Cut Flowers Market is expected to reach US$ 53,369.13 million by 2030

PRESS RELEASE BY The Insight Partners 11 Oct 2023

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Increasing Demand for Cut Flowers for Decorative Purposes Drives Cut Flowers Market Growth

According to our latest market study on “Cut Flowers Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Flower Type, Application, and Distribution Channel,” the cut flowers market size is projected to grow from US$ 36,835.42 million in 2022 to US$ 53,369.13 million by 2030; the market is expected to record a CAGR of 4.7% from 2022 to 2030. The report highlights key factors influencing the market and prominent players along with their developments in the market.

Cut flowers refers to flower or flower buds that are cut from the plant on which it is grown. It is usually taken out from plants for its use in decorative purposes. Most gardeners harvest their cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut differ in climate, culture, and the level of wealth locally. Mostly, the plants for cut flowers are grown in separate fields or greenhouses. Cut flower cultivation is intensive as it requires large amounts of highly toxic pesticides and residues.

Cut Flowers Market Breakdown – by Region

Cut Flowers Market Breakdown – by Region

Cut Flowers Market Size Report | Growth & Analysis 2030

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Cut Flowers Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Flower Type (Rose; Carnation; Lilium; Chrysanthemum and Gerbera; and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florist, Online Retail, and Others)

Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. According to the Knot Real Wedding Study, the average investment cost in wedding flowers was US$ 2,400 in 2022. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth.

Beautiful flowers, with respect to people's common perception, are often in more demand. Flowers such as roses, orchids, lilies, marigolds, and carnations have high demand during the festive season. The Asian countries use flowers for decoration. Companies such as Multiflora and Karen Roses provide cut flowers for decoration. In addition, businesses and hotels often use floral decoration to create a welcoming and aesthetically pleasing environment for clients and guests. Thus, the surging demand for cut flowers for decorative purposes in various events drives the market growth.

Impact of COVID-19 Pandemic on Cut Flowers Market

The COVID-19 pandemic affected economies and industries in various countries. Lockdowns, travel bans, and business shutdowns in leading countries in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa negatively affected the growth of various industries, including the consumer goods industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and sales of various essential and nonessential products. Various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the bans imposed by various governments in Europe, Asia Pacific, and North America on international travel forced the companies to put their collaboration and partnership plans on hold. All these factors hampered the consumer goods industry in 2020 and early 2021, restraining the cut flower market growth.

The report includes the segmentation of the cut flowers market as follows:

Based on flower type, the cut flowers market is segmented into rose; carnation; lilium; chrysanthemum and gerbera; and others. Based on application, the market is bifurcated into home and commercial. Based on distribution channel, the cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. The cut flowers market in North America is further segmented into the US, Canada, and Mexico. The Europe cut flowers market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The cut flowers market in Asia Pacific is further segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the MEA is further segmented into South Africa, the UAE, Saudi Arabia, and the Rest of MEA. The cut flowers market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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