Se espera que el mercado de plataformas de voluntariado corporativo crezca de 731,7 millones de dólares en 2020 a 1359,7 millones de dólares en 2027; se estima que crecerá a una tasa compuesta anual del 9,3 % entre 2020 y 2027.
La implementación de una plataforma de voluntariado virtual para la participación de los empleados se atribuye al crecimiento del mercado. El voluntariado virtual es otra plataforma que las empresas inteligentes están utilizando para ampliar las ofertas filantrópicas de sus empleados y sus esfuerzos de RSE. El voluntariado virtual permite a los voluntarios ofrecer servicios a través de teléfonos inteligentes, computadoras, tabletas u otros dispositivos conectados. A través del voluntariado virtual, los empleados pueden apoyar en línea a organizaciones que ya apoyan en el sitio. Otros trabajadores que no pueden ayudar en una organización sin fines de lucro o en una escuela tienen la opción de ofrecerse como voluntarios en línea debido a su conveniencia. Teniendo en cuenta las limitaciones de tiempo y los límites geográficos, la plataforma de voluntariado virtual puede conectar a voluntarios de numerosas habilidades, orígenes y culturas que pueden no ser accesibles localmente, optimizando así los recursos de una organización. Este tipo de voluntariado brinda apoyo adicional al compartir la información de los participantes con sus comunidades y empresas, creando una red de apoyo.
Además, los empleados trabajan de forma remota para afrontar el riesgo. de la pandemia de COVID-19 y no están expuestos continuamente a la cultura de su empresa, la gestión del compromiso de los empleados por parte de las empresas se ha vuelto más crucial que nunca. Los profesionales del compromiso de los empleados de todo el mundo buscan métodos innovadores para mantener a sus empleados comprometidos desde casa y asociados con el objetivo de la empresa. Para cumplir con los requisitos de los profesionales de participación de los empleados, Goodera ha creado una solución de voluntariado virtual, que es una forma de retribuir a la comunidad a nivel individual desde la seguridad y la comodidad del hogar. A través del voluntariado virtual, los empleados pueden trabajar continuamente por las causas que les apasionan. Del mismo modo, empresas como Causecast facilitan que su fuerza laboral realice voluntariado en línea. La Plataforma de Impacto Comunitario de Causecast apoya a las empresas mediante la promoción de oportunidades de voluntariado virtual a través de una plataforma de voluntariado y donaciones en línea para hacer que el voluntariado sea accesible para los empleados ocupados. Por lo tanto, la creciente necesidad de plataformas de voluntariado virtual brinda oportunidades lucrativas para los actores del mercado de plataformas de voluntariado corporativo, impulsando así el crecimiento del mercado en los próximos años.
Impacto de COVID-19 Pandemia en el mercado de plataformas de voluntariado corporativo
El enorme aumento en el número de casos confirmados y el aumento de muertes reportadas en todo el mundo ha afectado en cierta medida a los proveedores de software debido a la disminución de la demanda de sus productos. Los cierres de empresas y el distanciamiento social establecidos por los respectivos organismos gubernamentales están afectando la adopción del mercado de plataformas de voluntariado corporativo. La demanda de soluciones digitales, en particular, ha crecido a un ritmo elevado en los últimos meses. Un número significativo de empresas han tomado importantes iniciativas para ofrecerse como voluntarios en las zonas afectadas. Como resultado, se espera que la tasa de adopción de la plataforma de voluntariado crezca en los próximos años para gestionar todas las operaciones.
regiones lucrativas en el mercado de plataformas de voluntariado corporativoPerspectivas del mercado: mercado de plataformas de voluntariado corporativo
Implementación de tecnologías emergentes con plataforma de voluntariado corporativo< /p>
La inteligencia artificial (IA) juega un papel vital en todo tipo de organización. Se prevé que la capacidad de la IA para proporcionar cálculos matemáticos rápidos para aumentar las capacidades vitales de la inteligencia humana genere la mayor oportunidad de crecimiento para el mercado de plataformas de voluntariado corporativo en un futuro próximo. Se ha demostrado que la IA es muy útil para la gestión de grandes volúmenes de datos, y los valores atípicos pronostican y corren riesgos con mayor facilidad e incluso con una fuerza laboral menos capacitada. Si bien se cuenta con una base de datos de oportunidades de programas de voluntariado mediante la cual los empleados pueden buscar programas según sus intereses, es aún más convincente tener recomendaciones personalizadas sobre cómo ayudar según sus intereses de voluntariado. En 2018, Salesforce.org lanzó Philanthropy Cloud, que aplica análisis predictivos y tecnologías de aprendizaje automático a las donaciones y el voluntariado. Las personas se involucran regularmente con una causa cuando alguien sugiere un programa de voluntariado específico para sus intereses. Las recomendaciones personales son importantes, pero las recomendaciones impulsadas por el aprendizaje automático pueden llegar a millones. En Salesforce, el 84% de sus empleados realizaron voluntariado en actividades de RSE al menos una vez en 2017; mientras que, en el año transcurrido desde que la empresa lanzó recomendaciones personalizadas, el 78% de esos empleados se han ofrecido como voluntarios más de una vez. Por lo tanto, las empresas anticipan una era en la que la IA puede impulsar recomendaciones personalizadas para conectar a las personas y hacer que generen un impacto más positivo. En los próximos años, a medida que aumenten las expectativas de los usuarios finales con respecto a las capacidades de análisis y pronóstico, aumentarán las colaboraciones de las soluciones de voluntariado corporativo existentes con tecnologías analíticas avanzadas, lo que se espera que impulse un crecimiento notable del mercado de plataformas de voluntariado corporativo.
Información basada en el tipo de implementación
Según el tipo de implementación, el mercado de plataformas de voluntariado corporativo se segmenta en nube A y local. El segmento de la nube tuvo la mayor cuota de mercado en 2019.
Información estratégica
Los actores que operan en el mercado de plataformas de voluntariado corporativo se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2020, Benevity, Inc. fue seleccionada por 56 nuevas empresas en el primer semestre de 2020 por impulsar sus actividades de RSE. Algunas de las empresas destacadas incluyen Toyota, Nordstrom, Jacobs, COFRA Holding, Agoda y muchas otras.
- En 2020, Blackbaud, Inc. se asoció con Chief Executives for Corporate Purpose (CECP). La asociación permitirá a los clientes de Blackbaud, Inc. y a las empresas afiliadas a CECP mejorar sus datos de medición de responsabilidad social corporativa a través de informes optimizados e intercambio de datos.
La El mercado de plataformas de voluntariado corporativo se ha segmentado de la siguiente manera:
Mercado de plataformas de voluntariado corporativo– por tipo de implementación
- On-Premise
- Nube
Mercado de plataformas de voluntariado corporativo– por tamaño de organización
- Pymes
- Grandes empresas
Mercado de plataformas de voluntariado corporativo: por Geografía
- América del Norte
- Estados Unidos
- Canadá
- México
< li>Europa - Francia
- Alemania
- Italia
- Rusia
- Reino Unido
- Resto de Europa
- Asia Pacífico (APAC)
- Japón
- China
- Australia < li>India
- Corea del Sur
- Resto de APAC
- Arabia Saudita
- EAU
- Sudáfrica
- Resto de MEA
Mercado de Plataformas de Voluntariado Corporativo – ndash; Perfiles de la empresa
- Alaya SA
- Benevity, Inc.
- Bright Funds, Inc.
- Maximus Life LLC
- Neighbourly Limited
- Oracle Corporation
- Blackbaud, Inc.
- Goodera
- Galaxy Digital
- Tecnologías samaritanas
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The rising focus on adopting advanced technologies to make corporate volunteering easier and more effective and increasing number of successful corporate-NGO partnerships are some of the key driving factors for global corporate volunteering platform market. The implementation of virtual volunteering platform for employee engagement and implementation of emerging technologies with corporate volunteering platform are among other factors anticipated to drive the future growth of corporate volunteering platform market.
Virtual volunteering is another platform that savvy companies are utilizing for expanding their employee philanthropic offerings and CSR endeavors. Virtual volunteering enables volunteers to offer services through smartphones, computers, tablets, or other connected device. Through virtual volunteering, employees can support organizations online that they are already supporting onsite. Other workforces who are unable to help onsite at a nonprofit organizations or school have the option of volunteering online owing to the convenience. Considering time constraints and geographic boundaries, virtual volunteering platform can connect volunteers of numerous skills, backgrounds, and cultures that may not be accessible locally, thereby optimizing an organization’s resources. This volunteering type provides additional support by sharing participant’s information with their communities and companies, building a support network.
The corporate volunteering platformmarket is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries. In addition, the cloud-basedcorporate volunteering platformvendors are highly focused on developing a high-level security patch in order to eliminate the risk of cyber-attack.
The List of Companies - Corporate Volunteering Platform Market
- Alaya SA
- Benevity, Inc.
- Bright Funds Inc.
- Maximus Life LLC
- Neighbourly Limited
- Oracle Corporation
- Blackbaud, Inc.
- Goodera
- Galaxy Digital
- Samaritan Technologies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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