모바일 데이터 소비 동향 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPRE00004297
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 73
Buy Now

휴대전화 가입자와 휴대전화로 인터넷을 이용하는 사람 수는 2017년 78억명에서 2018년 79억7천만명으로 급증했고, 올해에는 1억7천만명이 추가돼 가입자 수는 952만명에 달할 것으로 예상된다. CAGR 2.0%로 10억 달러에 달합니다. 2018년 전체 모바일 가입자 기반은 79억 7천만 명으로 이 중 35억 8천만 명이 인터넷 가입자였습니다. 인터넷 가입자는 전체 가입자 기반에서 주목할 만한 점유율을 차지했습니다. 2020년부터 5G 기술 도입이 시작될 것으로 예상됩니다.



2018년 가입자 기반(십억)



모바일 데이터 소비 주요 동향



매년 모바일 데이터 트래픽 데이터 소비 패턴의 상당한 차이에도 불구하고 각 스마트폰에 대한 데이터 사용량은 전 지역에 걸쳐 지속될 것으로 예상됩니다. 예를 들어, 북미는 활성 스마트폰 사용자당 매월 거의 5.1GB를 차지하여 가장 높은 사용량을 기록한 반면, 서유럽은 2016년 말까지 월 2.7GB에 도달할 것으로 추산되었습니다. 또한 미국, 유럽 등 선진 모바일 데이터 소비 동향 시장의 성장은 모바일 가입자 측면에서 포화 상태에 가까워지면서 둔화되고 있습니다. 그러나 인도와 중국과 같은 개발도상국은 2019년부터 2027년까지 상당한 성장 잠재력을 가지고 있습니다.



인구통계학적 통찰력



성별 비율, 연령층, 교육 측면에서 인터넷 사용자의 인구통계학적 프로필 수준 및 기타 매개변수는 특정 국가/지역에 따라 다릅니다. 언어는 전 세계 인터넷 사용자의 인구통계를 식별할 수 있는 매개변수 중 하나입니다. 웹사이트 언어 측면에서 보면 웹사이트의 절반 이상이 영어로 되어 있고, 러시아어, 독일어, 스페인어, 중국어 순입니다.



데이터 사용 통계



2018년에는 전 세계 모바일 인터넷 사용자가 소비하는 데이터가 새로운 수준에 도달했습니다. 개발도상국과 선진국 모두에서 무제한 요금제가 표준이 되었고, 통신사 간의 치열한 완성으로 인해 전 세계적으로 저렴한 데이터 요금제가 널리 보급되었습니다. 저렴한 스마트폰은 이러한 모바일 데이터 소비 동향 모바일 인터넷 사용자의 시장 성장 추세를 더욱 촉진했습니다.



월별 가입자당 평균 데이터 소비 - 지역별(GB)



전략적 통찰력< /p>

이러한 전 세계 모바일 가입자 기반 증가의 주요 성장 동인은 다음과 같습니다.





  • 중국 및 인도와 같은 개발도상국의 인터넷 서비스 수요 증가

  • 증가 AR, VR, IoT, AI 등 첨단 기술에 대한 투자

  • 우호적이고 지원적인 규제 환경

  • 저렴한 데이터 요금제와 저렴한 스마트폰이 데이터 소비 증가를 촉진하고 있습니다.

  • < /ul>

    2027년까지 전 세계 모바일 데이터 소비 동향 - 회사 프로필





    • AT&T, Inc.

    • china mobile Limited

    • China Telecom Corporation Limited

    • China Unicom (Hong Kong) Limited

    • Deutsche Telekom AG

    • Nippon Telegraph and Telephone Corporation

    • Orange SA

    • Telefénica SA

    • Telecom Italia

    • Vodafone 그룹 PLC

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

  1. AT&T, Inc.
  2. china mobile Limited
  3. China Telecom Corporation Limited
  4. China Unicom (Hong Kong) Limited
  5. Deutsche Telekom AG
  6. Nippon Telegraph and Telephone Corporation
  7. Orange S.A
  8. Telefónica S.A.
  9. Telecom Italia
  10. Vodafone group PLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Related Reports