El tamaño del mercado de pisos LVT se valoró en 22,22 mil millones de dólares en 2023 y se espera que alcance los 43,95 mil millones de dólares en 2031; se estima que registrará una tasa compuesta anual del 8,9 % entre 2023 y 2031.
Perspectivas del mercado y visión del analista:< /strong>
Las losetas de vinilo de lujo ofrecen una alternativa rentable a los materiales tradicionales como la madera dura o la piedra, brindando una apariencia y sensación de lujo a un precio asequible. Además, los avances tecnológicos en el proceso de fabricación han permitido texturas y patrones más realistas, mejorando el atractivo visual de los pisos LVT. Además, las propiedades del LVT, como durabilidad, resistencia al agua y facilidad de mantenimiento, lo convierten en una opción atractiva tanto para aplicaciones residenciales como comerciales. Por lo tanto, todos estos factores están impulsando el crecimiento del mercado de pisos LVT.
Impulsores de crecimiento y desafíos:
La asequibilidad de los pisos LVT en comparación con materiales naturales como madera dura, piedra o baldosas de cerámica los convierte en una opción atractiva para consumidores y empresas, especialmente para aquellos que operan con restricciones presupuestarias ajustadas. Los LVT ofrecen un precio de compra inicial más bajo y ofrecen valor a largo plazo gracias a su durabilidad y bajos requisitos de mantenimiento. La facilidad de instalación mejora aún más su rentabilidad, ya que los métodos sencillos de instalación adhesiva o de hacer clic y bloquear reducen los costos de mano de obra y los plazos de construcción. Esto es particularmente ventajoso para proyectos a gran escala donde minimizar los gastos de mano de obra es fundamental para mantenerse dentro del presupuesto. Además, la durabilidad a largo plazo de los suelos LVT contribuye a su rentabilidad al minimizar los gastos de sustitución y reparación con el tiempo. Su resistencia a rayones, manchas y desgaste garantiza que mantenga su apariencia y funcionalidad incluso en áreas de mucho tráfico, lo que reduce la necesidad de reparaciones o reemplazos frecuentes. Los bajos requisitos de mantenimiento de los pisos LVT, ya que requieren una limpieza y un mantenimiento mínimos en comparación con otros materiales para pisos, generan aún más ahorros de costos para propietarios de viviendas y empresas.
Las opciones de personalización disponibles con Los pisos LVT también permiten a los consumidores lograr el diseño estético deseado sin incurrir en altos costos asociados con la personalización de materiales naturales. Además, los avances en la tecnología LVT han llevado al desarrollo de variantes aislantes y energéticamente eficientes, lo que mejora su rentabilidad al ayudar a regular la temperatura interior y reducir las facturas de energía. Por lo tanto, todos estos factores están impulsando el crecimiento del mercado de pisos LVT.
La creciente conciencia de Las cuestiones ambientales han alentado a los consumidores a priorizar opciones ecológicas, lo que se prevé que afecte sus decisiones de compra. La percepción negativa de los productos a base de vinilo, derivada de su asociación con recursos no renovables y posibles inconvenientes ambientales, disuade a los consumidores conscientes del medio ambiente de elegir pisos LVT. Además, las estrictas regulaciones ambientales destinadas a reducir la contaminación y promover la sostenibilidad aumentan los costos de producción y las cargas de cumplimiento para los fabricantes de LVT, lo que afecta la competitividad de los precios. La eliminación de materiales a base de vinilo aumenta aún más las preocupaciones ambientales, ya que la gestión del final de su vida útil de los productos a base de vinilo plantea dudas sobre los residuos y la contaminación de los vertederos. Además, el panorama competitivo está influenciado por la disponibilidad de opciones de pisos alternativas, que se perciben como más respetuosas con el medio ambiente, lo que intensifica la competencia y desafía el posicionamiento en el mercado de los pisos LVT. Por lo tanto, se prevé que todos estos factores limiten el crecimiento del mercado de pisos LVT.
Estratégico Insights
Segmentación y alcance del informe:
El "Análisis del mercado global de pisos LVT hasta 2031" es un estudio especializado y en profundidad con un enfoque importante en las tendencias del mercado y las oportunidades de crecimiento en todo el mundo. El informe tiene como objetivo proporcionar una descripción general del mercado con una segmentación detallada del mercado en términos de tipo y usuario final. El mercado ha sido testigo de un alto crecimiento en el pasado reciente y se espera que continúe esta tendencia durante el período previsto. El informe proporciona estadísticas clave sobre el consumo de pisos de losetas de vinilo de lujo (LVT) a nivel mundial. Además, el informe del mercado global de pisos LVT proporciona una evaluación cualitativa de varios factores que afectan el desempeño del mercado a nivel mundial. El informe también incluye un análisis exhaustivo de los principales actores del mercado y sus desarrollos estratégicos clave. También se incluyen varios análisis sobre la dinámica del mercado para ayudar a identificar los factores impulsores clave, las tendencias del mercado de pisos LVT y las oportunidades lucrativas que, a su vez, ayudarían a identificar las principales fuentes de ingresos.
El pronóstico del mercado de pisos LVT se estima sobre la base de varios hallazgos de investigación primaria y secundaria, como publicaciones clave de la empresa, datos de asociaciones y bases de datos. Además, el análisis del ecosistema y el análisis de las cinco fuerzas de Porter brindan una visión de 360 grados del mercado, lo que ayuda a comprender toda la cadena de suministro y diversos factores que afectan el desempeño del mercado.
< strong>Análisis segmentario:
Por tipo, el mercado se segmenta en rígido y flexible. En términos de usuario final, el mercado se segmenta en residencial, comercial e institucional. El segmento comercial ocupó una parte importante de la cuota de mercado de pisos LVT en 2023. Los pisos de baldosas de vinilo de lujo se utilizan en espacios comerciales como oficinas, hoteles y centros comerciales. Estos suelos están hechos de productos de ingeniería en lugar de materiales naturales para obtener una mayor durabilidad. Las tiendas minoristas han adoptado los pisos de baldosas de vinilo de lujo debido a su atractivo estético y su bajo mantenimiento. Las opciones de diseño en pisos de baldosas de vinilo de lujo permiten a los minoristas crear una atmósfera única que se alinee con su marca.
Por el contrario, la durabilidad garantiza que el piso pueda soportar un alto tránsito peatonal. El suelo de los espacios de oficinas requiere una apariencia sofisticada, que incluya estética, funcionalidad y durabilidad, que la instalación de suelos de baldosas vinílicas de lujo puede cumplir. La disponibilidad de pisos de losetas de vinilo de lujo en varios estilos, desde madera dura tradicional hasta piedra, ofrece soluciones duraderas con resistencia al desgaste. Además, los hoteles, restaurantes y otras empresas hoteleras eligen pisos de baldosas de vinilo de lujo en el vestíbulo, las habitaciones y las áreas de comedor debido a su apariencia elegante y su capacidad para soportar un uso constante. Por lo tanto, todos estos factores están impulsando el mercado de pisos LVT para el segmento comercial.
Análisis regional:
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
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to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
A few players operating in the global LVT flooring market include Wedge Industries Ltd, Mohawk Industries Inc, Tarkett, Shaw Industries Group Inc, Interface Inc, AHF LLC, Gerflor SAS, Congoleum, Mannington Mills Inc, and Forbo Holding AG.
In 2023, Asia Pacific held the largest share of the global LVT flooring market. The rising urbanization rates have surged construction activities, particularly in the commercial and residential sectors. This, in turn, has accelerated the demand for modern and stylish flooring solutions. Moreover, rising disposable income levels across Asia Pacific have empowered consumers to invest more in enhancing their living spaces. As a result, there has been a growing preference for premium and aesthetically pleasing flooring options such as LVT. All these factors led to the dominance of the Asia Pacific region in 2023.
The mineral oil segment held the largest share in the global LVT flooring market in 2023. Rigid luxury vinyl tile (LVT) flooring is made from a rigid core layer of composite material, such as stone polymer or wood polymer, sandwiched between two vinyl layers. Rigid luxury vinyl tiles, also known as floating or interlocking LVT, are designed to be installed without adhesive. The rigid core layer provides additional strength and stability to luxury vinyl tiles, making them suitable for high-traffic areas and busy homes. Rigid LVT can be installed over various subfloors, including concrete, ceramic tile, and even existing vinyl flooring, making it a preferable option for renovations and remodels. Several rigid core luxury vinyl tiles have a built-in underlayment that offers additional cushioning, making the flooring more comfortable to walk on and reducing the impact of foot traffic. These factors led to the dominance of the rigid segment in 2023.
The residential segment held the largest share of the global LVT flooring market in 2023. Luxury vinyl tiles are an ideal choice for areas such as the living room, dining room, and bedrooms. The comfortable underfoot and easy-to-clean characteristics of luxury vinyl tiles make it a perfect fit for household spaces. Luxury vinyl tile flooring is also best suited for basement spaces to withstand moisture and temperature fluctuations. It acts as an efficient alternative to traditional concrete floors in providing a warmer and more comfortable environment in households. All these factors led to the dominance of residential segment in 2023.
The commercial segment is expected to register the highest CAGR in the LVT flooring market from 2023 to 2031. Luxury vinyl tile flooring is used in commercial spaces such as offices, hotels, and shopping malls. These floorings are made of engineered products rather than natural materials to obtain more durability. Retail stores have embraced luxury vinyl tile flooring due to its aesthetic appeal and low maintenance. Design options in luxury vinyl tile flooring allow retailers to create a unique atmosphere that aligns with their brand. The flooring in office spaces requires a sophisticated appearance, including aesthetics, functionality, and durability, which the installation of luxury vinyl tile flooring can fulfill. The availability of luxury vinyl tile flooring in various looks from traditional hardwood or stone offers long-lasting solutions with wear and tear resistance. Moreover, hotels, restaurants, and other hospitality businesses choose luxury vinyl tile flooring in the lobby, guest rooms, and dining areas due to its stylish look and ability to endure constant use. All these factors are expected to drive the commercial segment growth from 2023 to 2031.
The affordability of luxury vinyl tiles (LVT) flooring compared to natural materials such as hardwood, stone, or ceramic tiles makes it an appealing option for consumers and businesses, especially for those who operate within tight budget constraints. Luxury vinyl tiles (LVT) offer a lower initial purchase price and deliver long-term value through their durability and low maintenance requirements. The ease of installation further enhances its cost-effectiveness, as the straightforward click-and-lock or adhesive installation methods reduce labor costs and construction timelines. This is particularly advantageous for large-scale projects where minimizing labor expenses is critical for staying within budget. Moreover, the long-term durability of luxury vinyl tiles (LVT) flooring contributes to its cost-effectiveness by minimizing replacement and repair expenses over time. Its resistance to scratches, stains, and wear ensures that it maintains its appearance and functionality even in high-traffic areas, reducing the need for frequent repairs or replacements. The low maintenance requirements of luxury vinyl tiles (LVT) flooring, as it requires minimal cleaning and upkeep compared to other flooring materials, further result in cost savings for homeowners and businesses. All these factors drive the LVT flooring market growth.
The List of Companies - LVT Flooring Market
- Wedge Industries Ltd
- Mohawk Industries Inc.
- Tarkett
- Shaw Industries Group Inc.
- Interface Inc.
- AHF LLC
- Gerflor SAS
- Congoleum
- Mannington Mills Inc.
- Forbo Holding AG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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