Sexual Wellness Products Market Growth Outlook 2030
Perspectivas del mercado y visión de analista:
Los productos de bienestar sexual abarcan una amplia gama de artículos diseñados para mejorar y respaldar diversos aspectos de la salud sexual y la intimidad. Estos productos están dirigidos a individuos y parejas y abordan aspectos físicos, emocionales y relacionales del bienestar sexual. Las categorías comunes incluyen lubricantes personales, juguetes y ayudas sexuales, condones, geles de excitación, aceites para masajes y otros. Los productos de bienestar sexual están destinados a promover la comodidad, el placer y la satisfacción general respetando al mismo tiempo la importancia del consentimiento y la comunicación en las relaciones íntimas. A medida que evolucionan las actitudes sociales hacia la salud sexual, estos productos se reconocen cada vez más como componentes integrales del enfoque holístico del bienestar. Además, la creciente conciencia sobre las enfermedades de transmisión sexual y las crecientes iniciativas gubernamentales para promover la salud sexual entre los consumidores son algunos de los factores importantes que contribuyen al crecimiento del mercado de productos de bienestar sexual.
Impulsores de crecimiento y desafíos:
En los últimos años, Las crecientes iniciativas gubernamentales y de ONG para promover la salud sexual han contribuido a la concienciación de los consumidores en las economías desarrolladas y en desarrollo. Por ejemplo, en 2020, el Gobierno de la India lanzó el Programa de Salud y Bienestar Escolar en distritos subsidiados por el gobierno. El programa se lanzó para difundir la conciencia sobre la salud sexual y ayudar a los estudiantes a establecer comportamientos saludables para toda la vida. Además, en 2019, el Gobierno de Canadá anunció el lanzamiento de un plan de acción quinquenal para acelerar los esfuerzos para prevenir, diagnosticar y tratar las ETS y las infecciones de transmisión sanguínea. Estas iniciativas han generado conciencia sobre la salud sexual entre los consumidores, lo que ha contribuido a las tendencias del mercado de productos de bienestar sexual.
Los fabricantes de productos de bienestar sexual a nivel mundial participan significativamente en desarrollos estratégicos como lanzamientos de productos, desarrollo de productos, fusiones y adquisiciones, y colaboraciones para atraer consumidores y mejorar su posición en el mercado. La creciente conciencia sobre la salud y el bienestar sexual ha contribuido a la demanda de diversos productos de bienestar sexual. Los actores clave del mercado están tomando iniciativas para lanzar nuevos productos para satisfacer la creciente demanda. Por ejemplo, en agosto de 2023, Adam & Eve anunció el lanzamiento de la línea de juguetes Playboy Pleasure, que refleja su compromiso con el bienestar sexual. Además, algunos actores importantes se centran en lanzar sus productos en los mercados emergentes. La demanda de productos de bienestar sexual en las economías emergentes se atribuye al aumento de las iniciativas gubernamentales y de ONG para promover la conciencia sobre la salud sexual entre los consumidores. Por ejemplo, en noviembre de 2023, Setu Nutrition anunció el lanzamiento de Desire Boost Gummies en colaboración con MyMuse. El lanzamiento tenía como objetivo abordar la creciente demanda de bienestar sexual. Por lo tanto, las iniciativas estratégicas de los actores clave del mercado contribuyen al creciente tamaño del mercado de productos de bienestar sexual.
Segmentación y alcance del informe:
El análisis del mercado global de productos de bienestar sexual se basa en una evaluación segmentaria del tipo de producto y canal de distribución. Según el tipo de producto, el mercado se segmenta en condones, juguetes sexuales, anticonceptivos de venta libre, lubricantes personales, suplementos de bienestar sexual y otros. En términos de canales de distribución, el mercado se segmenta en supermercados e hipermercados, droguerías y farmacias, comercio minorista online y otros. El alcance del informe del mercado de productos de bienestar sexual incluye la evaluación del desempeño del mercado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Reino Unido, Italia, España y el resto de Europa), Asia. Pacífico (China, India, Japón, Australia, Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de MEA) y América del Sur y Central (Brasil). , Argentina y el resto de América del Sur y Central).
Análisis segmentario
Con base en los canales de distribución, el mercado se segmenta en supermercados e hipermercados, droguerías y farmacias, comercio minorista en línea y otros. El segmento de droguerías y farmacias tenía una importante cuota de mercado de productos de bienestar sexual y se espera que el segmento minorista en línea crezca considerablemente durante el período de pronóstico. Las plataformas en línea ofrecen diversas opciones y las opiniones de los clientes contribuyen a una toma de decisiones informada. Los consumidores aprecian la posibilidad de buscar y comprar productos desde la comodidad de sus hogares, especialmente cuando buscan marcas específicas u opciones especializadas que no están disponibles en las tiendas físicas. La conveniencia de la entrega a domicilio es un factor importante, especialmente para quienes tienen agendas ocupadas o acceso limitado a tiendas físicas. El canal minorista en línea proporciona una manera conveniente y eficiente para que los consumidores exploren y compren diversos productos de bienestar sexual.
Análisis regional:
Entre todas las regiones principales, América del Norte dominó la cuota de mercado de productos de bienestar sexual en 2022. Asia Pacífico es Se prevé que crezca a la CAGR más rápida del mercado de 2022 a 2030. El crecimiento del mercado de productos de bienestar sexual de Asia Pacífico se atribuye a la creciente conciencia sobre la salud sexual y a los cambios en las normas y actitudes culturales hacia la sexualidad. Además, el aumento de la urbanización, la exposición a las tendencias globales y la influencia de los medios de comunicación han desempeñado un papel en la configuración de una mentalidad más progresista en varios países de la región. Además, las crecientes iniciativas gubernamentales y ONG para promover la salud sexual en varios países han contribuido al crecimiento del mercado en la región.
Desarrollos de la industria y oportunidades futuras:
Algunas iniciativas tomadas por los actores clave que operan en el bienestar sexual El mercado de productos se enumera a continuación:
En julio de 2022, Maude (una marca de bienestar sexual con sede en EE. UU.) anunció el lanzamiento de sus productos en el Reino Unido. Los productos incluyen un vibrador externo llamado Vibe, velas de masaje y lubricantes orgánicos.
En febrero de 2024, Nixit, una empresa propiedad de mujeres con sede en Canadá, anunció que lanzaría una nueva línea de condones externos diseñados para la salud vaginal. El lanzamiento tuvo como objetivo priorizar el bienestar vaginal. Panorama Competitivo y Empresas Clave:
Bijoux Indiscrets; Iglesia y Dwight Co., Inc; Karex Berhad; Reckitt Benckiser Group plc; Grupo Lovehoney; Salud de vanguardia; Calexóticos; tenga; KESSEL Medintim GmbH; y Adam and Eve Stores se encuentran entre las empresas descritas en el informe del mercado global de productos de bienestar sexual. Estas empresas se centran en el desarrollo de productos orgánicos, lo que se espera que ofrezca nuevas oportunidades al mercado en los próximos años.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
Based on the distribution channel, the drug stores and pharmacies segment accounted for the largest revenue share. The growth is attributed to increased awareness regarding sexual wellness products and the availability of many brands and products.
The major players operating in the global sexual wellness products market include Bijoux Indiscrets, Church & Dwight Co., Inc, Karex Berhad, Reckitt Benckiser Group plc, Lovehoney Group, Leading Edge Health, Calexotics, Tenga, KESSEL medintim GmbH, Adam and Eve Stores, and among others.
Asia Pacific market dominated the sexual wellness products market and continues to be the largest segment by 2028. The largest share of North America can be attributed to increasing awareness about sexual health and rising government initiatives.
The Increasing awareness reading sexually transmitted diseases and strategic initiatives by key market players are major factors driving the growth of the global sexual wellness products market.
Increasing government initiatives and NGOs participating in promoting the use of contraceptives are expected to provide lucrative growth opportunities to the global sexual wellness products market during the forecast period.
The List of Companies - Sexual Wellness Products Market
- Bijoux Indiscrets
- Church & Dwight Co., Inc
- Karex Berhad
- Reckitt Benckiser Group plc
- Lovehoney Group
- Leading Edge Health
- Calexotics
- Tenga
- KESSEL medintim GmbH
- Adam and Eve Stores
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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