Marché de l’affichage interactif – Tendances et analyse de la croissance | Année de prévision 2030

  • Report Code : TIPTE100000263
  • Category : Electronics and Semiconductor
  • Status : Data Released
  • No. of Pages : 150
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[Rapport de recherche] Le marché de l'affichage interactif était évalué à 11,31 milliards de dollars américains en 2022 et devrait atteindre 18,52 milliards de dollars américains d'ici 2030 ; on estime qu'il enregistrera un TCAC de 6,4 % de 2022 à 2030.

Point de vue de l'analyste :

Le rapport inclut des perspectives de croissance à la lumière des tendances actuelles du marché de l'affichage interactif et des facteurs déterminants qui influencent la croissance du marché. . Les applications croissantes de l’affichage interactif devraient contribuer à la taille croissante du marché de l’affichage interactif. Les investissements croissants dans les technologies d’IA et l’expansion des secteurs de l’éducation, du BFSI et de la vente au détail devraient propulser le marché de l’affichage interactif au cours de la période de prévision. De plus, l'adoption croissante de technologies avancées telles que l'IA et les produits de nouvelle génération devrait profiter à la croissance du marché de l'affichage interactif.

Aperçu du rapport sur le marché de l'affichage interactif :

Un écran interactif, également connu sous le nom de en tant qu'écran tactile interactif, est un grand appareil mural doté d'une entrée d'écran tactile numérique qui permet aux utilisateurs de générer des présentations visuelles et de manipuler les données à l'écran. Un écran interactif est une grande tablette qui offre des opportunités dynamiques aux étudiants et aux enseignants en fournissant un accès familier à l'enseignement. Ces appareils sont le plus souvent utilisés dans les salles de classe, les salles de réunion et autres environnements collaboratifs, car ils améliorent l'engagement et facilitent l'apprentissage interactif et la collaboration entre les utilisateurs. La numérisation croissante et l'expansion de nombreux secteurs tels que l'éducation, la vente au détail et le commerce électronique, le BFSI et le divertissement stimulent la croissance du marché de l'affichage interactif.

Aperçus stratégiques

Facteur du marché de l'affichage interactif :
En fonction du produit, le marché de l'affichage interactif est segmenté en kiosques interactifs, tableaux blancs interactifs, tables interactives, murs vidéo interactifs et moniteurs interactifs. Le segment des kiosques interactifs devrait détenir une part de marché importante de l’affichage interactif d’ici 2030. Numérisation croissante et déploiement croissant d’écrans d’affichage dans les centres commerciaux, les magasins de détail, les hôtels et les écoles. Un kiosque interactif est un appareil électronique autonome doté d'un écran tactile intégré ou d'une autre méthode de saisie permettant l'interaction de l'utilisateur. Ces kiosques peuvent être utilisés à diverses fins, telles que vendre des produits, fournir des informations, traiter des transactions ou mener des enquêtes. La croissance du segment des kiosques interactifs est attribuée à la demande croissante de libre-services réciproques dans de nombreux secteurs, notamment la vente au détail, le BFSI, les transports, l'éducation et la santé. Plusieurs kiosques interactifs, tels que des distributeurs automatiques intelligents, des guichets automatiques bancaires (DAB) et d'autres solutions de libre-service tactiles, aident les entreprises à fournir un bon service aux consommateurs. Ainsi, tous ces facteurs influencent positivement le marché du segment des kiosques interactifs.

Analyse régionale :

En termes de géographie, l'Asie-Pacifique a dominé la part de marché de l'affichage interactif, en raison de la présence de des acteurs clés du marché tels que Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation et BOE Technology Group Co Ltd. Ces acteurs sont engagés dans le développement de produits avancés pour différentes industries. Par exemple, en mai 2023, LG Electronics Inc. a lancé la solution LG CreateBoard Interactive Whiteboard, idéale pour les salles de classe numériques. CreateBoard Interactive Whiteboard est intégré à 40 points multi-touch qui offrent à l'utilisateur une expérience de dessin et d'écriture interactive et fluide. De plus, les investissements croissants dans le secteur de l'éducation et les progrès technologiques constants stimulent le marché de l'affichage interactif, en particulier dans les pays technologiquement les plus avancés du monde, comme la Chine, le Japon et la Corée du Sud.

Analyse des acteurs clés :

Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc, BOE Technology Group Co Ltd, ViewSonic Corporation, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation et SMART Technologies ULC, sont parmi les principaux acteurs présentés dans le rapport sur le marché de l’affichage interactif. Les prévisions du marché de l'affichage interactif peuvent aider les parties prenantes à planifier leurs stratégies de croissance.

Développements récents :

Les acteurs du marché de l'affichage interactif adoptent fortement des stratégies inorganiques et organiques. Quelques développements clés récents du marché sont répertoriés ci-dessous :

En septembre 2023, Elo Touch Solutions a présenté l'écran à cadre ouvert 2799L, spécialement conçu pour la vente au détail et les secteurs connexes. L'écran à cadre ouvert 2799L est une solution personnalisée très durable avec un écran de 27 pouces, ce qui le rend adapté à une utilisation en extérieur. En mai 2023, Samsung Electronics USA a présenté Tizen à la National Restaurant Association (NRA) 2023. Tizen est un nouveau kiosque interactif. technologie qui offre une plus grande flexibilité en offrant une expérience culinaire plus pratique aux consommateurs. En mai 2023, Sharp Electronics Corp a présenté un écran Multisync M751 spécialement conçu pour les conférences haut de gamme. Il s'agit d'un écran professionnel doté de fonctionnalités avancées qui aident l'utilisateur à obtenir une présentation d'entreprise claire et lumineuse. L'écran Multisync M751 convient également aux applications à grande échelle, notamment la vente au détail, les restaurants et d'autres secteurs commerciaux. En mars 2023, Sharp Electronics Corp a collaboré avec E Ink Holdings Inc. pour développer et commercialiser des affiches ePaper. Sharp Electronics Corp utilise la technologie d'E Ink Holdings Inc. pour fabriquer de l'affichage numérique.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

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to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

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to country scope.

Frequently Asked Questions


What is the estimated global market size for the interactive display market in 2022?

The estimated global market size for the interactive display market in 2022 is expected to be around US$ 11.31 billion

What are the driving factors impacting the interactive display market?

Increasing deployment of interactive display across various industries, growing digitalization, and the expansion of the BFSI and e-commerce industries are driving the interactive display market.

What is the future trend in the interactive display market?

Rising demand for touch-based devices are anticipated to play a significant role in the interactive display market in the coming years.

Which are the key players holding the major market share of interactive display market?

Microsoft Corp, Amazon Web Services Inc, Alphabet Inc, Oracle Corp, International Business Machines Corp, Salesforce Inc, SAP SE, Hewlett Packard Enterprise Development LP, SAS Institute Inc, and Snowflake Inc are the key market players expected to hold a major market share of interactive display market in 2022

Which is the fastest growing regional market?

Asia Pacific is expected to register highest CAGR in the interactive display market during the forecast period (2022-2030)

Which countries are registering a high growth rate during the forecast period?

China, US, and India are expected to register high growth rate during the forecast period

Which country is holding the major market share of interactive display?

The US is expected to hold a major market share of interactive display market in 2022

Which is the leading application segment in the interactive display market?

Interactive kiosks segment is expected to hold a major market share of interactive display market in 2022

What will be the global market size of interactive display market by 2030?

The global market size of interactive display market by 2030 will be around US$ 18.52 billion

What is the incremental growth of the interactive display market during the forecast period?

The interactive display market is expected to register an incremental growth value of US$ 7.2 billion during the forecast period

The List of Companies - Interactive Display Market

  1. Samsung Electronics Co Ltd
  2. Promethean Limited
  3. LG Electronics Inc
  4. BOE Technology Group Co Ltd
  5. ViewSonic Corporation
  6. Panasonic Holdings Corp
  7. Sharp Electronics Corp
  8. Hitachi Ltd
  9. BenQ Corporation
  10. SMART Technologies ULC
  11.  

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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