El mercado de software de aplicación de políticas de contraseñas se valoró en 212,31 millones de dólares en 2021 y se prevé que alcance los 426,46 millones de dólares en 2028. Se espera que crezca a una tasa compuesta anual del 10,5 % de 2021 a 2028.
Las soluciones de software para el cumplimiento de políticas de contraseñas garantizan el uso de contraseñas seguras en todas las plataformas de una empresa. Las organizaciones instalan software de aplicación de políticas de contraseñas para que los usuarios relacionados creen contraseñas que cumplan con las restricciones de la política de contraseñas de la empresa en términos de complejidad, símbolos, números, letras mayúsculas y minúsculas, mínimos y máximos de caracteres. Las restricciones también garantizan que las contraseñas no contengan palabras, frases o contraseñas de uso común, palabras de la lista negra especificadas por la empresa o contraseñas de diccionarios de piratería conocidos.
Varios proveedores digitales han ingresado al mercado de software de aplicación de políticas de contraseñas con ofertas simplificadas para diversos sectores industriales. Por ejemplo, Netwrix Corporation proporciona un software de aplicación de políticas de contraseñas simplificado que satisface incluso las necesidades de políticas de contraseñas más complicadas al permitir a los usuarios, grupos de dominio y unidades organizativas especificar hasta 256 reglas de contraseñas locales y de dominio.
América del Norte es uno de los mercados más importantes para el mercado de software de aplicación de políticas de contraseñas. Además, se prevé que las mejoras continuas en las tecnologías en los dominios de análisis, nube y tendencias BYOD proporcionen un gran impulso al mercado regional. Además, un aumento en la frecuencia de los ataques cibernéticos ha generado preocupaciones sobre la seguridad de las contraseñas, lo que ha contribuido al crecimiento del mercado de software de aplicación de políticas de contraseñas.
Perspectivas estratégicas
< /h3>Impacto de la pandemia de COVID-19 en el mercado de software de aplicación de políticas de contraseñas
La enorme propagación del SARS-CoV-2 instó a los gobiernos de diferentes países a imponer restricciones estrictas al movimiento de vehículos y humanos. Las consiguientes prohibiciones de viaje, confinamientos masivos y cierres de empresas promulgados por los gobiernos afectaron a las economías e industrias de varios países, especialmente en 2020. La imposición del confinamiento también redujo la producción de materias primas, bienes y servicios. Por el contrario, la pandemia de COVID-19 contribuyó al crecimiento del mercado de software de aplicación de políticas de contraseñas en 2020, ya que sus empresas pidieron a millones de empleados que trabajaran de forma remota. Seguir estas medidas de protección estándar ha dado como resultado un crecimiento en el uso de redes de terceros, plataformas digitales y dispositivos informáticos personales. Estas soluciones de conectividad de red aumentan los riesgos de filtraciones de datos y otro tipo de malware. Debido al mayor riesgo de delitos cibernéticos, las empresas buscan software de aplicación de políticas de contraseñas para detectar y gestionar cualquier comportamiento anormal en las redes.
Regiones lucrativas para el mercado de software de aplicación de políticas de contraseñas
Perspectivas del mercado: ndash; Mercado de software de aplicación de políticas de contraseñas
Avances en el mercado de software de aplicación de políticas de contraseñas
Si bien existe una tendencia creciente hacia métodos de autenticación alternativos, las contraseñas están encontrando una solución para "coexistir" y Las contraseñas son necesarias en el futuro previsible. Antes de que se puedan implementar fácilmente soluciones sofisticadas, las contraseñas existentes deben complementarse con estándares más nuevos, como la biometría y la autenticación multifactor. El hecho de que las contraseñas no sean lo suficientemente seguras como para funcionar por sí solas no resta importancia a su importancia en términos de seguridad. Por lo tanto, incluso si las contraseñas están a punto de desaparecer, las empresas deben cumplir con sus políticas y garantizar que su personal practique la higiene de las contraseñas. Las contraseñas se utilizan para acceder a la tecnología. Debido a tecnologías como Touch ID de Apple, el movimiento sin contraseña ha alcanzado un punto de inflexión tecnológico: la tecnología está progresando y los clientes han sido preparados para la autenticación biométrica. Los beneficios de las configuraciones sin contraseña van más allá de los factores de forma físicos. Los usuarios pueden identificarse mediante su rostro, tacto o voz, pero los sistemas ahora pueden incluir identificadores espaciales. El análisis de comportamiento es más difícil de comprometer y menos inconveniente para el usuario.
Además, los usuarios siempre responderán negativamente a la falta de familiaridad o a los costos adicionales percibidos cuando se implementa un nuevo sistema de seguridad. . Sin embargo, la autenticación de dos y múltiples factores se está volviendo más popular y está dando sus frutos a quienes la utilizan. Por lo tanto, se espera que los avances en el software de aplicación de políticas de contraseñas impulsen el crecimiento del mercado de software de aplicación de políticas de contraseñas en un futuro próximo.
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Información basada en la implementación
Según el tipo de implementación, el mercado de software de aplicación de políticas de contraseñas se puede dividir en local y basado en la nube. Existen numerosas consideraciones a considerar en el mundo de TI empresarial actual antes de decidir si una infraestructura de nube es la opción perfecta. Por otro lado, muchas empresas no pueden hacer la transición a la nube y, en cambio, dependen de su legado probado y verdadero y de sistemas y software locales para realizar negocios.
Información basada en el tamaño de la empresa
Según el tamaño de la empresa, el mercado de software de aplicación de políticas de contraseñas se clasifica en empresas pequeñas y medianas. medianas empresas y grandes empresas. Las pequeñas y medianas empresas (PYME) son empresas cuyos ingresos, activos o personal se encuentran por debajo de un umbral particular. Las pequeñas y medianas empresas (PYME) se definen de manera diferente en cada país. Las PYME desempeñan un papel vital en la economía, a pesar de su pequeño tamaño. Superan en número a las grandes corporaciones por un margen sustancial, emplean una enorme fuerza laboral y son emprendedores, lo que contribuye a la configuración de la innovación.
Participantes que operan en el mercado de software de aplicación de políticas de contraseñas se centran principalmente en el desarrollo de productos avanzados y eficientes.
- En 2021, Netwrix adquirió PolicyPak para ampliar su oferta con seguridad para terminales. Se anticipa que esta adquisición fortalecerá la cartera de productos de Netwrix y extenderá su seguridad y control sobre cuentas privilegiadas a las computadoras de escritorio en los próximos años. PolicyPak y Netwrix juntos ofrecen soluciones a las organizaciones para la seguridad contra ataques cibernéticos y piratas informáticos.
- En septiembre de 2020, ManageEngine anunció que ahora es ADSelfService Plus. admite la autenticación multifactor para proteger a las organizaciones de cualquier acceso no autorizado a sus datos.
Perfiles de empresas del mercado de software de aplicación de políticas de contraseñas globales
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Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Businesses are progressively implementing security measures such as monitored accounts to improve responsibility. Such shift toward internet-based service offerings is driving the need for password policy enforcement software. Further, the need to comply with tight compliance standards and the rising risk of data theft in the BFSI, healthcare, and public sectors, among others, is further driving the password policy enforcement market.
Rising use of password blacklist or dictionary hack provide the opportunity for the password policy enforcement software solution providers. A well-designed system can check billions of passwords in milliseconds without impacting the user experience. It may also be good to divide the blacklist between passwords that have been disclosed in recent data breaches and those that are regularly found in cracking dictionaries.
The global password policy enforcement software market was dominated by the cloud-based deployment segment in 2020. The key element attributed to the segmental growth is the high availability of cloud-based password policy enforcement software to keep vital business systems operating safely despite single component failures. Due to ongoing monitoring, geo-redundancy, and failover mechanisms, the cloud-based data and apps are ready to serve the workforce.
In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. Asia Pacific is a prospective market for password policy enforcement software market manufacturers.
The major companies in password policy enforcement software market includes Enzoic; Avatier; Specops Software; Safepass.me; and Zoho Corp (MANAGEENGINE).
The global password policy enforcement software market was dominated by the large enterprises segment in 2020. Large enterprises are known to invest in innovative and latest technologies to operate their business effectively. With the growing capabilities of Password Policy Enforcement Software market tools across various industries, adoption of these tools has gained traction over the past few years. Large enterprises are utilizing various analytical tools such as Password Policy Enforcement Software, to effectively streamline the business operations.
- ManageEngine
- Avatier
- Hitachi ID Systems Inc.
- Netwrix Corporation
- nFront Security Inc.
- safepass.me
- Specops Software
- Tools4ever
- JumpCloud Inc.
- Enzoic
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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