[Informe de investigación] El mercado de bebidas alcohólicas RTD representó 26.447,9 millones de dólares en 2018 y se espera que crezca a una tasa compuesta anual del 4,6% durante el período previsto 2019-2027, para representar 39.428,9 millones de dólares en 2027. .
Las bebidas alcohólicas RTD están ganando popularidad en los últimos años y se consumen principalmente como cócteles y tragos largos. La creciente preferencia por los cócteles RTD por parte de los millennials en los países desarrollados y la fácil disponibilidad de estos productos en el mercado está impulsando el crecimiento del mercado de bebidas alcohólicas RTD. Además, el contenido de alcohol de las bebidas alcohólicas listas para consumir es bajo en comparación con otras bebidas alcohólicas. Por lo tanto, las bebidas alcohólicas RTD están ganando aceptación por parte de una base de consumidores millennial más amplia, lo que, a su vez, está catalizando el crecimiento del mercado.
En 2018, Asia Pacífico tuvo el mayor Se espera que la participación del mercado mundial de bebidas alcohólicas RTD tenga la mayor participación en 2027. Se espera que la región de Asia Pacífico obtenga una participación significativa en el mercado mundial de bebidas alcohólicas RTD debido a la gran base de producción y consumidores en el área. Países como India, China y Japón se encuentran entre los mayores consumidores de bebidas alcohólicas RTD en la región de Asia Pacífico. Asia-Pacífico también se encuentra entre los mayores productores mundiales de bebidas alcohólicas. Los cambios en los estilos de vida de los consumidores, el aumento de la renta disponible y la variación en los gustos y costumbres. preferencias y relaciones sociales y sociales. Los factores culturales en estos países están estimulando el crecimiento del mercado de bebidas alcohólicas RTD en esta región. La población de Asia-Pacífico representa gustos y preferencias diversificadas y le gusta experimentar con comida y comida. variedades de bebidas. Este hecho ha obligado a los fabricantes a innovar y ampliar su cartera de productos para satisfacer la dinámica demanda de los consumidores.
Mercado global de bebidas alcohólicas RTD< /h2>
Perspectivas del mercado
Introducción de nuevos sabores y formas mejoradas de envasado del producto
Los actores clave en el mercado de bebidas alcohólicas RTD están experimentando con sabores nuevos e innovadores. A medida que aumentan las opciones de sabores, los consumidores pueden recurrir a los productos RTD como una forma conveniente de llevar bebidas en sus aventuras de verano, desde barbacoas y playas hasta viajes por carretera y vacaciones. Las empresas del sector de bebidas alcohólicas RTD han ampliado enormemente sus líneas de productos en los últimos años y han enfatizado mucho su marketing dirigido a los consumidores jóvenes. Por ejemplo, en febrero de 2018, el mayor grupo de bebidas, Diageo, presentó una versión lista para beber (RTD) de Tanqueray y Tonin. La compañía espera que el RTD atraiga a nuevos consumidores de ginebra a la segunda categoría de bebidas espirituosas de más rápido crecimiento con su nueva oferta de premezclas. Varios sabores como flor de saúco, frutos rojos, naranja, jengibre, lima, crema de café, té inglés, caramelo cremoso, arce, limoncillo, vainilla y cardamomo y cardamomo. Los tónicos se utilizan en la producción de bebidas alcohólicas RTD.
Además, el mercado de bebidas alcohólicas RTD también se ha beneficiado de la creciente inversión de pubs y bares en bebidas aromatizadas con bajo contenido de alcohol. . Estos factores proporcionan un enorme potencial de mercado para el mercado de bebidas alcohólicas RTD durante el período de pronóstico. Además, el embalaje desempeña un papel fundamental en la creciente demanda de bebidas alcohólicas listas para consumir. El packaging es parte clave del plan de marketing para la venta del negocio de bebidas alcohólicas RTD. El paquete del producto es un punto de venta para muchos consumidores al brindar una sensación de calidad y al mismo tiempo reflejar la imagen de marca del producto.
Información sobre el tipo de base
En Sobre la base del tipo base, el mercado mundial de bebidas alcohólicas RTD se ha segmentado en whisky, ron, vodka, ginebra y otros. En el segmento de tipo base, el segmento de ginebra es la región de más rápido crecimiento en el año previsto. La ginebra es una bebida alcohólica destilada derivada de las bayas de enebro, también conocida como Juniperus communis. Es una de las categorías más antiguas de bebidas espirituosas con un sabor único que gira en torno al enebro como ingrediente común. La RTD a base de ginebra es la más popular entre los consumidores en Estados Unidos. Teniendo en cuenta la popularidad de las RTD a base de ginebra en América del Norte, los productores de bebidas alcohólicas están introduciendo nuevos productos en el mercado. Por ejemplo, en mayo de 2019, Fever-Tree ingresó al mercado de bebidas listas para beber con el lanzamiento de una línea de gin tonics embotellados, ya que busca brindar mayor comodidad a los consumidores durante todo el verano. La gama consta de tres variantes, como el gin-tonic indio premium, el gin-tonic refrescante y ligero y el gin-tonic de flor de saúco.
Información sobre tipos de envases
El mercado global de bebidas alcohólicas RTD por aplicación se ha segmentado en botellas, latas y otros. En el segmento de tipo base, el segmento de latas es la región de más rápido crecimiento en el año previsto. Las bebidas alcohólicas RTD enlatadas están disponibles en varios volúmenes, desde 90 ml hasta un litro. La fácil portabilidad de las latas ha sido uno de los factores impulsores del aumento de las bebidas alcohólicas enlatadas RTD. Las latas se pueden llevar fácilmente a un picnic, a un yate o a una barbacoa y son más resistentes en comparación con las botellas. Las latas de acero y aluminio han ido ganando popularidad debido a la capacidad de imprimir en ellas. Ha habido una demanda creciente de bebidas alcohólicas RTD enlatadas debido a la fácil disponibilidad y al menor costo de producción que implica la fabricación de latas de acero o aluminio. Aparte de esto, las bebidas alcohólicas RTD enlatadas también son más fáciles de manipular en comparación con el envase de la botella. Muchos consumidores se sienten confundidos después de comprar una bebida alcohólica RTD sobre si hay que verterla y agregarle alcohol o no, pero las latas vienen con un comentario que dice que debe consumirse fácilmente y que ya contiene alcohol.
Mercado mundial de bebidas alcohólicas RTD, por tipo de embalaje– 2018 y 2027
Perspectivas estratégicas
AB InBev, Bacardi, Asahi Group Holdings, entre otros, son los actores clave presente en el mercado mundial de bebidas alcohólicas RTD. Estas empresas están implementando estrategias de desarrollo de nuevos productos y fusiones y adquisiciones para ampliar la base de clientes y ganar una participación de mercado significativa en todo el mundo, lo que, a su vez, permite a los jugadores mantener su marca a nivel mundial.
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Reportes destacados
- Las tendencias progresivas de la industria en el mercado global de bebidas alcohólicas RTD ayudan a los jugadores a desarrollar estrategias efectivas a largo plazo
- Estrategias de crecimiento empresarial adoptadas por países desarrollados y mercados en desarrollo
- Análisis cuantitativo del mercado global de bebidas alcohólicas RTD de 2018 a 2027
- Estimación de la demanda global de bebidas alcohólicas RTD en varias industrias
- Análisis PEST para ilustrar la eficacia de los compradores y proveedores que operan en la industria para predecir el crecimiento del mercado
- Desarrollos recientes para comprender el escenario competitivo del mercado y la demanda global de bebidas alcohólicas RTD
- Tendencias y perspectivas del mercado junto con los factores que impulsan y restringir el crecimiento del mercado global de bebidas alcohólicas RTD
- Proceso de toma de decisiones mediante la comprensión de estrategias que sustentan el interés comercial con respecto al crecimiento del mercado global de bebidas alcohólicas RTD
- Tamaño del mercado global de bebidas alcohólicas RTD en varios nodos del mercado
- Descripción detallada y segmentación del mercado global de bebidas alcohólicas RTD, así como su dinámica en la industria < li>Bebidas alcohólicas RTD a nivel mundial
Mercado global de bebidas alcohólicas RTD, por tipo de base
- Whisky
- Ron < li>Vodka
- Ginebra
- Otros
Mercado global de bebidas alcohólicas RTD, por tipo de envase
- Botellas
- Latas
- Otros
Mercado Global de Bebidas Alcohólicas RTD, por Canal de Distribución
- Supermercados e Hipermercados< /li>
- Tiendas especializadas
- Otros
Perfiles de empresas
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Heineken NV
- Diageo plc
- Davide Campari-Milano SpA
- Molson Coors Brewing Company
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The rising preference towards low-content alcoholic beverages coupled with the increasing preference for RTD alcoholic beverages amongst millennial have been the key factors driving the growth of RTD alcoholic beverages market across the globe. According to a recent survey done by FONA International Inc., RTD alcoholic beverages have gained high acceptance from millennial consumers. The availability of a wide range of flavors, light alcohol content, and convenience are attracting maximum young millennial to try these products.
Asia Pacific accounted for the largest market in the RTD alcoholic beverages region. Countries such as India, China, and Japan are among the largest consumers of RTD alcoholic beverages in the Asia Pacific region. Asia-Pacific is also among the largest global producer of alcoholic beverages. Changing consumer lifestyles, rising disposable income and variation in tastes & preferences, and social & cultural factors in these countries are stimulating the growth of the RTD alcoholic beverages market in this region.
Vodka is the most widely consumed base type of the RTD alcoholic beverages. A study conducted by Affinnova, Inc. shows that package design in the vodka market plays a vital role in shelf impact and consumer perception. Increasing popularity of beverages offered by Cutwater such as vodka sodas, bloody mary, and vodka mule is anticipated to boost the market growth of vodka based RTD market.
The List of Companies - Global RTD Alcoholic Beverages Market
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Heineken N.V.
- Diageo plc
- Davide Campari-Milano S.p.A.
- Molson Coors Brewing Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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