Le marché des plateformes de volontariat d'entreprise devrait passer de 731,7 millions de dollars américains en 2020 à 1 359,7 millions de dollars américains d'ici 2027 ; on estime qu'il augmentera à un TCAC de 9,3 % de 2020 à 2027.
La mise en uvre d'une plateforme de volontariat virtuel pour l'engagement des employés est attribuable à la croissance du marché. Le volontariat virtuel est une autre plate-forme que les entreprises avisées utilisent pour étendre leurs offres philanthropiques aux employés et leurs efforts de RSE. Le volontariat virtuel permet aux volontaires d'offrir des services via des smartphones, des ordinateurs, des tablettes ou d'autres appareils connectés. Grâce au volontariat virtuel, les employés peuvent soutenir en ligne des organisations qu'ils soutiennent déjà sur place. D'autres employés qui ne peuvent pas aider sur place dans une organisation à but non lucratif ou une école ont la possibilité de faire du bénévolat en ligne en raison de la commodité. Compte tenu des contraintes de temps et des frontières géographiques, la plate-forme de volontariat virtuel peut mettre en relation des bénévoles de nombreuses compétences, origines et cultures qui peuvent ne pas être accessibles localement, optimisant ainsi les ressources d'une organisation. Ce type de bénévolat fournit un soutien supplémentaire en partageant les informations des participants avec leurs communautés et leurs entreprises, en créant un réseau de soutien.
De plus, les employés travaillant à distance pour faire face au risque de pandémie de COVID-19 et ne sont pas exposés en permanence à leur culture d'entreprise, la gestion de l'engagement des collaborateurs par les entreprises est devenue plus cruciale que jamais. Les professionnels de l'engagement des employés du monde entier recherchent des méthodes innovantes pour garder leurs employés engagés à domicile et associés à l'objectif de l'entreprise. Pour répondre aux exigences des professionnels de l'engagement des employés, Goodera a mis au point une solution de bénévolat virtuel, qui est un moyen de redonner à la communauté au niveau individuel dans la sécurité et le confort de son domicile. Grâce au bénévolat virtuel, les employés peuvent travailler continuellement pour les causes qui les passionnent. De même, des entreprises telles que Causecast permettent aux entreprises de faire du bénévolat en ligne. Causecasts Community Impact Platform soutient les entreprises en promouvant les opportunités de volontariat virtuel via une plateforme de dons et de volontariat en ligne pour rendre le volontariat accessible aux employés occupés. Ainsi, le besoin croissant de plateformes de volontariat virtuel offre des opportunités lucratives aux acteurs du marché des plateformes de volontariat d'entreprise, stimulant ainsi la croissance du marché dans les années à venir.
Impact de la pandémie de COVID-19 sur le marché des plateformes de volontariat d'entreprise
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L'énorme augmentation du nombre de cas confirmés et l'augmentation des décès signalés dans le monde ont affecté les fournisseurs de logiciels dans une certaine mesure en raison de la baisse de la demande pour leurs produits. Les fermetures d'entreprises ainsi que la distanciation sociale imposées par les organismes gouvernementaux respectifs ont un impact sur l'adoption du marché des plateformes de volontariat d'entreprise. La demande de solutions numériques, en particulier, a augmenté à un rythme élevé au cours des derniers mois. Un nombre important d'entreprises ont pris des initiatives importantes pour se porter volontaires dans les zones touchées. En conséquence, le taux d'adoption de la plate-forme de volontariat devrait augmenter dans les années à venir pour gérer toutes les opérations.
Régions lucratives sur le marché des plates-formes de volontariat d'entreprise
Market Insights-Corporate Volunteering Marché de la plate-forme
Mise en uvre des technologies émergentes avec la plate-forme de volontariat d'entreprise
L'intelligence artificielle (IA) joue un rôle vital dans tous les types d'organisation. La capacité de l'IA à fournir des calculs mathématiques rapides pour augmenter les capacités vitales de l'intelligence humaine devrait générer la plus grande opportunité de croissance pour le marché des plateformes de volontariat d'entreprise dans un avenir proche. L'IA s'est avérée extrêmement utile pour la gestion de volumes de données élevés, et les valeurs aberrantes prévoient et risquent plus facilement et même avec une main-d'uvre moins qualifiée. Tout en disposant d'une base de données d'opportunités de programmes de bénévolat grâce à laquelle les employés peuvent rechercher des programmes en fonction de leurs intérêts, il est encore plus convaincant d'avoir des recommandations personnalisées sur la façon d'aider en fonction de leurs intérêts de bénévolat. En 2018, Salesforce.org a lancé Philanthropy Cloud, qui applique des technologies d'analyse prédictive et d'apprentissage automatique aux dons et au bénévolat. Les gens s'impliquent régulièrement dans une cause lorsque quelqu'un suggère un programme de bénévolat spécifique à leurs intérêts. Les recommandations personnelles sont importantes, mais avec des recommandations basées sur l'apprentissage automatique, elles peuvent atteindre des millions. Chez Salesforce, 84 % de ses employés se sont portés volontaires dans des activités RSE au moins une fois en 2017 ; tandis que, dans l'année qui s'est écoulée depuis que l'entreprise a lancé les recommandations personnalisées, 78 % de ces employés se sont portés volontaires plus d'une fois. Ainsi, les entreprises anticipent une ère où l'IA peut alimenter des recommandations personnalisées pour connecter les gens et les amener à avoir un impact plus positif. Dans les années à venir, à mesure que les attentes des utilisateurs finaux concernant les capacités d'analyse et de prévision augmentent, les collaborations des solutions de volontariat d'entreprise existantes avec des technologies analytiques avancées vont augmenter, ce qui devrait entraîner une croissance notable du marché des plateformes de volontariat d'entreprise.
Insights basés sur le type de déploiement
En fonction du type de déploiement, le marché des plateformes de volontariat d'entreprise est segmenté en cloud A et sur site. Le segment cloud détenait la plus grande part de marché en 2019.
Aperçus stratégiques
Les acteurs opérant sur le marché des plateformes de volontariat d'entreprise se concentrent principalement sur le développement de produits avancés et efficaces.
- En 2020, Benevity, Inc. a été sélectionnée par 56 nouvelles entreprises au cours du premier semestre 2020 pour alimenter leurs activités RSE. Certaines des sociétés notables incluent Toyota, Nordstrom, Jacobs, COFRA Holding, Agoda et bien d'autres.
- En 2020, Blackbaud, Inc. s'est associé à Chief Executives for Corporate Purpose (CECP). Le partenariat permettra aux clients de Blackbaud, Inc. et aux sociétés affiliées au CECP d'améliorer leurs données de mesure de la responsabilité sociale des entreprises grâce à des rapports et un partage de données rationalisés.
Le marché des plateformes de volontariat d'entreprise a été segmenté comme suit :
Marché des plateformes de bénévolat d'entreprise - par type de déploiement
- On-Premise
- Cloud
Bénévolat d'entreprise Marché des plateformes - par taille d'organisation
- PME
- Grandes entreprises
Marché des plateformes de volontariat d'entreprise - par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- France
- Allemagne
- Italie
- Russie
- Royaume-Uni
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Japon
- Chine
- Australie
- Inde
< li>Corée du Sud - Reste de l'APAC
- Arabie saoudite
- EAU
- Afrique du Sud
- Reste de la MEA
- Brésil
- Argentine
- Reste de SAM
Marché des plateformes de volontariat d'entreprise - Profils d'entreprise
- Benevity, Inc.
- Bright Funds, Inc.
- Maximus Life LLC
- Neighbourly Limited
- Oracle Corporation
- Blackbaud, Inc.
- Goodera
- Galaxy Digital
- Samaritan Technologies
< li>Alaya SA
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The rising focus on adopting advanced technologies to make corporate volunteering easier and more effective and increasing number of successful corporate-NGO partnerships are some of the key driving factors for global corporate volunteering platform market. The implementation of virtual volunteering platform for employee engagement and implementation of emerging technologies with corporate volunteering platform are among other factors anticipated to drive the future growth of corporate volunteering platform market.
Virtual volunteering is another platform that savvy companies are utilizing for expanding their employee philanthropic offerings and CSR endeavors. Virtual volunteering enables volunteers to offer services through smartphones, computers, tablets, or other connected device. Through virtual volunteering, employees can support organizations online that they are already supporting onsite. Other workforces who are unable to help onsite at a nonprofit organizations or school have the option of volunteering online owing to the convenience. Considering time constraints and geographic boundaries, virtual volunteering platform can connect volunteers of numerous skills, backgrounds, and cultures that may not be accessible locally, thereby optimizing an organization’s resources. This volunteering type provides additional support by sharing participant’s information with their communities and companies, building a support network.
The corporate volunteering platformmarket is led by cloud segment with highest share and is expected to dominate in the forecast period. The cloud segment generates the majority of the demand since it is comparatively less expensive and due to strong network infrastructure in developed countries. In addition, the cloud-basedcorporate volunteering platformvendors are highly focused on developing a high-level security patch in order to eliminate the risk of cyber-attack.
The List of Companies - Corporate Volunteering Platform Market
- Alaya SA
- Benevity, Inc.
- Bright Funds Inc.
- Maximus Life LLC
- Neighbourly Limited
- Oracle Corporation
- Blackbaud, Inc.
- Goodera
- Galaxy Digital
- Samaritan Technologies
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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