sports activities. The demand for appropriate and trendy clothing and footwear among such health-conscious consumers is increasing, thereby driving the market growth.

Type Insights

Based on type, the market is segmented into top wear, bottom wear, footwear, and others. The footwear segment is expected to be the fastest-growing segment in the athleisure market. Footwear has become an integral part of sports and fitness activities of people. Consumers are increasingly demanding footwear with different style and designs that can be used for gyms and fitness activities, as well as for outdoor events.

Adidas AG; Asics; Athleta LLC; Authentic Brands Group; Columbia Sportswear Company; Hennes and Mauritz AB; Lululemon Athletica; Nike, Inc.; Puma SE; and Under Armour Inc. are among the key players operating in the market. The leading players adopt several strategies, such as mergers and acquisitions, and product launches to expand their geographic presence and consumer base.

Athleisure Market Regional Insights

The regional trends and factors influencing the Athleisure Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Athleisure Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Athleisure Market Report Scope

Report Attribute	Details
Market size in 2021	US$ 411.02 Billion
Market Size by 2028	US$ 793.46 Billion
Global CAGR (2021 - 2028)	9.9%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Type Top Wear Bottom Wear Footwear By Category Men Women Unisex Kids By Distribution Channel Supermarkets & Hypermarkets Specialty Stores Online Retail
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Adidas AG Columbia Sportswear Company Gap Inc. Hennes & Mauritz AB ASICS Corporation Lululemon Athletica Inc. Nike, Inc. Puma SE Under Armour, Inc.

Athleisure Market Players Density: Understanding Its Impact on Business Dynamics

The Athleisure Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Athleisure Market top key players overview

Report Spotlights

Progressive trends in the athleisure industry to help players develop effective long-term strategies
Business growth strategies adopted by companies to secure growth in developed and developing markets
Quantitative analysis of the athleisure market from 2019 to 2028
PEST analysis to illustrate the efficacy of buyers and suppliers operating in the athleisure industry
Recent developments to understand the competitive market scenario and the demand for athleisure
Market trends and outlook coupled with factors governing the growth of the athleisure market
Understanding regarding the strategies that underpin commercial interest about the athleisure market growth, aiding in the decision-making process
Athleisure market size at various nodes of market
Detailed overview and segmentation of the athleisure market as well as its industry dynamics
Athleisure market size in various regions with promising growth opportunities

The "Global Athleisure Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the athleisure market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The athleisure market is segmented on the basis of type, category, distribution channel, and geography. Based on type, the market is segmented into top wear, bottom wear, footwear, and others. Based on category, the athleisure market is segmented into men, women, unisex, and kids Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. Based on geography, the market is segmented into five main regions North America, Europe Asia Pacific (APAC), South & Central America (SCAM), and the Middle East & Africa (MEA). Asia-Pacific is expected to be the fastest-growing segment in the athleisure market, followed by North America.

Company Profiles

Adidas AG
Asics
Athleta LLC
Authentic Brands Group
Columbia Sportswear Company
Hennes and Mauritz AB
Lululemon Athletica
Nike, Inc.
Puma SE
Under Armour Inc.

Frequently Asked Questions

What is the key driver for the growth of the global athleisure market?

Rising health and self-consciousness, as well as a desire to live an active lifestyle and look fit, are motivating consumers to include sports and fitness activities into their daily routine. This increasing engagement has resulted in a shift in market dynamics, which has resulted in a rise in demand for athleisure products. As exercise becomes increasingly important, those between the ages of 16 and 30 are the most active athleisure users. These factors are driving the athleisure market.

Which product type segment is expected to register the fastest growth in the global athleisure market?

During the forecast period, the footwear segment is expected to be the fastest-growing segment. Footwear demand has been boosted by an increase in the number of specialized and franchised footwear stores, as well as collaborations between footwear companies and other retail chains. Footwear segment will be influenced by product development advancements made by market participants.

Which category segment is the fastest growing in the global athleisure market?

Based on category, women is the fastest-growing segment. Women's increased engagement in sports and fitness is expected to fuel the market development. A growing number of women joining sports clubs is also predicted to fuel the market growth. Celebrity endorsements, marketing, and activities organized by well-known individuals have a significant influence on customers.

Which product type segment accounted for the largest share in the athleisure market?

In 2020, the bottomwear segment accounted for the largest market share. Bottomwear products demand is being driven by rising internet penetration, changing lifestyles, and fashion trends. The growing popularity of bottomwear products in emerging markets provides a tremendous opportunity for manufacturers to focus on dynamic design and appearance.

Can you list some of the major players operating in the global athleisure market?

The major players operating in the athleisure market are Adidas AG, Columbia Sportswear Company, Gap Inc., Hennes & Mauritz AB, ASICS Corporation, Lululemon Athletica Inc., Nike, Inc., Puma SE, Under Armour, Inc., and Authentic Brands Group LLC.

In 2020, which region held the largest share of the global athleisure market?

In 2020, North America accounted for the largest share of the global athleisure market. The athleisure industry is anticipated to expand faster due to increasing awareness of health and fitness. The growing number of gymnasiums, fitness clubs, and yoga centers, as well as the growth of the retail stores that sell customized hoodies, joggers, shoes, and etc., contributes to the market growth in the region.

Research Manager

Habi Ummer

Manager,
Market Research & Consulting

Habi is a seasoned Market Research Analyst with 8 years of experience specializing in the Chemicals and Materials sector, with additional expertise in the Food & Beverages and Consumer Goods industries. He is a Chemical Engineer from Vishwakarma Institute of Technology (VIT) and has developed deep domain knowledge across industrial and specialty chemicals, paints and coatings, paper and packaging, lubricants, and consumer products. Habi’s core competencies include market sizing and forecasting, competitive benchmarking, trend analysis, client engagement, report writing, and team coordination—making him adept at delivering actionable insights and supporting strategic decision-making.

What are the Athleisure Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Athleisure Market Report Snapshots

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