Perspectiva del analista:
El informe incluye perspectivas de crecimiento a la luz de las tendencias actuales del mercado de pantallas interactivas y los factores impulsores que influyen en el crecimiento del mercado. . Se espera que el aumento de las aplicaciones de la pantalla interactiva contribuya al creciente tamaño del mercado de pantallas interactivas. Es probable que la creciente inversión en tecnologías de inteligencia artificial y la expansión de las industrias educativa, BFSI y minorista impulsen el mercado de pantallas interactivas durante el período de pronóstico. Además, se prevé que la creciente adopción de tecnologías avanzadas como la inteligencia artificial y productos de próxima generación beneficie el crecimiento del mercado de pantallas interactivas.
Resumen del informe del mercado de pantallas interactivas:
Una pantalla interactiva, también conocida como pantalla táctil interactiva, es un gran dispositivo montado en la pared con una entrada de pantalla táctil digital que permite a los usuarios generar presentaciones visuales y manipular datos en pantalla. Una pantalla interactiva es una tableta grande que ofrece oportunidades dinámicas tanto a estudiantes como a profesores al brindarles un acceso familiar a la instrucción. Estos dispositivos se utilizan con mayor frecuencia en aulas, salas de reuniones y otros entornos colaborativos al mejorar la participación y facilitar el aprendizaje interactivo y la colaboración entre los usuarios. La creciente digitalización y la expansión de numerosas industrias, como la educación, el comercio minorista y electrónico, BFSI y el entretenimiento, están impulsando el crecimiento del mercado de pantallas interactivas.
Perspectivas estratégicas
Impulsor del mercado de pantallas interactivas:
La creciente implementación de pantallas interactivas en diversas industrias impulsa el mercado global de pantallas interactivas
La pantalla interactiva desempeña un papel importante en la comprensión de las necesidades, deseos, gustos y aversiones del consumidor. Estas máquinas ayudan a las empresas a obtener información valiosa y comprender el comportamiento de compra de sus clientes. Los principales actores del mercado están comprometidos en el desarrollo de productos innovadores o en la adición de funciones a las carteras existentes, como la optimización del color y los asistentes de voz. Estas características adicionales ayudan a las empresas a atraer nuevos clientes en todo el mundo y están impulsando el mercado. Además, la creciente demanda y la adopción de pantallas interactivas entre diversas industrias, como la educación, el comercio minorista, BFSI, la atención médica y el transporte, están impulsando el mercado. Por ejemplo, en enero de 2023, el aeropuerto de Queenstown mejoró su terminal instalando un autoservicio de uso común (CUSS) para mejorar la experiencia de los pasajeros en el aeropuerto. CUSS es un quiosco compartido que ayuda al aeropuerto con un proceso de facturación sencillo y minimiza las colas. La creciente digitalización y la creciente demanda de plataformas de aprendizaje digital entre los consumidores también han impulsado la adopción de pantallas interactivas en la industria educativa. Estos tableros permiten a los alumnos visualizar y comprender fácilmente los conceptos. Además, la pandemia provocó un cambio significativo en la industria educativa, provocando un aumento de las plataformas digitales de aprendizaje y el uso de tableros de anuncios, favoreciendo positivamente al mercado. La evolución de la tecnología de pizarra SMART en la industria educativa ayuda aún más a los estudiantes a tener un buen desempeño y mejorar su aprendizaje, lo que se prevé impulsará el mercado general en un futuro próximo.
Segmentación y alcance del informe:
El "Análisis de mercado de pantallas interactivas" se ha realizado considerando los siguientes segmentos: producto, tamaño de panel, tipo de panel y vertical de la industria. Según el producto, el mercado se segmenta en quioscos interactivos, pizarras interactivas, mesas interactivas, videowalls interactivos y monitores interactivos. En términos de tamaño de panel, el mercado de pantallas interactivas se clasifica en 17-32 pulgadas, 32-65 pulgadas y más de 65 pulgadas. Según el tipo de panel, el mercado se divide en plano, flexible y transparente. Según la vertical de la industria, el mercado se divide en comercio minorista y hotelería, atención médica, BFSI, educación, entretenimiento y otros. Por regiones, el mercado de pantallas interactivas está segmentado en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y África (MEA) y América del Sur (SAM).
Análisis segmentario:
< Según el producto, el mercado de pantallas interactivas se segmenta en quioscos interactivos, pizarras interactivas, mesas interactivas, videowalls interactivos y monitores interactivos. Se prevé que el segmento de quioscos interactivos tendrá una importante cuota de mercado de pantallas interactivas para 2030. Creciente digitalización y creciente despliegue de pantallas en centros comerciales, tiendas minoristas, hoteles y escuelas. Un quiosco interactivo es un dispositivo electrónico autónomo con una pantalla táctil integrada u otro método de entrada que permite la interacción del usuario. Estos quioscos se pueden utilizar para diversos fines, como vender productos, proporcionar información, procesar transacciones o realizar encuestas. El crecimiento del segmento de quioscos interactivos se atribuye a la creciente demanda de autoservicios recíprocos en numerosas industrias, incluidas el comercio minorista, BFSI, transporte, educación y atención médica. Varios quioscos interactivos, como máquinas expendedoras inteligentes, cajeros automáticos (ATM) y otras soluciones de autoservicio táctiles, ayudan a las empresas a brindar un buen servicio al consumidor. Por lo tanto, todos estos factores están influyendo positivamente en el mercado del segmento de quioscos interactivos.
Análisis regional:
En términos de geografía, Asia Pacífico dominó la cuota de mercado de pantallas interactivas, debido a la presencia de actores clave del mercado como Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation y BOE Technology Group Co Ltd. Estos actores se dedican al desarrollo de productos avanzados para diferentes industrias. Por ejemplo, en mayo de 2023, LG Electronics Inc. lanzó la solución LG CreateBoard Interactive Whiteboard, que es ideal para aulas digitales. La pizarra interactiva CreateBoard está integrada con 40 puntos multitáctiles que ofrecen al usuario una experiencia de dibujo y escritura interactiva y fluida. Además, la creciente inversión en el sector educativo y los constantes avances tecnológicos están impulsando el mercado de pantallas interactivas, particularmente en los países tecnológicamente más avanzados del mundo, como China, Japón y Corea del Sur.
Análisis de jugadores clave:
Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation y SMART Technologies ULC se encuentran entre los actores clave perfilados en el informe de mercado de pantallas interactivas. El pronóstico del mercado de pantallas interactivas puede ayudar a las partes interesadas a planificar sus estrategias de crecimiento.
Desarrollos recientes:
Los actores del mercado de pantallas interactivas adoptan en gran medida estrategias inorgánicas y orgánicas. A continuación se enumeran algunos desarrollos clave recientes del mercado:
En septiembre de 2023, Elo Touch Solutions presentó la pantalla de marco abierto 2799L, que fue especialmente diseñada para el comercio minorista y sectores relacionados. La pantalla de marco abierto 2799L es una solución personalizada muy duradera con una pantalla de 27 pulgadas, lo que la hace adecuada para uso en exteriores. En mayo de 2023, Samsung Electronics USA presentó Tizen en la Asociación Nacional de Restaurantes (NRA) 2023. Tizen es un nuevo quiosco interactivo tecnología que brinda mayor flexibilidad al ofrecer una experiencia gastronómica más conveniente a los consumidores. En mayo de 2023, Sharp Electronics Corp presentó una pantalla Multisync M751 fabricada específicamente para conferencias de alta gama. Es una pantalla profesional con funciones avanzadas que ayudan al usuario a lograr una presentación corporativa clara y brillante. La pantalla Multisync M751 también es adecuada para aplicaciones a gran escala, incluidos comercio minorista, restaurantes y otros sectores comerciales. En marzo de 2023, Sharp Electronics Corp colaboró con E Ink Holdings Inc. para desarrollar y comercializar carteles de papel electrónico. Sharp Electronics Corp utiliza la tecnología de E Ink Holdings Inc. para fabricar señalización digital.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The estimated global market size for the interactive display market in 2022 is expected to be around US$ 11.31 billion
Increasing deployment of interactive display across various industries, growing digitalization, and the expansion of the BFSI and e-commerce industries are driving the interactive display market.
Rising demand for touch-based devices are anticipated to play a significant role in the interactive display market in the coming years.
Microsoft Corp, Amazon Web Services Inc, Alphabet Inc, Oracle Corp, International Business Machines Corp, Salesforce Inc, SAP SE, Hewlett Packard Enterprise Development LP, SAS Institute Inc, and Snowflake Inc are the key market players expected to hold a major market share of interactive display market in 2022
Asia Pacific is expected to register highest CAGR in the interactive display market during the forecast period (2022-2030)
China, US, and India are expected to register high growth rate during the forecast period
The US is expected to hold a major market share of interactive display market in 2022
Interactive kiosks segment is expected to hold a major market share of interactive display market in 2022
The global market size of interactive display market by 2030 will be around US$ 18.52 billion
The interactive display market is expected to register an incremental growth value of US$ 7.2 billion during the forecast period
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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