性健康产品市场基于(关键地区、市场参与者、规模和份额)- 到 2030 年的预测

  • Report Code : TIPRE00038999
  • Category : Consumer Goods
  • Status : Data Released
  • No. of Pages : 150
Buy Now

【研究报告】性保健产品市场规模预计将从2022年的534.6162亿美元增长到2030年的941.5477亿美元;预计 2022 年至 2030 年,该市场的复合年增长率为 7.3%。
市场洞察和分析师观点:
性健康产品涵盖多种旨在增强和支持性健康和亲密关系各个方面的项目。这些产品迎合个人和夫妻的需求,解决性健康的身体、情感和关系方面的问题。常见类别包括个人润滑剂、性辅助用品和玩具、避孕套、性兴奋凝胶、按摩油等。性健康产品旨在促进舒适、愉悦和整体满意度,同时尊重亲密关系中同意和沟通的重要性。随着社会对性健康态度的演变,这些产品越来越被认为是整体福祉方法不可或缺的组成部分。此外,人们对性传播疾病的认识不断提高,以及政府不断加强促进消费者性健康的举措,是促进性健康产品市场增长的一些重要因素。
增长动力和挑战:
近年来,越来越多的政府和非政府组织致力于促进性健康,这有助于提高发达经济体和发展中经济体的消费者意识。例如,2020 年,印度政府在政府资助的地区启动了学校健康与保健计划。该计划旨在传播性健康意识并帮助学生建立终生健康的行为。此外,2019年,加拿大政府宣布启动一项五年行动计划,以加快预防、诊断和治疗性病和血源性感染的努力。这些举措提高了消费者对性健康的认识,促进了性健康产品市场趋势。
全球性健康产品制造商积极参与战略发展,例如产品发布、产品开发、并购和合作,以促进性健康产品的发展。吸引消费者并提高其市场地位。人们对性健康和保健的认识不断提高,促进了对各种性保健产品的需求。市场主要参与者正在主动推出新产品,以满足不断增长的需求。例如,2023 年 8 月,Adam & Eve 宣布推出 Playboy Pleasure 玩具系列,体现了其对性健康的承诺。此外,一些主要参与者专注于在新兴市场推出其产品。新兴经济体对性健康产品的需求归因于政府和非政府组织不断采取措施提高消费者对性健康的认识。例如,2023 年 11 月,Setu Nutrition 宣布与 MyMuse 合作推出 Desire Boost Gummies。该产品的推出旨在满足人们对性健康日益增长的需求。因此,主要市场参与者的战略举措有助于不断增长的性健康产品市场规模。
战略见解
报告细分和范围:
全球性健康产品市场分析基于对产品类型和产品的细分评估分销渠道。根据产品类型,市场分为避孕套、性玩具、非处方避孕药、个人润滑剂、性健康补充剂等。从分销渠道来看,市场分为超市和大卖场、药店和药房、网上零售等。性健康产品市场报告的范围包括北美(美国、加拿大和墨西哥)、欧洲(德国、法国、英国、意大利、西班牙和欧洲其他地区)、亚洲的市场表现评估太平洋地区(中国、印度、日本、澳大利亚、韩国和亚太地区其他地区)、中东和非洲(南非、沙特阿拉伯、阿联酋和中东和非洲地区其他地区)以及南美洲和中美洲(巴西) 、阿根廷以及南美洲和中美洲其他地区)。
细分分析
根据分销渠道,市场分为超市和大卖场、药店和药房、在线零售等。药店和药房部门占有重要的性健康产品市场份额,在线零售部门预计在预测期内将大幅增长。在线平台提供多样化的选择,客户评论有助于做出明智的决策。消费者希望能够在舒适的家中浏览和购买产品,尤其是在寻找实体店中不易买到的特定品牌或特色产品时。送货上门的便利性是一个重要因素,特别是对于那些日程繁忙或无法进入实体店的人来说。在线零售渠道为消费者探索和购买各种性健康产品提供了便捷高效的方式。
区域分析:
在所有主要地区中,北美在 2022 年的性健康产品市场份额中占据主导地位。预计从 2022 年到 2030 年,该市场将以最快的复合年增长率增长。亚太地区性健康产品市场的增长归因于人们对性健康意识的不断增强以及对性的文化规范和态度的变化。此外,城市化进程的加快、对全球趋势的了解以及媒体影响力在该地区一些国家形成更进步的心态方面发挥了作用。此外,各国政府和非政府组织越来越多地促进性健康,促进了该地区的市场增长。
行业发展和未来机遇:
性健康领域主要参与者采取的一些举措产品市场如下:
2022年7月,Maude(美国性健康品牌)宣布在英国推出其产品。这些产品包括名为 Vibe 的外用振动器、按摩蜡烛和有机润滑剂。
2024 年 2 月,加拿大女性公司 Nixit 宣布将推出专为阴道健康设计的新系列外用避孕套。此次推出的目的是优先考虑阴道健康竞争格局和主要公司:
Bijoux Indiscrets;丘奇与德怀特有限公司;卡莱克斯有限公司;利洁时集团有限公司;爱蜜集团;前沿健康;钙化剂;坚加; KESSEL medintim 有限公司; Adam and Eve Stores 是全球性健康产品市场报告中介绍的公司之一。这些公司专注于开发有机产品,预计将在未来几年为市场提供新的机遇。
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the global sexual wellness products market?

The major players operating in the global sexual wellness products market include Bijoux Indiscrets, Church & Dwight Co., Inc, Karex Berhad, Reckitt Benckiser Group plc, Lovehoney Group, Leading Edge Health, Calexotics, Tenga, KESSEL medintim GmbH, Adam and Eve Stores, and among others.

What are the opportunities for sexual wellness products in the global market?

Increasing government initiatives and NGOs participating in promoting the use of contraceptives are expected to provide lucrative growth opportunities to the global sexual wellness products market during the forecast period.

What is the key driver for the growth of the global sexual wellness products market?

The Increasing awareness reading sexually transmitted diseases and strategic initiatives by key market players are major factors driving the growth of the global sexual wellness products market.

Which region held the largest share of the global sexual wellness products market?

Asia Pacific market dominated the sexual wellness products market and continues to be the largest segment by 2028. The largest share of North America can be attributed to increasing awareness about sexual health and rising government initiatives.

Based on the distribution channel, which segment held the largest share in the sexual wellness products market?

Based on the distribution channel, the drug stores and pharmacies segment accounted for the largest revenue share. The growth is attributed to increased awareness regarding sexual wellness products and the availability of many brands and products.

The List of Companies - Sexual Wellness Products Market

  1. Bijoux Indiscrets
  2. Church & Dwight Co., Inc
  3. Karex Berhad
  4. Reckitt Benckiser Group plc
  5. Lovehoney Group
  6. Leading Edge Health
  7. Calexotics
  8. Tenga
  9. KESSEL medintim GmbH
  10. Adam and Eve Stores

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports