RTD 酒精饮料市场基于(关键地区、市场参与者、规模和份额)- 到 2031 年的预测

  • Report Code : TIPRE00006545
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 167
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[研究报告]2018年即饮酒精饮料市场规模为264.479亿美元,预计2019年至2027年的复合年增长率为4.6%,到2027年将达到394.289亿美元.

即饮型酒精饮料在过去几年中越来越受欢迎,主要作为鸡尾酒和长饮饮用。发达国家千禧一代对即饮鸡尾酒的日益偏好以及这些产品在市场上的容易获得正在推动即饮酒精饮料市场的增长。此外,与其他酒精饮料相比,即饮酒精饮料中的酒精含量较低。因此,即饮酒精饮料正在获得更大的千禧一代消费者群体的接受,这反过来又促进了市场的增长。

2018 年,亚太地区拥有最大的市场份额预计到 2027 年,全球即饮酒精饮料市场的份额将占据最大份额。由于亚太地区拥有庞大的生产和消费基础,预计该地区将在全球即饮酒精饮料市场中占据重要份额。印度、中国和日本等国家是亚太地区即饮酒精饮料的最大消费国。亚太地区也是全球最大的酒精饮料生产国之一。消费者生活方式的改变、可支配收入的增加以及品味和消费的变化。偏好和社交这些国家的文化因素正在刺激该地区即饮酒精饮料市场的增长。亚太地区的人口代表着多样化的口味和偏好,并且喜欢尝试食物和美食。饮料品种。这一事实迫使制造商创新并扩大其产品组合,以满足不断变化的消费者需求。

全球即饮酒精饮料市场


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市场洞察

推出新口味和改进产品包装形式

即饮酒精饮料市场的主要参与者正在尝试新的和创新的口味。随着口味选择的增加,消费者可能会转向即饮产品,作为在夏季冒险(从烧烤和海滩到公路旅行和度假)中携带饮料的便捷方式。过去几年里,即饮酒精饮料领域的公司极大地扩展了产品线,并非常重视针对年轻消费者的营销。例如,2018 年 2 月,最大的饮料集团帝亚吉欧 (Diageo) 推出了即饮 (RTD) 版本的添加利 (Tanqueray) 和托宁 (Tonin)。该公司希望 RTD 能够通过其新的预混合产品吸引新的杜松子酒饮用者进入增长第二快的烈酒类别。各种口味,如接骨木花、红浆果、橙子、生姜、酸橙、咖啡奶油、英式茶、奶油太妃糖、枫树、柠檬草、香草、豆蔻和豆蔻。汤力水用于生产即饮型酒精饮料。

此外,即饮型酒精饮料市场也受益于酒馆和酒吧对风味低度酒精饮料投资的增加。这些因素为预测期内即饮酒精饮料市场提供了巨大的市场潜力。此外,包装在即饮酒精饮料产品需求不断增长的过程中发挥着至关重要的作用。包装是即饮酒精饮料业务销售营销计划的关键部分。产品包装是许多消费者的一个卖点,传递品质感,同时也反映产品的品牌形象

基本类型洞察

On根据基本类型,全球即饮酒精饮料市场已细分为威士忌、朗姆酒、伏特加、杜松子酒等。在基本类型细分市场中,杜松子酒细分市场是预测年度增长最快的领域。金酒是一种从杜松子(也称为杜松子)中提取的蒸馏酒精饮料。它是最古老的烈酒类别之一,具有独特的风味,以杜松子作为常见成分。基于杜松子酒的 RTD 是美国最受欢迎的消费者。考虑到以杜松子酒为原料的 RTD 在北美的受欢迎程度,酒精饮料生产商正在市场上推出新产品。例如,2019 年 5 月,Fever-Tree 进入即饮市场,推出了一系列瓶装杜松子酒和滋补品,希望为消费者整个夏季带来更多便利。该系列包括三种款式,例如优质印度杜松子酒和补品、清爽淡味杜松子酒和补品以及接骨木花杜松子酒和补品。

包装类型见解

全球即饮酒精饮料市场按应用分为瓶装、罐装和其他类型。在基本类型细分市场中,罐头细分市场是预测年度增长最快的领域。罐装即饮酒精饮料有多种容量可供选择,从 90 毫升到一升不等。罐装的方便携带一直是罐装即饮酒精饮料兴起的驱动因素之一。罐头可以轻松携带去野餐、游艇或烧烤,并且比瓶子更坚固。由于能够在钢罐和铝罐上进行打印,钢罐和铝罐越来越受欢迎。由于钢罐或铝罐的制造容易获得且生产成本较低,因此对罐装即饮酒精饮料的需求不断增加。除此之外,与瓶子包装相比,罐装即饮酒精饮料也更容易处理。许多消费者在购买即饮酒精饮料后感到困惑,是否需要倒出并添加酒精,但罐头上有一个说明,说它需要立即饮用,并且里面已经含有酒精。


全球即饮酒精饮料市场(按包装类型) 2018年& 2027


战略洞察

百威英博、百加得、朝日集团控股等是主要参与者存在于全球即饮酒精饮料市场。这些公司正在实施新产品开发和并购战略,以扩大客户群并在全球范围内获得显着的市场份额,从而使参与者能够在全球范围内保持其品牌声誉。

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报告聚焦

  • 全球即饮酒精饮料市场不断进步的行业趋势有助于参与者制定有效的长期战略
  • 发达国家和地区采用的业务增长战略发展中市场
  • 2018年至2027年全球即饮酒精饮料市场的定量分析
  • 对全球各行业即饮酒精饮料需求的估计
  • PEST分析来说明该行业的买家和供应商预测市场增长的效率
  • 了解竞争市场情况和全球即饮酒精饮料需求的最新进展
  • 市场趋势和前景以及驱动因素并限制全球即饮酒精饮料市场的增长
  • 通过了解支持全球即饮酒精饮料市场增长的商业利益的策略来制定决策过程
  • 全球即饮酒精饮料市场各个市场节点的规模
  • 全球即饮酒精饮料市场的详细概述和细分,以及行业动态
  • < li>全球即饮酒精饮料

全球即饮酒精饮料市场,按基本类型

  • 威士忌
  • 朗姆酒
  • < li>伏特加
  • 杜松子酒
  • 其他

全球即饮酒精饮料市场,按包装类型划分

  • 瓶子
  • 罐装
  • 其他

全球即饮酒精饮料市场(按分销渠道)

  • 超市和大卖场< /li>
  • 专卖店
  • 其他

公司简介

  • Anheuser-Busch InBev NV
  • 朝日集团控股有限公司
  • 百加得有限公司
  • 嘉士伯啤酒公司
  • 三得利控股有限公司
  • Brown-Forman
  • Brown-Forman
  • li>
  • 喜力啤酒公司
  • 帝亚吉欧公司
  • Davide Campari-Milano SpA
  • Molson Coors 啤酒公司
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which key factors drive the growth of RTD alcoholic beverages market across the globe?

The rising preference towards low-content alcoholic beverages coupled with the increasing preference for RTD alcoholic beverages amongst millennial have been the key factors driving the growth of RTD alcoholic beverages market across the globe. According to a recent survey done by FONA International Inc., RTD alcoholic beverages have gained high acceptance from millennial consumers. The availability of a wide range of flavors, light alcohol content, and convenience are attracting maximum young millennial to try these products.

Which global region is the largest market for RTD alcoholic beverages?

Asia Pacific accounted for the largest market in the RTD alcoholic beverages region. Countries such as India, China, and Japan are among the largest consumers of RTD alcoholic beverages in the Asia Pacific region. Asia-Pacific is also among the largest global producer of alcoholic beverages. Changing consumer lifestyles, rising disposable income and variation in tastes & preferences, and social & cultural factors in these countries are stimulating the growth of the RTD alcoholic beverages market in this region.

Which is the most widely consumed base type of RTD alcoholic beverages and why?

Vodka is the most widely consumed base type of the RTD alcoholic beverages. A study conducted by Affinnova, Inc. shows that package design in the vodka market plays a vital role in shelf impact and consumer perception. Increasing popularity of beverages offered by Cutwater such as vodka sodas, bloody mary, and vodka mule is anticipated to boost the market growth of vodka based RTD market.

The List of Companies - Global RTD Alcoholic Beverages Market

  1. Anheuser-Busch InBev NV
  2. Asahi Group Holdings, Ltd
  3. Bacardi Limited
  4. Carlsberg Breweries A/S
  5. Suntory Holdings Limited
  6. Brown-Forman
  7. Heineken N.V.
  8. Diageo plc
  9. Davide Campari-Milano S.p.A.
  10. Molson Coors Brewing Company

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
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Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

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  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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