市場洞察とアナリストの見解:
月経カップは、月経中の女性の衛生のために設計された再利用可能なベル型の器具です。通常、これらのカップは医療グレードのシリコンまたはゴムで作られており、従来のタンポンやパッドのように月経液を吸収するのではなく、膣に挿入して月経液を収集します。漏れを防ぐシールを作成し、空にする必要があるまで最長 12 時間着用できるため、使い捨て製品に代わる持続可能でコスト効率の高い代替品を提供します。月経カップは、従来の月経用品と比較して、環境上の利点と長期的なコスト削減により人気が高まっています。
成長の原動力と課題:
持続可能な月経製品に対する需要の急増が、月経カップ市場を推進する主な原動力となっています。近年、持続可能性への世界的な移行が進んでおり、消費者は従来の使い捨て生理用品が環境に与える影響をますます認識するようになってきています。従来のナプキンやタンポンはプラスチック廃棄物に大きく貢献しており、その生産には資源とエネルギーの消費が伴います。毎年、平均的な女性は 150 キログラム近くの非生分解性廃棄物を捨てています。インドだけでも、約 1 億 2,100 万人の女性と女児が月平均 8 枚の使い捨てナプキンと非堆肥化ナプキンを使用しており、毎月 10 億 2,100 万個のナプキンが廃棄され、年間 123 億個のナプキンが廃棄され、年間 113,000 トンの月経廃棄物が発生しています。月経カップは再利用可能な性質があるため、個人が環境に優しい代替品を求める中、主要な選択肢として浮上しています。この環境意識の高まりにより、消費者は環境への影響を最小限に抑える製品を選択するようになり、月経カップの需要が増加しています。
持続可能な月経製品に対する需要の増加は、女性の健康と幸福を擁護する広範な運動と密接に結びついています。消費者は、環境に良いだけでなく、安全で健康に有益な製品をますます優先するようになっています。月経カップは通常、医療グレードのシリコーン、ゴム、または熱可塑性エラストマーで作られており、安全で衛生的であると考えられており、従来の製品にありがちな刺激やアレルギー反応のリスクが軽減されます。月経カップと環境の持続可能性および女性の健康との調和は、月経カップの魅力に貢献し、人気上昇の原動力となっています。
月経用品の持続可能性を求める声は、さまざまな擁護団体、NGO、政府の取り組みによって増幅されています。使い捨てオプションが環境に与える影響についての意識を高める。持続可能な月経を促進するキャンペーンは、月経カップのような再利用可能な代替品の利点を一般の人々に啓蒙する上で非常に重要です。持続可能な月経習慣の知名度と支持の高まりは、消費者の態度の前向きな変化に貢献し、月経カップの受け入れと採用が促進されます。
持続可能な月経製品に対する需要は、環境に配慮した選択を優先する若い世代の消費者によっても促進されています。 。特にミレニアル世代と Z 世代は、パーソナルケアを含むさまざまな業界で持続可能で倫理的な製品の需要を推進しています。これらの層の意識や好みは市場のトレンドに影響を与え、持続可能で先進的な選択肢である月経カップは、彼らの価値観とよく一致しています。この層の購買力が増加し続けるにつれて、月経カップの需要も増加し、主要な持続可能な月経製品としての市場での地位が強化されるでしょう。
しかし、消費者の認識と無知が月経カップ市場における大きな制約となっており、世界中の導入率に影響を与えます。包括的な教育や啓発キャンペーンが不足しているため、多くの人が月経カップの利点についてよく知らないままです。この製品と、費用対効果、環境への影響の軽減、着用時間の延長などの利点に対する馴染みのなさが、潜在的なユーザーが従来の月経用品から切り替えることを躊躇する一因となっています。この知識の欠如は誤解や抑制につながり、実行可能かつ実用的な代替品として月経カップが広く受け入れられることを妨げる可能性があります。
月経カップの使用に対する躊躇は、多くの場合、挿入と取り外しの難しさへの懸念に根ざしています。一部の消費者は、月経カップの使用には自分が持っていないレベルのスキルや使い心地が必要であると考え、月経カップの使用に伴う学習曲線を障壁として認識しています。月経カップの簡単な使い方と潜在的な健康上の利点についての理解の欠如が、この不安の一因となっています。これらの先入観や誤解を克服するには、月経カップの使いやすさ、快適さ、環境へのプラスの影響を強調する、的を絞った教育的取り組みが必要です。これらの懸念に対処し、意識を高めることで、市場は神話を払拭し、潜在的なユーザーの間で月経カップに対するより肯定的な認識を促すことに取り組むことができます。
戦略的洞察
レポートの細分化と範囲:
世界の月経カップ市場は、種類、材質、流通チャネル、地理に基づいてセグメント化されます。種類に基づいて、市場は再利用可能と使い捨てに分類されます。市場は材料別に、医療グレードのシリコン、ゴム、熱可塑性エラストマーに分類されます。流通チャネルごとに、市場はスーパーマーケットとハイパーマーケット、専門店、オンライン小売などに分類されます。世界の月経カップ市場は、地理的に、北米、ヨーロッパ、アジア太平洋、中東およびアフリカ、南米および中央アメリカに大きく分割されています。
セグメント分析:
種類に基づいて、月経カップ市場は次のようになります。再利用可能と使い捨てに分類されます。再利用可能なセグメントは、2022 年から 2030 年にかけて最高の CAGR を記録すると予想されます。再利用可能な月経カップは、月経衛生における持続可能でコスト効率の高い革命を表します。通常、医療グレードのシリコン、ゴム、または熱可塑性エラストマーで作られたこれらのベル型カップは、従来のタンポンやパッドのように経血を吸収するのではなく、膣に挿入して月経の流れを収集します。素材の柔軟性と柔らかさにより、ユーザーの解剖学的構造に適応し、快適さと使いやすさを保証します。再利用可能な月経カップは最長 12 時間着用できるため、漏れのない保護が提供され、ユーザーはより柔軟に月経を管理できるようになります。最も重要な利点の 1 つは、再利用できるため、環境に影響を与えることです。このカップにより月経廃棄物の発生量が大幅に削減され、環境に優しい月経ケアに貢献します。さらに、長期的なコスト削減と使い捨て製品を定期的に購入する必要がない利便性により、月経衛生における持続可能で実用的な代替品を求めるユーザーにとって、再利用可能な月経カップの人気が高まっています。
地域分析:
月経カップ市場は、北米、ヨーロッパ、アジア太平洋、南中米、中東およびアフリカの5つの主要地域に分割されています。 2022 年の世界の月経カップ市場は北米が独占しており、この地域の市場規模は 3 億 9,541 万米ドルに達しました。ヨーロッパは 2 番目に大きな貢献国であり、世界市場の 30% 以上のシェアを占めています。アジア太平洋地域は、2022 年から 2030 年にかけて 5% 以上の大幅な CAGR を記録すると予想されています。アジア太平洋地域における月経カップの需要の急増は、文化の変化、意識の高まり、女性の健康の重要性の高まりなど、さまざまな要因に起因していると考えられます。アジアの多くの国で、月経にまつわるタブーを破ろうとする動きが高まっています。
新型コロナウイルス感染症（COVID-19）のパンデミックの影響：
新型コロナウイルス感染症（COVID-19）のパンデミックは、当初、製造部門の閉鎖や月経カップの不足により、世界の月経カップ市場に支障をきたしました。労働力、サプライチェーンの混乱、金融不安。新型コロナウイルス感染症（ＣＯＶＩＤ－１９）の感染拡大による経済低迷によるさまざまな業界の操業中断により、月経カップの供給が抑制された。さらに、さまざまな店舗が休業となり、月経カップの販売も限られた。それにもかかわらず、2021年にさまざまな国で以前に課されていた制限が撤回されたため、ビジネスは軌道に乗り始めました。さらに、各国政府による新型コロナウイルス感染症ワクチン接種推進の実施により状況が緩和され、世界中でビジネス活動が増加しました。月経カップ市場を含むいくつかの市場は、ロックダウンや移動制限の緩和後に成長を報告した。
競争環境と主要企業：
Nixit、Lunette Global、Lena Cup LLC、Diva International Inc.、Saalt、Pixie Cup 、 June Cup、Cora、The Flex Company、および Blossom Cup は、世界の月経カップ市場で活動している著名なプレーヤーの 1 つです。
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The use of thermoplastic elastomers (TPE) in manufacturing menstrual cups is emerging as a notable trend in the menstrual cups market. Manufacturers are increasingly choosing TPE over other materials due to its unique properties that make it well-suited for this application. TPE is a versatile material that combines the characteristics of thermoplastics and elastomers, providing flexibility, durability, and ease of processing. Its ability to be molded into various shapes and forms makes it an ideal choice for crafting menstrual cups comfortably inserted and adapted to the user's anatomy.
Manufacturers opt for TPE in menstrual cup production because of its hypoallergenic and biocompatible nature. TPE is known for being safe for prolonged skin contact, making it suitable for intimate and sensitive applications like menstrual hygiene products. This characteristic is crucial for ensuring the comfort and well-being of users, reducing the risk of irritation or adverse reactions. The hypoallergenic properties of TPE enhance the overall user experience, positioning menstrual cups made from this material as a reliable and health-conscious choice in the market.
Based on distribution channel, the menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The rise of online retail platforms has significantly impacted the distribution of menstrual cups, facilitated a global reach, and provided convenience for consumers. The discreet and private nature of online shopping particularly appeals to individuals who may feel uncomfortable purchasing menstrual products in physical stores. Online platforms offer a wide range of menstrual cup options and serve as educational hubs, providing information on usage, benefits, and environmental impact. The accessibility of online retail transcends geographical barriers, making menstrual cups available to users worldwide, including regions where these products may not be readily accessible through traditional retail channels.
Based on product type, the menstrual cups market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022–2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.
The convenience and cost-effectiveness offered by menstrual cups play an essential role in driving the demand for this innovative menstrual hygiene product. One of the primary drivers is the long-lasting durability of menstrual cups. Unlike traditional disposable options such as pads and tampons, which must be replaced frequently, menstrual cups can be reused for several years. This durability reduces the frequency of purchases and minimizes the environmental impact associated with the disposal of single-use products. Consumers are increasingly drawn to the cost-effectiveness of menstrual cups, recognizing them as a one-time investment that leads to long-term savings.
The convenience provided by menstrual cups is also a significant factor influencing market growth. Menstrual cups can be worn for up to 12 hours, depending on the flow, before emptying and cleaning. This extended wear time makes them particularly appealing to women with active lifestyles, as they do not require as much attention and change as traditional products. The convenience of not having to carry multiple pads or tampons, especially in situations where restroom facilities may be limited, adds to the appeal of menstrual cups. This aspect resonates with individuals seeking a hassle-free and practical approach to managing their menstrual hygiene.
The major players operating in the global menstrual cups market are Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup among others.
In 2022, North America region accounted for the largest share of the global menstrual cups market. The surge in demand for menstrual cups in North America can be attributed to several factors that reflect changing attitudes toward menstrual hygiene products, environmental concerns, and a need for more sustainable and cost-effective alternatives. Awareness and acceptance of menstrual cups as an eco-friendly option compared to traditional disposable products such as tampons and pads is growing across the region. Menstrual cups are reusable and long-lasting, reducing the environmental effects associated with the disposal of single-use menstrual products. Single-use menstrual products and plastic packaging of pads, tampons, and panty liners generate more than 200,000 metric ton of waste annually. According to the data from the Harvard Business School, the US recorded the disposal of 12 billion pads and 7 billion tampons in landfills, sewage lines, and oceans annually. The rising focus on sustainability and environmental consciousness has prompted many individuals to seek products that align with their values. Menstrual cups, made of medical-grade silicone or other safe materials, significantly reduce the amount of waste generated from menstrual products. This resonates with consumers increasingly making choices based on environmental considerations, leading to a shift away from disposable options.
The List of Companies - Menstrual Cups Market
- Nixit
- Lunette Global
- Lena Cup LLC
- Diva International Inc
- Saalt
- Pixie Cup
- June Cup
- Cora
- The Flex Company
- Blossom Cup
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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