According to The Insight Partners' research, the Asia Pacific Gluten-free Products Market was valued at US$ 1,644.1 Million in 2024 and is expected to reach US$ 2,910.3 Million by 2031, registering a CAGR of 8.5% from 2025 to 2031.
Rising awareness of gluten intolerance & celiac disease and growing demand for gluten-free bakery products are among the critical factors attributed to drive the Asia Pacific gluten-free products market growth.
Conventionally, gluten intolerance, celiac disease, and other related diseases were undiagnosed and not widely recognized. However, in the past few years, increased medical knowledge and health campaigns have aided in the identification of gluten-related disorders. This has led to a shift in consumer behavior, with more people opting to eliminate or reduce gluten from their diets without a formal diagnosis. Further, as indicated in a press release published by the Bhabha Atomic Research Centre (BARC) in March 2023, the increasing awareness of gluten intolerance and celiac disease in India is creating an opportunity for gluten-free products. The Indian Council of Medical Research (ICMR) has indicated an increase in the prevalence of celiac disease, highlighting the need for a gluten-free diet for effective management. The gluten-free products market in India was estimated to be about USD 120 million in 2020, indicating a growing consumer base. In response to this situation, BARC developed a low-cost multigrain-based gluten-free premix to provide celiac patients and health-conscious consumers with affordable, nutritious, gluten-free alternatives. Growing awareness and improved diagnosis of gluten-related disorders have significantly influenced dietary habits worldwide. This has driven a rising demand for gluten-free products and support programs, encouraging food innovation and accessibility. Public health initiatives and medical research continue to emphasize the importance of gluten-free diets for effective management. As a result, gluten-free options are becoming increasingly integrated into mainstream food markets and healthcare systems.
On the contrary, the availability of alternatives hampers the growth of the Asia Pacific gluten-free products market.
Asia Pacific Gluten-free Products Market Segmentation Analysis:
- By Product Type, the Asia Pacific Gluten-free Products Market is segmented into Bakery Products, Confectionery Bars, Pasta and Noodles, Breakfast Cereals, Snacks, RTE and RTC Meals, Flour, and Others. The Bakery Products segment is further subsegmented into Cakes and Muffins, Biscuits and Cookies, Pizza, Bread and Rolls, and Other Bakery Products. The Bakery Products segment is projected to expand at a CAGR of 8.4% during 2025 - 2031.
- By Distribution Channel, the Asia Pacific Gluten-free Products Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. The Supermarkets and Hypermarkets segment is projected to expand at a CAGR of 8.4% during 2025 - 2031.
By country, the Asia Pacific Gluten-free Products Market is categorized into Australia, China, India, Japan, South Korea, and the Rest of APAC. China is projected to expand at a CAGR of 9.0% during 2025 - 2031.
Key players operating in the Gluten-free Products Market are Nestle SA, Mondelez International Inc., Blue Diamond Growers, General Mills Inc., American Garden, Hunter Foods LLC, Mister Free'd, YummyEarth Inc., Galletas Gullon SA, and Dr. Schar Spa, among others.
- In May 2024, Mondelez announced the launch of gluten-free chocolate chip cookies under the brand name Chip Ahoy. The launch was announced to expand its product portfolio and cater to the growing market demand.
- In March 2024, Dr. Schar SPA introduced its newest addition, a gluten-free marble cake. This launch marks yet another victory in the company's journey to offer delicious and inclusive alternatives for individuals with special dietary needs without compromise. This classic treat combines a light and airy texture with decadent cocoa swirls, making it the perfect indulgence for any occasion. The Marble Cake is shelf-stable and ready to eat and share, adding an extra layer of convenience to its delightful appeal.
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