[Informe de investigación] El mercado de impresoras de etiquetas se valoró en 4.715,4 millones de dólares en 2019 y se espera que crezca a una tasa compuesta anual del 6,3% durante el período previsto 2020-2027 y alcance los 7.494,4 millones de dólares en 2027.< /h3>
Los fabricantes farmacéuticos y los desarrolladores de dispositivos médicos operan en un sector crítico, ya que no hay margen de error. Estas empresas deben cumplir con diversas regulaciones de serialización establecidas por los gobiernos y autoridades del sector de la salud. En los últimos años, las industrias farmacéutica y de dispositivos médicos han experimentado un aumento significativo de productos falsificados y números de serie duplicados, lo que ha causado graves daños a los fabricantes. negocios. Debido a este problema, los fabricantes de estas industrias están haciendo mucho hincapié en adquirir una impresión avanzada de etiquetas para demostrar la autenticación del producto. Por lo tanto, la creciente demanda de impresoras de etiquetas por parte de empresas farmacéuticas y de dispositivos médicos impulsa el crecimiento del mercado de impresoras de etiquetas en todo el mundo.
En la actualidad, Toshiba Tec Corporation, Honeywell International Inc., Zebra Technologies Corp., Sato Holdings Corporation y Seiko Epson Corporation se encuentran entre los principales fabricantes de impresoras de etiquetas. Al fabricar impresoras e integrarlas con tecnologías RFID o de códigos de barras, los fabricantes de impresoras de etiquetas venden estos productos a varios usuarios finales, como fabricantes de productos de bienes de consumo, fabricantes de productos sanitarios, proveedores de servicios logísticos y tiendas minoristas. El creciente número de estos usuarios finales genera una creciente demanda de impresoras, lo que presiona a los fabricantes de impresoras para que mejoren sus respectivas líneas de producción y entreguen la cantidad demandada año tras año. Es probable que este aumento de la demanda impulse el crecimiento del mercado de impresoras de etiquetas. Por el contrario, una vida útil más larga y un mayor costo de mantenimiento de las impresoras de etiquetas pueden obstaculizar el desarrollo del mercado de impresoras de etiquetas.
Impacto de la pandemia de COVID-19 en el mercado de impresoras de etiquetas< /p>
El brote de COVID-19, que comenzó en Wuhan (China) en diciembre de 2019, se ha extendido a un ritmo rápido por todo el mundo. El número cada vez mayor de pacientes infectados está obstaculizando el crecimiento de diversas industrias en todo el mundo. Estados Unidos, India, Brasil, Rusia, Sudáfrica, México y España se encuentran entre los países más afectados en términos de casos confirmados y muertes reportadas. Según las últimas cifras de Worldometer, los pacientes confirmados con COVID-19 son los más afectados. El recuento es de 28.029.549 y el recuento de muertes es de 908.046 a nivel mundial. Estados Unidos es un mercado importante para los impresores de etiquetas, especialmente en los sectores de fabricación, venta minorista y transporte y distribución. sectores logísticos. Sin embargo, el aumento del número de muertes relacionadas con la COVID-19 en el país ha afectado al sector manufacturero y minorista. Además, los cierres de fábricas y negocios en EE. UU., Canadá y México afectan la adopción de impresoras de etiquetas. Además, con la imposición de bloqueos en países de América del Norte, Europa, APAC, MEA y SAM, varios sectores están presenciando una experiencia devastadora. Como resultado, las empresas están recortando sus gastos en TI, lo que podría afectar la demanda de impresores de etiquetas. Por lo tanto, se espera que COVID-19 tenga un impacto negativo a corto plazo en el mercado de impresoras de etiquetas.
regiones lucrativas para el mercado de impresoras de etiquetas
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Perspectivas del mercado
Creciente conciencia en los países en desarrollo
La demanda de impresoras de etiquetas crece constantemente entre varias industrias. países en desarrollo. Los países emergentes de APAC, SAM y MEA están experimentando un aumento en el número de fabricantes en diversas industrias, incluidos bienes de consumo, productos farmacéuticos, componentes automotrices y electrónica. Los fabricantes de estas industrias autentican sus productos etiquetándolos mediante códigos de barras u otras tecnologías. La mayoría de los fabricantes de los países en desarrollo utilizan impresoras de etiquetas tradicionales o convencionales. Sin embargo, la creciente conciencia sobre los beneficios de las impresoras de etiquetas digitales aumenta la tasa de adopción de estas impresoras, lo que, a su vez, impulsa el crecimiento del mercado de impresoras de etiquetas, y se prevé que la tendencia se impulse en los próximos años.
Perspectivas del mercado basadas en tipos
En términos de tipo, el segmento industrial capturó una mayor participación del mercado mundial de impresoras de etiquetas en 2019. El creciente número de falsificaciones productos en diversas industrias, como bienes de consumo, farmacéutica, dispositivos médicos, componentes automotrices y electrónica, obliga a los actores de la industria a optar por impresoras de etiquetas integradas con tecnología de impresión de etiquetas RFID o códigos de barras. Este es un factor impulsor crucial para el crecimiento del mercado de impresoras de etiquetas industriales.
Mercado global de impresoras de etiquetas, por tipo: 2019Información del mercado basada en la industria para el usuario final
Según la industria del usuario final, el mercado de impresoras de etiquetas se segmenta aún más en fabricación, venta minorista, transporte y distribución. logística, salud, bienes de consumo, entretenimiento y otros. El segmento de fabricación capturó la mayor participación en el mercado mundial de impresoras de etiquetas en 2019. Los fabricantes, en todas las industrias mencionadas anteriormente, enfrentan constantemente desafíos relacionados con el número cada vez mayor de productos falsificados. Este problema afecta negativamente a la imagen de marca, las cifras de ventas y la base de clientes de los fabricantes. Para demostrar la autenticidad de los productos, los actores del mercado de las industrias antes mencionadas están haciendo cada vez más hincapié en la adopción de impresoras de etiquetas para imprimir etiquetas de autenticidad. Este factor refuerza el crecimiento del mercado de impresoras de etiquetas a través del segmento de fabricación.
Información estratégica
En el mercado de impresoras de etiquetas, las empresas comúnmente llevar a cabo la estrategia de desarrollo de productos para expandir su presencia en todo el mundo satisfaciendo la creciente demanda de sus ofertas. Se observa que esta estrategia se implementa principalmente en los mercados de América del Norte y APAC. A continuación se enumeran algunos desarrollos recientes de productos en el mercado de impresoras de etiquetas:
- 2020:SATO ganó el premio Red Dot por su impresora de etiquetas de escritorio inteligente CT4-LX. El Red Dot Design Award es un prestigioso concurso internacional de diseño de productos, diseño de comunicación y conceptos de diseño con sede en Alemania. El CT4-LX facilita una conectividad perfecta con tecnologías en la nube diseñadas específicamente para operaciones de etiquetado.
- 2019:Epson America, Inc. y TEKLYNX International se asociaron para desarrollar controladores de impresora nativos para las nuevas impresoras de etiquetas en color bajo demanda ColorWorks C6000-Series.
Segmentación del mercado
Mercado de impresoras de etiquetas: ndash; Por tipo
- Industrial
- Escritorio
- Móvil
Etiqueta Mercado de impresoras: Por Tecnología
- Transferencia Térmica
- Térmica Directa
- No Térmica
Mercado de impresoras de etiquetas: Por industria de usuario final
- Fabricación
- Venta al por menor
- Transporte y transporte Logística
- Salud
- FMCG
- Entretenimiento
- Otros
Mercado de impresoras de etiquetas por región
- América del Norte
- Estados Unidos
- Canadá
- México
- Europa
- Francia
- Alemania
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- Asia Pacífico (APAC)
- China
- India
- Corea del Sur
- Japón
- Australia
- Resto de APAC
- Oriente Medio y África (MEA)
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Resto de SAM
Perfiles de empresas
- Toshiba Tec Corporation
- Honeywell International Inc.
- Postek Electronics Co., Ltd.
- Código de barras Wasp Tecnologías
- VIPColor Technologies Pte Ltd.
- GoDEX International Co., Ltd.
- Zebra Technologies Corp.
- TSC Auto ID Technology Co ., Ltd
- Sato Holdings Corporation
- Seiko Epson Corporation
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The fast moving consumer goods (FMCG) industry is expanding at an exponential rate pertaining to the continuous emergence of new players and increase in customer base of long-established players. Developed as well as developing countries are experiencing a significant surge in demand for FMCG products. This is showcasing growth in the number of the small and medium enterprise (SME) FMCG market players.
The transportation and logistics industry players also procure higher volumes of industrial label printers. The asset tracking, inventory management, cross-docking, and shipping and receiving procedures require high-end security and serial labels. Pertaining to this, the demand for label printers is soaring among the transportation and logistics sectors, thereby propelling the industrial label printer market.
The APAC region led the label software market in 2019. The manufacturing sectors in APAC countries are continually rising, pertaining to an increase in demand for various commodities from the customers. The region has become a manufacturing hub with the presence of diverse manufacturing industries. China, India, South Korea, Japan, and Australia are considered as the key countries in the label printer market. The retail, medical, transportation & logistics, and other industries are procuring label printers to generate labels for their products and solutions. China leads these industries. The demand for Chinese products has been rising over the years. The country is continuously witnessing a rise in counterfeit products, attributed to the constant increase in demand for products across industries. This has propelled the demand for label printers among the OEMs. The counterfeit drug and medicine market is an extremely lucrative market across ASEAN countries.
The List of Companies - Label Printer Market
- Toshiba Tec Corporation
- Honeywell International Inc.
- Postek Electronics Co., Ltd.
- Wasp Barcode Technologies
- VIPColor Technologies Pte Ltd.
- GoDEX International Co., Ltd.
- Zebra Technologies Corp.
- TSC Auto ID Technology Co., Ltd
- Sato Holdings Corporation
- Seiko Epson Corporation
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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