Cut Flowers Market Size Report | Growth & Analysis 2030

Cut Flowers Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Flower Type (Rose; Carnation; Lilium; Chrysanthemum and Gerbera; and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florist, Online Retail, and Others)

  • Report Code : TIPRE00014592
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 147
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Cut Flowers Market Size Report | Growth & Analysis 2030

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[Research Report] The cut flowers market size is projected to grow from US$ 36,835.42 million in 2022 to US$ 53,369.13 million by 2030; the market is expected to record a CAGR of 4.7% from 2022 to 2030.

Market Insights and Analyst View:

Cut flowers refers to flower or flower buds that are cut from the plant on which it is grown. It is usually taken out from plants for its use in decorative purposes. Most gardeners harvest their cut flowers in their gardens, but most countries have a floral industry dedicated to cut flowers. The plants from which the cut flowers are cut vary in climate, culture, and the level of wealth locally. Mostly, the plants for cut flowers are grown in separate fields or greenhouses. The cultivation of cut flowers is intensive as it requires large amounts of highly toxic pesticides and residues. 

Growth Drivers and Challenges:

Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. According to the Knot Real Wedding Study, the average investment cost in wedding flowers was US$ 2,400 in 2022. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth.

Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

Cut flowers are subject to various legal and nonlegal requirements. International trade in cut flowers often involves significant documentation, including phytosanitary certification, customs declaration, and permits. Strict adherence to these requirements is necessary for cross-border trade. For instance, buyers' phytosanitary requirements, product labeling, and packaging requirements should be followed strictly in European Countries. The European Union has laid down phytosanitary requirements to stop the spread and introduction of organisms' harmful plant products in the region. Cut flowers exported to the EU must comply with the EU legislation on plant health. Most flowers imported into the European Union must be accompanied by an official "phytosanitary certificate," assuring that the phytosanitary conditions of plants and plant products and the shipment has been officially inspected. It should comply with statutory requirements for entry into the European Union and be free of quarantine pests and other harmful pathogens.

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Cut Flowers Market: Strategic Insights

Cut Flowers Market

  • CAGR (2022 - 2030)
    4.7%
  • Market Size 2022
    US$ 36.84 Billion
  • Market Size 2030
    US$ 53.37 Billion

Market Dynamics

GROWTH DRIVERS
  • Increasing Demand for Cut Flowers for Decorative Purposes
  • Various Health Benefits Associated wit Cut Flowers
FUTURE TRENDS
  • Marketing a Farm Story to Attract Customers
OPPORTUNITIES
  • Surging E-commerce Platform for Flower Delivery

Key Players

  • The Queen's Flowers Corp
  • Selecta Cut Flowers SAU
  • Sher Holland BV
  • Multiflora Corp
  • Rosebud Ltd
  • Karen Roses Ltd
  • Washington Bulb Co Inc
  • Dummen Orange Holding BV
  • Esmeralda Farms LLC

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

Flower Type
  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum and Gerbera
  • Others
Application
  • Home and Commercial
Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores/Florist
  • Online Retail
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Report Segmentation and Scope:

The global cut flowers market is segmented on the basis of flower type, application, distribution channel, and geography. Based on flower type, the cut flowers market is segmented into rose; carnation; lilium; chrysanthemum and gerbera; and others. Based on application, the market is bifurcated into home and commercial. Based on distribution channel, the cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others. Geographically, the market is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).

Segmental Analysis:

Based on application, the cut flowers market is bifurcated into home and commercial. The commercial segment holds a significant share of the market. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications.

Regional Analysis:

The cut flowers market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global cut flowers market was dominated by Europe; the market in this region was valued at US$ 253.01 million in 2022. North America is the second major contributor to the market, which holds ~31% of the global market. In North America, many domestic and international players such as Washington Bulb Co., Inc.; Oserian; and Dümmen Orange operate in the cut flowers market. These companies are constantly working toward improving the characteristics and qualities of cut flowers to attract new consumers and widen their consumer base. The major demand for cut flowers is generated on days such as Valentine's Day, Mother's Day, Christmas, and Easter, as people use flowers as gifts to express their emotions and celebrate these special occasions. The wedding and event industry also drives the demand for cut flowers. Couples and event planners use cut flowers in decorations, bouquets, and centerpieces. According to the Knot Real Wedding Study, the average amount invested in wedding flowers was US$ 2,400 in 2022.

Industry Developments and Future Opportunities:

Various initiatives taken by key players operating in the cut flowers market are listed below:

  1. In 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered into a new formal strategic alliance. This strategic partner powerfully strengthens the logistics capability and expertise, including a strong strategy, supply chain, and team management.

Cut Flowers Market Report Scope

Report Attribute Details
Market size in 2022 US$ 36.84 Billion
Market Size by 2030 US$ 53.37 Billion
Global CAGR (2022 - 2030) 4.7%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Flower Type
  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum and Gerbera
  • Others
By Application
  • Home and Commercial
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores/Florist
  • Online Retail
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • The Queen's Flowers Corp
  • Selecta Cut Flowers SAU
  • Sher Holland BV
  • Multiflora Corp
  • Rosebud Ltd
  • Karen Roses Ltd
  • Washington Bulb Co Inc
  • Dummen Orange Holding BV
  • Esmeralda Farms LLC
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    COVID-19 Pandemic Impact:

    The COVID-19 pandemic affected economies and industries in various countries. Lockdowns, travel bans, and business shutdowns in leading countries in North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa negatively affected the growth of various industries, including the consumer goods industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and sales of various essential and nonessential products. Various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the bans imposed by various governments in Europe, Asia Pacific, and North America on international travel forced the companies to put their collaboration and partnership plans on hold. All these factors hampered the consumer goods industry in 2020 and early 2021, restraining the cut flower market growth.

    Competitive Landscape and Key Companies:

    The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV are among the prominent players operating in the global cut flowers market. These market players are adopting strategic development initiatives to expand, further driving the market growth. 

    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Flower Type, Application, and Distribution Channel

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions


    What are the key drivers for the growth of the global cut flower market?

    Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.

    What is the largest region of the global cut flower market?

    Europe accounted for the largest share of the global cut flower market. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.

    Based on the distribution channel, which segment is projected to grow at the fastest CAGR over the forecast period?

    Based on the distribution channel, online retail segment is projected to grow at the fastest CAGR over the forecast period. Online retail stores offer a wide variety of cut flowers with heavy discounts; consumers can conveniently buy desirable products remotely. Additionally, home delivery service attracts a large group of customers to shop through e-commerce platforms.

    Can you list some of the major players operating in the global cut flower market?

    The major players operating in the global cut flower market are The Queen's Flowers Corp, Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Washington Bulb Co Inc, Dummen Orange Holding BV, Esmeralda Farms LLC, and Marginpar BV.

    What are the opportunities for cut flower in the global market?

    E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further.

    Based on the application, why is the commercial segment have the largest revenue share?

    Based on application, commercial segment mainly has the largest revenue share. Cut flowers are mainly used as a part of décor at weddings, birthday events, funerals, commercial offices, hotels, industrial institutions, etc. In addition, hotels, restaurants, and resorts often use cut flowers to enhance their ambiance. The increasing demand for fresh flower arrangements for events and functions and the growing preference for unique and exotic flower varieties have propelled the growth of the cut flowers market in commercial applications. Trends such as oversized floral installations, hanging floral arrangements, and unique and bold-colored floral combinations further benefit the market for commercial applications

    The List of Companies - Cut Flowers Market

    1. The Queen's Flowers Corp
    2. Selecta Cut Flowers SAU
    3. Sher Holland BV
    4. Multiflora Corp
    5. Rosebud Ltd
    6. Karen Roses Ltd
    7. Washington Bulb Co Inc
    8. Dummen Orange Holding BV
    9. Esmeralda Farms LLC
    10. Marginpar BV

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