Antibacterial Personal Wipes Market Growth and Forecast by 2027

The antibacterial personal wipes market was valued at US$ 5,226.73 million in 2018 and is projected to reach US$ 10,061.40 million by 2027; it is expected to grow at a CAGR of 8.2% from 2019 to 2027.

Wipe is a small moist cloth that is being widely used for sanitizing and skin care purposes. Amongst various types of wipes available, consumers are referring the antibacterial wipes for personal care applications. Antibacterial personal wipes are made of tissue, paper, or nonwovens, which are infused with anti-bacterial ingredients and solution to effectively kill 99.9% of harmful germs. Such wipes are subjected to light rubbing or friction to remove dirt or bacteria and helps to maintains freshness in the skin. The shift toward healthy lifestyle and rising focus toward sanitation and well-being has driven the demand for antibacterial wipes for personal care applications.
In 2018, North America contributed to the largest share in the global antibacterial personal wipes market. The demand for wipes is expected to increase in the North American countries such as the US and Canada due to rising awareness about specialty wipes and high focus on cleanliness and sanitation. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products including body, hand and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America. Further, focus toward research and development activities has driven the demand for constant product innovation and use of environment friendly wipes.

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Antibacterial Personal Wipes Market: Strategic Insights

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Effect of COVID-19 on Antibacterial Personal Wipes Market

COVID-19outbreak first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. As of May 2020, US, Russia, India, China, Italy, France, and Germany amongst other economies are the worst affected countries in terms of confirmed cases and reported deaths. The outbreak has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries that are facing serious disruptions such as factories shutdown, supply chain breaks, events cancellations, and office shutdowns as a result of this outbreak.

Market Insights

Growth of Personal Care Industry   

High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. The growth of personal industries in developed and developing regions propels the demand for personal care products such as sanitizers and wound cleaning wipes. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as sanitizing, skincare and wound cleaning. Antibacterial personal wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, key wipe manufacturers are introducing antibacterial personal wipes for both male and female skin types. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, moisturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which in turn drive the growth of the wipes market during the forecast period.

Product Type-BasedInsights

Based on product type, the antibacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. In 2018, the sanitizing segment accounted for the largest share of the global antibacterial personal wipes market and is expected to grow at a higher CAGR during the forecast period. Sanitizing wipes are used to lower the number of germs or bacteria’s present on hands. Most commercially available sanitizing wipes are capable of eliminating 99.9% of the germs. The growing concerns over spread of infections through harmful bacteria and germs have increased the importance of sanitation. Burgeoning demand for anti-bacterial personal wipes to sanitize and disinfect spaces including kitchens, washrooms, office meeting rooms, etc. has spurred the consumption of anti-bacterial personal wipes. Sanitizing wipes are lightweight and available in travel friendly pack as they eliminate the use of soap and water. They offer a gentle, convenient, and effective way to sanitize hands. The rising focus towards personal hygiene and sanitation has propelled the demand for sanitizing wipes.

Distribution Channel -Based Insights

Based on distribution channel, the antibacterial personal wipes marketis segmented into supermarket and hypermarket, convenience stores, online, and others. In 2018, the supermarket and hypermarket segment accounted for the largest share of the global antibacterial personal wipes market. The presence of a strong network of supermarkets and hypermarkets in developed and developing countries such as the US, Canada, Germany, France, Italy, the UK, Russia, India, China, and Australia have propelled the sales of antibacterial wipes over the past few years. Hypermarkets and supermarkets are self-help stores that provide a wide range of wipes. Further, these products are placed in an organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of wipe products to consumers from different brands in one place at affordable prices compared to other distribution channels. This factor has led to increased sales of antibacterial personal wipes products through supermarkets and hypermarkets.

Several strategic initiatives are commonly adopted by companies to expand their footprint worldwide. Diamond Wipes International Inc., and ConvaTec are among the market players implementing this strategy to enlarge the customer base and gain significant market share, which also permits the players to maintain their brand name globally.

Antibacterial Personal Wipes Market Regional Insights

The regional trends and factors influencing the Antibacterial Personal Wipes Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Antibacterial Personal Wipes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Antibacterial Personal Wipes Market Report Scope

Antibacterial Personal Wipes Market Players Density: Understanding Its Impact on Business Dynamics

The Antibacterial Personal Wipes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Global Antibacterial Personal Wipes Market – By Product Type

• Sanitizing
• Skincare
• Wound Cleaning

Global Antibacterial Personal Wipes Market – By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Online
• Others

Company Profiles

• Care Wet Wipes
• ConvaTec
• Diamond Wipes International Inc
• Edgewell Personal Care
• Guardpack
• Nice-Pak Products, Inc.
• Reckitt Benckiser Group Plc
• Rockline Industries
• Tufco LP  
• Uniwipe