El mercado de toallitas personales antibacterianas fue valorado en 5.226,73 millones de dólares en 2018 y se prevé que alcance los 10.061,40 millones de dólares en 2027; se espera que crezca a una tasa compuesta anual del 8,2 % de 2019 a 2027.
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Wipe es un pequeño paño húmedo que se utiliza ampliamente para fines de desinfección y cuidado de la piel. Entre los diversos tipos de toallitas disponibles, los consumidores recomiendan las toallitas antibacterianas para aplicaciones de cuidado personal. Las toallitas personales antibacterianas están hechas de pañuelos de papel, papel o telas no tejidas, que contienen ingredientes y soluciones antibacterianos para matar eficazmente el 99,9% de los gérmenes dañinos. Estas toallitas se someten a un ligero roce o fricción para eliminar la suciedad o las bacterias y ayudan a mantener la frescura de la piel. El cambio hacia un estilo de vida saludable y un creciente enfoque hacia el saneamiento y el bienestar ha impulsado la demanda de toallitas antibacterianas para aplicaciones de cuidado personal.
En 2018, América del Norte contribuyó a la mayor participación en el mercado mundial de toallitas personales antibacterianas. Se espera que la demanda de toallitas aumente en países de América del Norte, como EE. UU. y Canadá, debido a la mayor conciencia sobre las toallitas especiales y el alto enfoque en la limpieza y el saneamiento. Además, otros factores, como la rápida urbanización y los cambios en los estilos de vida, han provocado un aumento en la demanda de productos de cuidado personal, incluidas toallitas para el cuerpo, las manos y la cara. Además, el rápido crecimiento del comercio minorista en línea y la creciente innovación de productos están contribuyendo al crecimiento del mercado de toallitas en América del Norte. Además, el enfoque en las actividades de investigación y desarrollo ha impulsado la demanda de innovación constante de productos y el uso de toallitas respetuosas con el medio ambiente.
Efecto de COVID-19 en el mercado de toallitas personales antibacterianas< /p>
El brote de COVID-19 comenzó en Wuhan (China) durante diciembre de 2019 y desde entonces se ha extendido a un ritmo rápido por todo el mundo. En mayo de 2020, Estados Unidos, Rusia, India, China, Italia, Francia y Alemania, entre otras economías, son los países más afectados en términos de casos confirmados y muertes reportadas. El brote ha estado afectando a las economías e industrias de varios países debido a cierres, prohibiciones de viaje y cierres de negocios. La industria mundial de bienes de consumo es una de las principales industrias que enfrenta graves perturbaciones, como cierres de fábricas, interrupciones en la cadena de suministro, cancelaciones de eventos y cierres de oficinas como resultado de este brote.
Mercado global de toallitas personales antibacterianas
Perspectivas del mercado
Crecimiento de la industria del cuidado personal
Los altos ingresos disponibles y el creciente poder adquisitivo son los factores que permiten a los consumidores gastar más en productos de cuidado personal. El crecimiento de las industrias personales en las regiones desarrolladas y en desarrollo impulsa la demanda de productos de cuidado personal como desinfectantes y toallitas para limpieza de heridas. Además, las crecientes preocupaciones relacionadas con la higiene personal y la creciente influencia de las redes sociales y otros medios promocionales han aumentado la conciencia de los consumidores sobre los productos de salud e higiene. Esto ha impulsado significativamente la demanda de productos de cuidado personal como desinfectantes, cuidado de la piel y limpieza de heridas. Las toallitas personales antibacterianas se utilizan principalmente para mantener la salud de la piel y la higiene personal. Además de mantener la higiene personal y del hogar, los pañuelos y toallitas húmedas presentan propiedades antibacterianas, exfoliantes e hidratantes. Esto ha impulsado la demanda de toallitas entre los consumidores preocupados por su salud. Para capitalizar la creciente demanda, los principales fabricantes de toallitas están introduciendo toallitas personales antibacterianas para tipos de piel tanto masculinos como femeninos. El rápido crecimiento de la industria del cuidado personal brinda oportunidades para que los fabricantes de toallitas innoven en sus ofertas de productos y empaques. Esto ha llevado además a la introducción de productos innovadores y mejorados en el mercado y ha ayudado a los principales productores a generar atractivo y lealtad hacia la marca entre los consumidores. Por ejemplo, Johnson and Johnson's, bajo la marca Clean and Clear, ofrece toallitas faciales húmedas multiusos para fines tales como desmaquillar, limpiar, hidratar y mantener la suavidad de la piel. Esto ha llevado a un aumento en la demanda de toallitas húmedas multifuncionales, lo que a su vez impulsa el crecimiento del mercado de toallitas durante el período de pronóstico.
Tipo de producto- BasedInsights
Según el tipo de producto, el mercado de toallitas personales antibacterianas se segmenta en desinfección, cuidado de la piel y limpieza de heridas. En 2018, el segmento de desinfección representó la mayor parte del mercado mundial de toallitas personales antibacterianas y se espera que crezca a una tasa compuesta anual más alta durante el período de pronóstico. Las toallitas desinfectantes se utilizan para reducir la cantidad de gérmenes o bacterias presentes en las manos. La mayoría de las toallitas desinfectantes disponibles comercialmente son capaces de eliminar el 99,9% de los gérmenes. La creciente preocupación por la propagación de infecciones a través de bacterias y gérmenes dañinos ha aumentado la importancia del saneamiento. La creciente demanda de toallitas personales antibacterianas para higienizar y desinfectar espacios, incluidas cocinas, baños, salas de reuniones de oficinas, etc., ha estimulado el consumo de toallitas personales antibacterianas. Las toallitas desinfectantes son livianas y están disponibles en paquetes aptos para viajes, ya que eliminan el uso de agua y jabón. Ofrecen una forma suave, cómoda y eficaz de desinfectar las manos. El creciente enfoque hacia la higiene personal y el saneamiento ha impulsado la demanda de toallitas desinfectantes.
Mercado global de toallitas personales antibacterianas, por tipo de producto: 2018 y 2027Información basada en el canal de distribución
Según el canal de distribución, el mercado de toallitas personales antibacterianas se segmenta en supermercados e hipermercados, tiendas de conveniencia, en línea y otros. . En 2018, el segmento de supermercados e hipermercados representó la mayor parte del mercado mundial de toallitas personales antibacterianas. La presencia de una sólida red de supermercados e hipermercados en países desarrollados y en desarrollo como Estados Unidos, Canadá, Alemania, Francia, Italia, Reino Unido, Rusia, India, China y Australia ha impulsado las ventas de toallitas antibacterianas en los últimos años. años. Los hipermercados y supermercados son tiendas de autoayuda que ofrecen una amplia gama de toallitas. Además, estos productos se colocan de forma organizada en diferentes secciones y estantes para atraer clientes. Este tipo de tiendas ofrecen una amplia variedad de toallitas a los consumidores de diferentes marcas en un solo lugar a precios asequibles en comparación con otros canales de distribución. Este factor ha provocado un aumento de las ventas de productos de toallitas personales antibacterianas a través de supermercados e hipermercados.
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Perspectivas estratégicas
Las empresas suelen adoptar varias iniciativas estratégicas para ampliar su presencia en todo el mundo. Diamond Wipes International Inc. y ConvaTec se encuentran entre los actores del mercado que implementan esta estrategia para ampliar la base de clientes y ganar una participación de mercado significativa, lo que también permite a los actores mantener su marca a nivel mundial.
Mercado global de toallitas personales antibacterianas: Por tipo de producto
- Desinfectante
- Cuidado de la piel
- Limpieza de heridas
Toallitas personales antibacterianas globales Mercado: Por Canal de Distribución
- Supermercado e Hipermercado
- Tiendas de conveniencia
- Online
- Otros
Perfiles de la empresa
- Toallitas húmedas Care
- ConvaTec
- Diamond Wipes International Inc < li>Edgewell Personal Care
- Guardpack
- Nice-Pak Products, Inc.
- Reckitt Benckiser Group Plc
- Rockline Industries
- Tufco LP
- Uniwipe
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Sanitizing segment is the leading segment in the forecast period. The sanitizing wipes are those wipes, which are used to clean and disinfect the hands, and kills bacteria present on skin surface. These wipes are being increasingly demanded with the rise in hygiene awareness and increase in disposable income. Further, sanitizing wipes are lightweight and travel-friendly wipes and minimizes the need to use soap and water.
The major players operating in the global antibacterial personal wipes market are Care Wet Wipes, ConvaTec, Diamond Wipes International Inc., Edgewell Personal Care, Guardpack, Nice-Pak Products, Inc., Reckitt Benckiser Group Plc, Rockline Industries, Tufco LP and Uniwipe among many others.
In 2018, the antibacterial personal wipes market was dominated by North America region at the global level. The demand for wipes is expected to increase in the North American countries due to rising awareness about specialty wipes and high focus on cleanliness and sanitation. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products including body, hand and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America. Further, focus towards research and development activities has driven the demand for constant product innovation and use of environment friendly wipes.
The List of Companies - Antibacterial Personal Wipes Market
- Care Wet Wipes
- ConvaTec
- Diamond Wipes International Inc.
- Edgewell Personal Care
- Guardpack
- Nice-Pak Products, Inc.
- Reckitt Benckiser Group Plc
- Rockline Industries
- Tufco LP
- Uniwipe
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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