Mobile Data Consumption Trends Market Size, Share & Global Opportunities by 2027

Mobile Data Consumption Trends Market to 2027 - Global Analysis and Forecasts By Subscribers, Technology and Geography

  • Report Code : TIPRE00004297
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 73
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The number of mobile subscribers and people using internet on their mobile phones has surged from 7.80 billion subscribers in 2017 to 7.97 billion subscribers in 2018, with an addition of 170 million subscribers during the year and the number subscribers is expected to reach 9.52 billion with a CAGR of 2.0%.


In 2018, the overall mobile subscriber base was 7.97 billion and out of this 3.58 billion were internet subscribers. Internet subscribers represented a noteworthy share of overall subscriber base. The adoption of 5G technology is expected to start from 2020 onwards.

Subscribers Base 2018 (Billion)

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Mobile Data Consumption Key Trends

The mobile data traffic every month and for each smartphone is projected to remain persistent across all the region despite of significant differences in the data consumption patterns. For instance, the North America charted for highest usage by accounting for nearly 5.1 GB each month per active smartphone user, whereas, the western Europe was estimated to approach 2.7 GB per month milestone by 2016 end. Furthermore, the growth in developed Mobile Data Consumption Trends market like US and Europe is slowing down as these regions are approaching saturation in terms of mobile subscribers. However, developing economies like India and China have significant potential to grow from 2019 to 2027.

Demographic Insights

The demographic profile of internet users in terms of gender ratio, age group, education level and other parameters vary based on specific countries/regions. Language is one of the parameter based on which we can identify the demographics of internet users worldwide. In terms of website language, more than half of the websites are in in English language followed by Russian, German, Spanish and Chinese.

Data Usage Insights

In 2018, the amount of data consumed by mobile internets users worldwide reached a new level. In both developing and developed countries, unlimited plans have become a norm, and fierce completion among operators led to wide availability of affordable data plans all over the world. Low cost smartphones have further fueled this Mobile Data Consumption Trends Market growth trend of mobile internet users.

Average Data consumption per subscriber per month - By Region (In GB)

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Mobile Data Consumption Trends Market: Strategic Insights

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Major growth drivers responsible for this increase in mobile subscriber base worldwide include:

  • Rising demand of internet services in developing countries like China and India
  • Increased investment in advanced technologies like AR, VR, IoT and AI
  • Favorable and supportive regulatory environment
  • Affordable data plans and low cost smartphones are fuelling the growth of data consumption

Global Mobile Data Consumption Trends to 2027 – Company Profiles

  • AT&T, Inc.
  • china mobile Limited
  • China Telecom Corporation Limited
  • China Unicom (Hong Kong) Limited
  • Deutsche Telekom AG
  • Nippon Telegraph and Telephone Corporation
  • Orange S.A
  • Telefónica S.A.
  • Telecom Italia
  • Vodafone group PLC
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

1. INTRODUCTION

1.1 The Insight Partners Research Report Guidance

2. Key Takeaways

2.1 Global Market

2.1.1 Subscriber Base 2018

2.1.2 Market Potential 2018 – 2027

3. Global mobile data consumption trends Landscape

3.1 Global Market

3.1.1 Demographic Overview

3.1.2 Insights & Analysis

3.1.2.1 Top Global Mobile Network Operators 2018

3.1.3 Service Providers Available Mobile Data Plans & Tariffs

3.1.3.1 Data Plans & Tariffs

3.1.4 Data Usage Patterns

3.1.4.1 Mobile Data Usage Pattern, By Type

3.1.5 Insights On Top Website Usage & Surfing

3.1.6 Major mobile application usage and preferences

4. Global mobile data consumption – Key Dynamics

4.1 Key Drivers

4.1.1 Developing countries like China and India are driving the growth of mobile internet services

4.1.2 Increased investment in advanced technologies like AR, VR and AI will drive the growth in data consumption and average revenue per user

4.1.3 Favourable and supportive regulatory environment

4.1.4 Affordable data plans and low cost smartphones are fuelling the growth of data consumption in developing countries

4.2 Key Restraints

4.2.1 Stagnant and slow growth in developed regions due to saturation

4.2.2 Intense competition between network operators is leading to decreasing revenues from traditional mobile services

4.3 Key Opportunities

4.3.1 Mobile internet is the growth opportunity for network operators

4.3.2 Scaling the innovative concept of Internet of Things

4.4 Future Trends

4.4.1 Artificial Intelligence (AI) and its applications will lead the way

4.4.2 4G will become the leading mobile network and 5G deployment comes closer to commercialisation

4.5 Impact of Drivers and Restraints

5. Global companies Landscape

5.1 Market Initiative

5.2 Merger and Acquisition

5.3 New Development

6. Global Competitive Landscape

6.1 Market Share –Top global mobile network operators and Telecom operators 2018 Ranking

7. Global mobile data consumption trends, key company profiles

7.1 AT&T, Inc.

7.1.1 Key Facts

7.1.2 Business Description

7.1.3 Financial Overview

7.1.4 SWOT Analysis

7.1.5 Key Developments

7.2 china mobile Limited

7.2.1 Key Facts

7.2.2 Business Description

7.2.3 Financial Overview

7.2.4 SWOT Analysis

7.2.5 Key Developments

7.3 China Telecom Corporation Limited

7.3.1 Key Facts

7.3.2 Business Description

7.3.3 Financial Overview

7.3.4 SWOT Analysis

7.3.5 Key Developments

7.4 China Unicom (Hong Kong) Limited

7.4.1 Key Facts

7.4.2 Business Description

7.4.3 Financial Overview

7.4.4 SWOT Analysis

7.4.5 Key Developments

7.5 Deutsche Telekom AG

7.5.1 Key Facts

7.5.2 Business Description

7.5.3 Financial Overview

7.5.4 SWOT Analysis

7.5.5 Key Developments

7.6 Nippon Telegraph and Telephone Corporation

7.6.1 Key Facts

7.6.2 Business Description

7.6.3 Financial Overview

7.6.4 SWOT Analysis

7.6.5 Key Developments

7.7 Orange S.A.

7.7.1 Key Facts

7.7.2 Business Description

7.7.3 Financial Overview

7.7.4 SWOT Analysis

7.7.5 Key Developments

7.8 Telefónica S.A.

7.8.1 Key Facts

7.8.2 Business Description

7.8.3 Financial Overview

7.8.4 SWOT Analysis

7.8.5 Key Developments

7.9 Telecom Italia

7.9.1 Key Facts

7.9.2 Business Description

7.9.3 Financial Overview

7.9.4 SWOT Analysis

7.9.5 Key Developments

7.10 Vodafone group plc

7.10.1 Key Facts

7.10.2 Business Description

7.10.3 Financial Overview

7.10.4 SWOT Analysis

7.10.5 Key Developments

8. Appendix

8.1 About Us

8.2 Glossary of Terms

8.3 Methodology

8.3.1 Coverage

8.3.2 Secondary Research

8.3.3 Primary Research


list of tables

TABLE 1. Subscriber Base forecasts to 2027 (US$ Million)

TABLE 2. SUBSCRIBER BASE FORECASTS TO 2027- by technology type (US$ MILLION)

TABLE 3. internet SUBSCRIBER BASE FORECASTS TO 2027 (MILLION)

TABLE 4. Subscriber Penetration level - By Most-Populous Countries

TABLE 5. Data plans & Tariffs

TABLE 6. Average Data consumption per subscriber per month forecasts to 2027- By Region (In GB)

TABLE 7. major websites used in the world

TABLE 8. Major applications used in the world

TABLE 9. Top Global Mobile network operators 2018- By Subscriber base

TABLE 10. Top Global Telecom operators 2018- By Sales Revenue

TABLE 11. Glossary of Terms, Agriculture Drones Market

list of figures

FIGURE 1. Subscribers Base 2018 (Million)

FIGURE 2. Technology penetration level 2018- 2G/3G/4G and 5G (%)

FIGURE 3. SUBSCRIBER BASE FORECASTS TO 2027- by technology type (MILLION)

FIGURE 4. 4G and 5G Penetration level- 2018 and 2027

FIGURE 5. penetration level forecasts- By Technology (2G/3G/4G/5G)

FIGURE 6. subscriber penetration level forecasts to 2027- By major Regions

FIGURE 7. Demographic overview 2018- by language (%)

FIGURE 8. internet SUBSCRIBER BASE FORECASTS TO 2027 (MILLION)

FIGURE 9. Internet subscriber base and penetration as % of total subscriber base

FIGURE 10. internet subscriber penetration level forecasts to 2027- By Region (%)

FIGURE 11. 5G Global Adoption Rate- 2020-2027 (%)

FIGURE 12. 5G Adoption level 2027- By Major Countries/Region

FIGURE 13. DATA USAGE PATTERN 2018, BY ACTIVITY TYPE

FIGURE 14. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

FIGURE 15. Market Share of GLObal mobile network operators 2018 - by subscriber base (%)

FIGURE 16. Market Share of top Global telecom operators 2018 by - sales revenue (%)

The List of Companies

  1. AT&T, Inc.
  2. china mobile Limited
  3. China Telecom Corporation Limited
  4. China Unicom (Hong Kong) Limited
  5. Deutsche Telekom AG
  6. Nippon Telegraph and Telephone Corporation
  7. Orange S.A
  8. Telefónica S.A.
  9. Telecom Italia
  10. Vodafone group PLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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