绿粉市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00011433
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 141
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[研究报告]绿色粉末市场规模预计将从2023年的2.7932亿美元增长到2030年的4.7704亿美元;预计 2023 年至 2030 年间复合年增长率为 7.9%。

蔬菜粉是一种粉状膳食补充剂,由干燥或混合植物的营养组合制成。用于制作绿色粉末的一些常见成分包括小麦草、螺旋藻、海藻、绿茶提取物、草药和小球藻。消费者非常倾向于植物性产品,因为他们认为植物性产品比传统产品更健康。此外,动物保护活动的增加和环境可持续性意识的提高增强了纯素产品的受欢迎程度。全球范围内纯素主义的普及极大地影响了消费者消费植物性纯素膳食补充剂。鼓励人们在整个一月份实行纯素的非营利组织 Veganuary 公布的数据显示,2021 年约有 580 万人报名参加了“纯素一月运动”。

纯素一月报名人数近年来,活动急剧增加。绿色粉末补充剂由天然成分制成,如香草、水果、蔬菜和其他植物来源。这些补充剂富含维生素、抗氧化剂、矿物质和其他改善整体健康的必需营养素。因此,由于素食主义的日益普及,人们对植物性产品的兴趣日益增长,预计将在预测期内为绿色粉末市场带来新趋势。

2022年,北美地区占据最大份额绿色粉末市场。据估计,亚太市场在预测期内的复合年增长率最高。北美市场的增长归因于消费者健康生活方式意识的不断增强。绿色粉末是从营养丰富的超级食品中干燥并研磨成细粉而得,可作为膳食补充剂或保健品食用。与此同时,由于忙碌的生活方式,北美人口的消化系统疾病持续增加。就痛苦而言,消化系统疾病是北美国家最严重的健康问题之一。

战略视角

COVID-19 大流行对绿色粉末市场的影响< /h3>

在 COVID-19 大流行开始之前,功能性食品和饮料以及膳食补充剂的消费增加以及对富含蛋白质的产品的高需求是推动绿色粉末市场增长的关键因素。然而,2020年疫情爆发后,制造商面临着前所未有的挑战,由于全国范围内的封锁、贸易禁令和旅行限制造成的供应链限制,植物粉制造商面临着巨大的挑战。供应链中断造成原材料短缺,影响各种产品的生产和分销,导致价格上涨。

在COVID大流行-19的初始阶段,实施了封锁限制和关闭。制造单位的减少导致生产赤字,造成供需之间的差距。这些因素阻碍了几家小型和大型绿色粉末制造商的盈利能力。此外,人们越来越多地寻找天然且更安全的替代品来保持健康并增强免疫系统。在大流行的头几个月里,对天然膳食补充剂的需求急剧增加。由于政府的要求,人们呆在家里,他们专注于自己的健康和健身习惯。人们开始参加瑜伽、锻炼和尊巴舞等活动来改善健康。这一因素为蔬菜粉制造商创造了巨大的机遇。

按地区划分的蔬菜粉市场细分

市场信息

主要参与者在预测期内有利于绿色粉末市场增长的战略发展

2020 年 4 月,Athletic Greens 与 OceanX 合作改善您的分销网络。 OceanX 是领先的直接面向消费者的电子商务和履行平台。该公司将为健康和保健公司 Athletic Greens 履行并运送订单。主要市场参与者的这些战略发展预计将在未来几年推动绿色粉末市场的增长。

产品类型信息

根据类型按产品划分,绿色粉末市场分为发酵蔬菜、海洋来源、草本来源等。其他细分市场在 2022 年占据最大的市场份额,预计发酵蔬菜细分市场在预测期内的复合年增长率最高。发酵蔬菜市场的增长归因于对体重管理补充剂和营养丰富的补充剂的需求不断增加。发酵蔬菜是极好的营养来源,有助于改善消化和肠道健康。它们还有助于控制体重、维持健康的血糖水平、增加能量水平并改善心理健康。发酵蔬菜的这些优点增加了其需求。

蔬菜粉市场,按产品类型:2022年和2030年

分布渠道信息

根据分销渠道,绿色粉末市场分为线上销售和线下销售。线下销售领域在 2022 年占据了更高的市场份额,在线销售领域预计在预测期内将实现更高的复合年增长率。由于购物和产品交付的便利性,在线零售是增长最快的分销渠道之一。在线零售商店以大幅折扣提供各种产品。此外,消费者可以方便地远程购买想要的产品。在线零售商可能会比零售商店更快地增加销售额和利润,因为在线销售具有 24/7 全天候营业的优势。此外,送货上门服务也吸引了不少顾客通过电商平台购买。此外,购物平台还提供产品描述信息和用户评论,帮助购物者比较产品并做出明智的购买决策。在 COVID-19 大流行期间,在线零售渠道通过提供送货上门服务而受到欢迎。

Athletic Greens (USA) Inc、Garden of Life LLC、MacroLife Naturals Inc、Naturo Sciences LLC、Martin & Inc. Pleasance Wholesale Pty Ltd、New England Greens LLC、Ceautamed Worldwide LLC、Sequel Natural LLC、Nested Naturals Inc 和 Iovate Health Sciences International Inc 是绿色粉末市场的主要参与者。这些企业主要注重产品创新,扩大市场规模并紧跟新兴趋势。

报告聚焦

  • 绿色粉末市场的进步行业趋势,帮助企业有效发展长期产品。术语策略
  • 发达国家和发展中国家市场参与者采取的业务增长策略
  • 2023年至2030年市场的定量分析
  • 全球绿色需求估算粉末
  • 波特五力分析,说明绿色粉末市场中买家和供应商的有效性
  • 了解市场竞争情况的最新发展
  • 市场绿色粉末市场的趋势和前景、增长动力和限制
  • 协助决策过程,突出支持商业利益的市场战略
  • 各个节点的绿色粉末市场规模
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  • 绿色粉末行业的详细描述、市场细分和增长动态
  • 几个具有良好增长机会的地区绿色粉末的市场规模
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

Based on the distribution channel, online sales segment is projected to grow at the fastest CAGR over the forecast period. The growth in the region is attributed by growing convenience of shopping and product delivery. Availability of wide range of product portfolio has further attributed market growth.

Based on the product type, why is the grass sources segment have the largest revenue share?

Based on product type, grass sources segment mainly has the largest revenue share. The growth of the segment is attributed to rising awareness regarding benefits of grass sourced greens powder, and surging demand for grass-based supplements.

What is the largest region of the global greens powder market?

North America accounted for the largest share of the global greens powder market. North America is one of the most significant regions for the greens powder market owing to rising awareness regarding incorporating a healthy lifestyle among consumers and increasing number of chronic diseases.

Can you list some of the major players operating in the global greens powder market?

The major players operating in the global greens powder market are Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc.

What are the opportunities for greens powder in the global market?

The greens powder is considered to be healthy and nutritious. Thus, it has gained importance in recent years. Rising health consciousness among consumers about the side effects of powdered dietary supplements made with artificial chemicals and other artificial ingredients has boosted the demand for greens powder with claims such as non-GMO, herbal, vegan, sugar-free, and gluten-free products. Manufacturers are launching greens powder with several claims which are expected to create new opportunities in the market. Thus, an upsurge in demand for greens powdered dietary supplements with functional claims is expected to provide lucrative opportunities for the greens powder market in the future.

What are the key drivers for the growth of the global greens powder market?

The greens powder delivers the benefits of leafy green vegetables and other ingredients that contain health-boosting vitamins and minerals. Greens powder has a green hue and a grassy taste. It is nearly possible these days, especially for vegans, to achieve the Recommended Dietary Allowance (RDA) guidelines regarding the intake of essential amounts of fruits and vegetables. Consumption of greens powder in the morning or alongside meals can be a great way of accomplishing the required nutrients and antioxidants. The rising aging population and increasing awareness for preventive healthcare drives the demand for health preventive products, including greens powder.

The List of Companies - Greens Powder Market

  1. Athletic Greens (USA) Inc
  2. Garden of Life LLC
  3. MacroLife Naturals Inc
  4. Naturo Sciences LLC
  5. Martin & Pleasance Wholesale Pty Ltd
  6. New England Greens LLC
  7. Ceautamed Worldwide LLC
  8. Sequel Natural LLC
  9. Nested Naturals Inc
  10. Iovate Health Sciences International Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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