El mercado de videoconferencias se valoró en 464,7 millones de dólares estadounidenses en 2019 y se prevé que alcance los 1577,6 millones de dólares estadounidenses en 2027; se espera que crezca a una tasa compuesta anual del 16,9% entre 2020 y 2027.
La videoconferencia es una plataforma basada en video en vivo diseñada para realizar reuniones entre dos o más personas en ubicaciones distintas a través de un dispositivo con video. Permite que varias personas se reúnan y colaboren cara a cara a través de reuniones a larga distancia mediante la transmisión de video, audio, texto y presentaciones en tiempo real a través de Internet. La adopción de videoconferencias ha aumentado rápidamente en los últimos años. Las empresas están observando una amplia gama de ventajas a medida que están reemplazando sus obsoletos contratos web o de audioconferencia con modernas soluciones de videoconferencia basadas en la nube. A través de sus soluciones de videoconferencia, empresas como Zoom y Lifesize ayudan a mejorar las comunicaciones y colaboraciones del equipo al tiempo que aumentan el compromiso de los empleados y reducen los costos operativos. Los avances en la tecnología de comunicación 5G y los esfuerzos hacia su comercialización se encuentran entre los factores que impulsan el crecimiento del mercado global de videoconferencias. La implementación de 5G alentaría a los empleados a realizar reuniones de oficina desde dispositivos personales como teléfonos inteligentes y computadoras portátiles. Con la creciente preferencia por un lugar de trabajo flexible, principalmente entre la población millennial, es probable que el mercado de videoconferencias, tanto para hardware como para software, progrese en los próximos años.
Los países de Asia Pacífico región son las economías de más rápido crecimiento en el mundo. La tasa de industrialización en APAC es estupenda y se espera que continúe en los próximos años. Varias grandes empresas de la región están expandiendo sus negocios en toda la región APAC, liderando la industrialización a un ritmo preferencial. Además, también se espera que las pymes emergentes con mayores inversiones de capital impulsen la adopción de herramientas de videoconferencia. Por lo tanto, considerando las perspectivas de crecimiento de las grandes empresas y pymes en la región, se prevé que los actores del mercado de videoconferencias en la región sean testigos de una demanda significativa. Países como China, Japón, Corea del Sur, India, Taiwán y Singapur están avanzando tecnológicamente al acoger año tras año a numerosas grandes empresas y PYME. Tradicionalmente, las empresas de estos países utilizaban redes privadas virtuales (VPN) para interactuar entre equipos o clientes. Con la evolución de las herramientas de videoconferencia, la mayoría de las grandes empresas y varias pymes están cambiando a soluciones avanzadas. Los gobiernos de los países de APAC han comenzado a incorporar herramientas de videoconferencia para interactuar con funcionarios gubernamentales y celebrar reuniones importantes con regularidad. Está aumentando la conciencia relacionada con los beneficios de las videoconferencias sobre las reuniones telefónicas o en persona, lo que se espera que impulse el crecimiento del mercado de las videoconferencias. En la actualidad, las fuerzas de defensa de la región también están utilizando soluciones de videoconferencia, con el objetivo de discutir varios temas importantes con múltiples participantes. Con el aumento en la adquisición de herramientas avanzadas de videoconferencia entre el sector gubernamental y las fuerzas de defensa en APAC, se espera que el mercado de videoconferencia experimente un crecimiento sustancial en los próximos años.
El estallido de La COVID-19 ha llevado a varios países de APAC a imponer confinamientos y restringir la salida de las personas de sus casas. Esto ha llevado a gobiernos, empresas y escuelas a utilizar herramientas de videoconferencia para interactuar con las personas. Los proveedores de servicios que operan en el mercado de las videoconferencias están experimentando una enorme demanda por parte de numerosos usuarios finales, lo que está catalizando el mercado de las videoconferencias.
regiones lucrativas para el mercado de las videoconferenciasPerspectivas del mercado
Aumento de la adopción de tecnología avanzada en los sectores educativo y sanitario
Los sectores educativo y sanitario están madurando en todos los países en desarrollo y están experimentando continuamente el surgimiento de soluciones tecnológicas avanzadas para aumentar la eficiencia. Tradicionalmente, estos sectores utilizaban estrategias de interacción basadas en salas; sin embargo, con el auge de la tecnología, estos sectores están invirtiendo en soluciones virtuales para un mejor rendimiento. En los últimos años, varias instituciones educativas y organizaciones sanitarias están incorporando herramientas de videoconferencia para educar a los estudiantes y tratar a pacientes ubicados de forma remota. Esta es una fuerza impulsora crucial para el mercado de las videoconferencias.
Perspectivas del mercado basadas en componentes
Según los componentes, el mercado de las videoconferencias se segmenta en hardware, software y servicios. Las soluciones de videoconferencia se están volviendo cada vez más comunes en todas las organizaciones de todos los sectores. Con el objetivo de interactuar con empleados o clientes ubicados remotamente, o con cualquier persona ubicada en geografías dispares, la demanda de soluciones de videoconferencia está creciendo vertiginosamente. El aumento de la demanda ha reflejado el crecimiento en el número de fabricantes de hardware de videoconferencia, desarrolladores de software y proveedores de servicios en todo el mundo.
Tipos de implementación basados en información de mercado
El mercado de las videoconferencias abarca grandes empresas, así como pequeñas y medianas empresas. medianas empresas (PYMES). Las organizaciones están realizando un cambio de paradigma de los sistemas de videoconferencia tradicionales a las soluciones de videoconferencia modernas. Empresas de todo el mundo esperan integrar sus videoconferencias con aplicaciones basadas en la nube. Sin embargo, la creciente dependencia de la nube ha aumentado las amenazas de los ciberataques. Por lo tanto, las empresas que utilizan soluciones locales están haciendo hincapié en las soluciones híbridas con el objetivo de utilizar los beneficios de las soluciones locales altamente seguras con una arquitectura de nube optimizada.
Industria vertical basada en conocimientos de mercado< br>El mercado de las videoconferencias se ha analizado sobre la base de diferentes verticales de la industria, como empresas corporativas, gobiernos y empresas. defensa, salud, educación, manufactura y otros. Con el aumento de la globalización y la presencia de numerosas grandes empresas, así como PYME en diferentes industrias, las empresas se están centrando ampliamente en aumentar su productividad. En un intento por interactuar con clientes, empleados, médicos, pacientes, estudiantes y personal de defensa, los usuarios finales de la industria hacen hincapié constantemente en la adquisición de soluciones de videoconferencia. Este factor está impulsando el mercado de las videoconferencias en todo el sector vertical.
Información estratégica
El desarrollo de productos es la estrategia comúnmente adoptada por las empresas para ampliar su cartera de productos. Adobe Systems Inc., Zoom, Avaya Inc., Cisco Systems Inc., Google LLC, Huawei Technologies, Ltd., Lifesize Inc., entre otros, son los actores clave que implementan estrategias para ampliar la base de clientes y ganar una participación significativa en el mercado global de vídeo. Conferencing Market, lo que a su vez les permite mantener su marca. Algunos de los desarrollos clave recientes son:
- En 2020, Adobe Connect desempeña un papel crucial al ampliar su soporte debido a la difusión de Adobe Connect. El producto está ayudando a escuelas, equipos de respuesta a emergencias, comunidades y empresas junto con grandes conferencias virtuales y espacios de capacitación en salud pública.
- En 2020, Huawei reveló la categoría Huawei IdeaHub de sistemas de videoconferencia. IdeaHub es un terminal inteligente que integra diversas funciones, como colaboración multipantalla entre móviles y PC, videoconferencia FHD, colaboración remota, servicio Huawei Cloud WeLink, pizarra interactiva y AppGallery HD integrada.
- Hardware
- Software
- Servicio< /li>
- Nube
- Híbrida
- On-Premises
- Empresa corporativa
- Gobierno y sector público Defensa
- Salud
- Educación
- Fabricación
- Otros
- Adobe Systems Inc.
- Zoom
- Avaya Inc.
- Cisco Systems Inc.
- Google LLC
- Huawei Technologies, Ltd.
- Lifesize Inc.
- Microsoft Corporation
- Polycom Inc.
- ZTE Corporation
Segmentación del mercado de videoconferencias:
Por componentes
Por tipo de implementación
Por sector vertical
Perfiles de empresas
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Corporate enterprises are among the key end users in the video conferencing market. The corporate enterprises comprise of large enterprises as well as small and medium enterprises (SMEs). These enterprises utilize video conferencing solutions heavily in order to interact with teams located at disparate geographical locations, and clients. Several large enterprises have been using this technology over a period of time. However, the large enterprises exercise up-gradation of video conferencing solutions in order to adopt newer and robust technologies. This factor is critically driving the video conferencing market.
Accentuating demand from SMEs is one of the key factor driving the global video conferencing market. The SMEs globally are observing growth in their annual revenues year on year, which is enabling them to invest in advanced technologies, including video conferencing tools. The benefit of the availability of faster internet infrastructure in developed and developing countries, coupled with the emergence of low-cost video conferencing solutions and cloud-based video meeting solutions, the video conferencing tools are becoming an integral technology among the SMEs.
The video conferencing market was dominated by North America due to developed economies such as the US, Canada, and Mexico. The US is a developed country in terms of modern technology and infrastructure. Technological advancements have led to highly competitive markets across North America. The region hosts several technological giants that invest significant amounts in the development of robust technologies. The presence of a large number of well-established, as well as emerging, video conferencing solution providers is a key force driving the video conferencing market in the region.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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