French Fries Segment to Dominate APAC Frozen Potato Market During 2021–2028
According to The Insight Partners market research study on “APAC Frozen Potato Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Product and End User” is expected to reach US$ 17,843.13 million by 2028 from US$ 13,038.33 million in 2021. The market is estimated to grow at a CAGR of 4.6% from 2021 to 2028. The report provides trends prevailing in the APAC frozen potato market along with the drivers and restraints pertaining to the market growth. Accentuating advancement in cold chain infrastructure and burgeoning use of innovative technologies are the major factor driving the growth of the APAC frozen potato market. However, surging preference for fresh and natural products hinders the growth of APAC frozen potato market.
The APAC frozen potato market is segmented based on product, end user, and country. Based on product, APAC frozen potato market is categorized into french fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The french fries segment dominated the APAC frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on end user, the APAC frozen potato market is bifurcated into residential and commercial. The commercial segment dominated the APAC frozen potato market in 2020 and same segment is expected to be fastest growing during forecast period. Based on country, the APAC frozen potato market is segmented into China, India, Japan, South Korea, Australia, and rest of APAC.
Agristo NV; Aviko B.V.; Bart’s Potato Company; Farm Frites International B.V.; Greenyard; Himalaya Food International Ltd.; J.R. Simplot Company; Lamb Weston Holdings, Inc.; Mccain Foods Limited; and The Kraft Heinz Company are among the leading companies in the APAC frozen potato market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2020, Lamb Weston Introduces Waffled Hash Browns. Lamb Weston Waffled Hash Browns are savory waffles made with real Idaho shredded potatoes and can be baked or fried to crispy perfection. The Waffled Hash Browns are easy to add to any menu as a creative breakfast item, a handheld snack, a sandwich carrier or in a creative appetizer application.
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