[Informe de investigación] Se espera que el tamaño del mercado de polvos verdes crezca de 279,32 millones de dólares en 2023 a 477,04 millones de dólares en 2030; se estima que registrará una tasa compuesta anual del 7,9 % entre 2023 y 2030.
Las verduras en polvo son un tipo de suplemento dietético en polvo elaborado a partir de una combinación nutritiva de plantas secas o mezcladas. Algunos ingredientes comunes utilizados en la elaboración de verduras en polvo son el pasto de trigo, la espirulina, las algas marinas, los extractos de té verde, las hierbas y la chlorella. Los consumidores se inclinan mucho por los productos de origen vegetal porque los perciben como más saludables que los convencionales. Además, el aumento de las actividades para la protección de los animales y la mayor conciencia sobre la sostenibilidad ambiental refuerzan la popularidad de los productos veganos. La proliferación global del veganismo entre las personas está influyendo en gran medida en los consumidores a consumir suplementos dietéticos veganos de origen vegetal. Según datos publicados por Veganuary, una organización sin fines de lucro que anima a las personas a volverse veganas durante todo el mes de enero, ~5,8 millones de personas se inscribieron en la "Campaña Veganuary" en 2021.
Las inscripciones para la Campaña Veganuary han aumentado dramáticamente en los últimos años. El suplemento de verduras en polvo está elaborado con ingredientes naturales como hierbas, frutas, verduras y otras fuentes de origen vegetal. Estos suplementos son ricos en vitaminas, antioxidantes, minerales y otros nutrientes esenciales que mejoran la salud general. Por lo tanto, se espera que la creciente inclinación hacia los productos de origen vegetal debido a la creciente popularidad del veganismo traiga nuevas tendencias al mercado de verduras en polvo durante el período de pronóstico.
En 2022, América del Norte tuvo la mayor proporción de el mercado de polvos verdes. Se estima que el mercado de Asia Pacífico registrará la CAGR más alta durante el período previsto. El crecimiento del mercado en América del Norte se atribuye a la creciente conciencia sobre estilos de vida saludables entre los consumidores. Los polvos verdes se derivan de superalimentos ricos en nutrientes secándolos y moliéndolos hasta obtener polvos finos y pueden consumirse como suplementos dietéticos o suplementos para la salud. Al mismo tiempo, las enfermedades digestivas siguen aumentando entre la población norteamericana debido a los estilos de vida agitados. Las enfermedades digestivas representan uno de los problemas de salud más graves de los países de América del Norte en cuanto a angustia y dolor.
Perspectivas estratégicas
Impacto de la pandemia de COVID-19 en el mercado de polvos verdes
El aumento del consumo de alimentos y bebidas funcionales y suplementos dietéticos y la alta demanda de productos ricos en proteínas fueron los factores clave que impulsaron el crecimiento del mercado de verduras en polvo antes del inicio de la pandemia de COVID-19. Sin embargo, los fabricantes enfrentaron desafíos sin precedentes después del brote de 2020. Los fabricantes de verduras en polvo enfrentaron desafíos importantes debido a las limitaciones de la cadena de suministro causadas por los cierres a nivel nacional, las prohibiciones comerciales y las restricciones de viaje. Las interrupciones en la cadena de suministro crearon una escasez de materias primas, lo que afectó la producción y distribución de diversos productos, lo que provocó un aumento de los precios.
Durante la fase inicial de la pandemia de COVID-19, se implementaron restricciones de bloqueo y cierres. de unidades manufactureras provocó un déficit de producción, creando una brecha entre la oferta y la demanda. Estos factores obstaculizaron la rentabilidad de varios fabricantes de verduras en polvo, pequeños y grandes. Además, la gente buscaba cada vez más alternativas naturales y más seguras para mantenerse saludables y fortalecer su sistema inmunológico. La demanda de suplementos dietéticos de origen natural aumentó drásticamente durante los primeros meses de la pandemia. Como la gente se quedó en casa debido a mandatos gubernamentales, se centró en sus rutinas de salud y fitness. La gente empezó a participar en actividades como yoga, ejercicios y zumba para mejorar su salud. Este factor creó grandes oportunidades para los fabricantes de verduras en polvo.
Desglose del mercado de verduras en polvo, por región
Mercado Información
Desarrollos estratégicos de actores clave para favorecer el crecimiento del mercado de polvo verde durante el período de pronóstico
En abril de 2020, Athletic Greens se asoció con OceanX para mejorar su red de distribución. OceanX es una plataforma líder de comercio electrónico y cumplimiento directo al consumidor. La empresa cumplirá y enviará pedidos para la empresa de salud y bienestar Athletic Greens. Se espera que estos desarrollos estratégicos por parte de los actores clave del mercado impulsen el crecimiento del mercado de polvo verde en los próximos años.
Información sobre el tipo de producto
Según el tipo de producto, el mercado de polvo verde se segmenta en verduras fermentadas, fuentes marinas, fuentes herbáceas y otras. El segmento de otros tuvo la mayor participación de mercado en 2022, y se espera que el segmento de verduras fermentadas registre la CAGR más alta durante el período de pronóstico. El crecimiento del mercado para el segmento de verduras fermentadas se atribuye a la creciente demanda de suplementos para el control del peso y suplementos ricos en nutrientes. Las verduras fermentadas son una excelente fuente de nutrientes que ayudan a mejorar la salud digestiva e intestinal. También ayudan a controlar el peso, mantener niveles saludables de azúcar en sangre, aumentar los niveles de energía y mejorar el bienestar psicológico. Estas ventajas de las verduras fermentadas han aumentado su demanda.
Mercado de verduras en polvo, por tipo de producto: 2022 y 2030
Información sobre el canal de distribución
Según el canal de distribución, el mercado de polvos verdes se divide en ventas en línea y ventas fuera de línea. El segmento de ventas fuera de línea tuvo una mayor participación de mercado en 2022 y se espera que el segmento de ventas en línea registre una CAGR más alta durante el período de pronóstico. El comercio minorista en línea es uno de los canales de distribución de más rápido crecimiento debido a la comodidad de las compras y la entrega de productos. Las tiendas minoristas en línea ofrecen una amplia variedad de productos con grandes descuentos. Además, los consumidores pueden comprar cómodamente productos deseables de forma remota. Es probable que los minoristas en línea aumenten sus ventas y ganancias más rápido que las tiendas minoristas, ya que vender en línea ofrece la ventaja de estar abiertos las 24 horas, los 7 días de la semana. Además, el servicio de entrega a domicilio atrae a muchos clientes a comprar a través de plataformas de comercio electrónico. Además, las plataformas de compras ofrecen información descriptiva del producto y reseñas de usuarios, lo que ayuda a los compradores a comparar productos y tomar decisiones de compra acertadas. Durante la pandemia de COVID-19, los canales minoristas en línea ganaron popularidad al ofrecer servicios de entrega a domicilio.
Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc e Iovate Health Sciences International Inc se encuentran entre los principales actores que operan en el mercado de polvos verdes. Estas empresas se centran principalmente en la innovación de productos para ampliar el tamaño de su mercado y seguir las tendencias emergentes.
Report Spotlights
- Tendencias progresivas de la industria en el mercado de polvos verdes para ayudar a las empresas a desarrollar productos eficaces a largo plazo. estrategias a plazo
- Estrategias de crecimiento empresarial adoptadas por los actores del mercado en países desarrollados y en desarrollo
- Análisis cuantitativo del mercado de 2023 a 2030
- Estimación de la demanda global de polvo verde
- Análisis de las cinco fuerzas de Porter para ilustrar la eficacia de los compradores y proveedores en el mercado de polvo verde
- Desarrollos recientes para comprender el escenario competitivo del mercado
- Tendencias y perspectivas del mercado, impulsores de crecimiento y restricciones en el mercado de polvo verde
- Asistencia en el proceso de toma de decisiones destacando las estrategias de mercado que sustentan el interés comercial
- Tamaño del mercado de polvo verde en varios nodos
- Descripción detallada y segmentación del mercado y dinámica de crecimiento de la industria de polvos verdes
- Tamaño del mercado de polvos verdes en varias regiones con oportunidades de crecimiento prometedoras < /ul>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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Frequently Asked Questions
Based on the distribution channel, online sales segment is projected to grow at the fastest CAGR over the forecast period. The growth in the region is attributed by growing convenience of shopping and product delivery. Availability of wide range of product portfolio has further attributed market growth.
Based on product type, grass sources segment mainly has the largest revenue share. The growth of the segment is attributed to rising awareness regarding benefits of grass sourced greens powder, and surging demand for grass-based supplements.
North America accounted for the largest share of the global greens powder market. North America is one of the most significant regions for the greens powder market owing to rising awareness regarding incorporating a healthy lifestyle among consumers and increasing number of chronic diseases.
The major players operating in the global greens powder market are Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc.
The greens powder is considered to be healthy and nutritious. Thus, it has gained importance in recent years. Rising health consciousness among consumers about the side effects of powdered dietary supplements made with artificial chemicals and other artificial ingredients has boosted the demand for greens powder with claims such as non-GMO, herbal, vegan, sugar-free, and gluten-free products. Manufacturers are launching greens powder with several claims which are expected to create new opportunities in the market. Thus, an upsurge in demand for greens powdered dietary supplements with functional claims is expected to provide lucrative opportunities for the greens powder market in the future.
The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.
The List of Companies - Greens Powder Market
- Athletic Greens (USA) Inc
- Garden of Life LLC
- MacroLife Naturals Inc
- Naturo Sciences LLC
- Martin & Pleasance Wholesale Pty Ltd
- New England Greens LLC
- Ceautamed Worldwide LLC
- Sequel Natural LLC
- Nested Naturals Inc
- Iovate Health Sciences International Inc
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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