Surging Adoption of Paper Straws Bolsters Eco-Friendly Straws Market Growth
According to our latest study on "Eco-Friendly Straws Market Size and Forecast (2021–2031), Global and Regional Growth Opportunity Analysis – Product Type, Material, and End User," the market size is expected to grow from US$ 10.46 billion in 2024 to US$ 20.81 billion by 2031; the market is estimated to register a CAGR of 10.3% from 2025 to 2031. The report highlights key factors driving the eco-friendly straws market growth and prominent players, along with their developments in the market. The report also covers the eco-friendly straws market trends and their foreseeable impact during the forecast period.
Straws are widely used for drinking hot and cold beverages, party decoration, and for use in craft projects. The increasing plastic waste globally is propelling eco-conscious consumers to shift toward eco-friendly practices. The adoption of paper straws among consumers is soaring owing to rising awareness of their lower environmental impact than traditional plastic straws. According to the data from the UK Environment Agency, paper straws made from trees decompose within 2 to 6 weeks. At the same time, plastic straws can take up to 200 years to break down. This rapid decomposition makes paper straws more sustainable and less harmful to the environment.
Eco-Friendly Straws Market Breakdown – by Region
Eco-Friendly Straws Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Straight Straws, Flexible Straws, and Others), Material [Paper, Polyhydroxyalkanoate (PHA), Polylactic Acid (PLA), Bamboo, Bagasse, Silicone, and Others], End User [Food Service (Quick Service Restaurants, Cafes and Bars, Hotels and Fine Dining, Catering Service, and Others) and Retail (Supermarket and Hypermarkets, Convenience Stores, Online Retail, and Others)], and Geography
Eco-Friendly Straws Market Overview and Forecast by 2031
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Paper straws made with high-quality paper can retain their shape for nearly four hours in any beverage. Fast-food chains have adopted paper straws to eliminate plastic pollution. In October 2022, McDonald's Japan shifted toward paper straws by eliminating plastic straws in its stores and online. The production of paper straws is less complex than silicone, bamboo, and bioplastic straws. The nature of raw materials and the manufacturing steps involved make the process simpler. The entire process of cutting paper strips, gluing, spiral winding around a rod, drying to harden the glue, cutting to length, and quality control can be automated. Thus, the aforementioned factors stimulate the production and preference for paper straws among straw manufacturers, contributing to the eco-friendly straws market share globally.
Social media plays a vital role in amplifying consumer consciousness toward sustainability. Instagram, TikTok, Facebook, and Twitter are promoting the use of eco-friendly straws. With its emphasis on visually appealing content, Instagram is witnessing a surge in posts and reels featuring stylish and colorful eco-friendly straws. Environmentally conscious celebrities and influencers showcase their environmental commitment by promoting and using these products. A vibrant drink post featuring a unique, eco-friendly straw can inspire thousands to switch.
Influencers on social media platforms undertake viral trends and challenges. Challenges such as Plastic-Free July or Zero-Waste promote sustainability and encourage followers to adopt eco-friendly habits. The StrawlessOcean campaign calls for reducing the use of plastic straws to protect marine life. It has gained traction over the years on Twitter and Instagram. Short videos and reels on Instagram, YouTube, and TikTok demonstrate educational content. They increase public awareness regarding plastic waste, fueling the adoption of eco-friendly straws among consumers. The spread of such viral challenges and campaigns results in behavioral changes. They also increase public awareness regarding plastic consumption.
The eco-friendly straws market analysis has been performed by considering the following segments: product type, material, and end user. Based on the product type, the eco-friendly straws market is segmented into straight straws, flexible straws, and others. The straight straws segment held the eco-friendly straws market largest share in 2024. By material, the eco-friendly straws market is divided into paper, polyhydroxyalkanoate (PHA), polylactic acid (PLA), bamboo, bagasse, silicone, and others. The paper segment held the largest share of the eco-friendly straws market in 2024. Based on the end user, the market is bifurcated into food service and retail. The food service segment is sub-segmented into quick service restaurants, cafes and bars, hotels and fine dining, catering service, and others. The retails segment is classified into supermarkets and hypermarkets, convenience stores, online retail, and others. The food service segment held the largest share of the eco-friendly straws market in 2024.
Europe dominated the eco-friendly straws market share in terms of revenue in 2024. Germany, France, Italy, the UK, and Spain are among the key nations contributing to the Europe eco-friendly straws market. Eco-friendly straws are widely used in Europe due to strong environmental regulations and sustainability initiatives. As per the data published by the European Commission, from 3 July 2021, single-use plastic straws cannot be placed on the markets of the European member states. This law encourages businesses to shift to reusable, compostable, or biodegradable alternatives. It is accelerating the adoption of eco-friendly straws. The rising number of restaurants and takeaway facilities is creating a huge demand for these products in the region.
The market players are focusing on addressing consumer demand for eco-friendly solutions that are safe, made from recycled material, and biodegradable. Restaurants, cafes, and hotels in eco-tourism destinations use eco-friendly straws to appeal to international tourists. They also use them to meet green certification standards such as the EU Ecolabel and Green Key. The strong presence of the retail sector and inclination toward online shopping boost the demand for eco-friendly straws in Europe. Retailers offer eco-friendly straws from various brands and implement promotional strategies to boost sales.
The UK is the largest contributor to the eco-friendly straws market in Europe. Bamboo and cornstarch-based straws are biodegradable options that reduce the consumption of traditional plastic straws. According to the UK Government, since October 2020, there has been a ban on single-use plastic straws, stirrers, and cotton buds in England. The diversity in the UK propels the demand for multinational cuisines. Hotels, restaurants, quick service restaurants, and other foodservice providers are becoming popular in the UK. They contribute to the sales of eco-friendly straws nationwide.
Germany is a part of the European Union (EU). Its single-use plastics directive mandates the reduction of single-use plastic items, including straws. This regulation has led to a shift toward sustainable alternatives in sectors, including hospitality and food services. According to the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety of Germany, nearly 60% of the German population already practice sustainable consumption. Also,71% aspire to do more. This growing environmental consciousness influences consumers' purchasing decisions. They increasingly favor brands that demonstrate a commitment to sustainability. The manufacturers in Germany are producing eco-friendly straws as part of their sustainability initiatives. The enhancement of brand value and consumer trust is a crucial part of these initiatives. Thus, the country's high adoption rate of eco-friendly straws propels market growth.
The eco-friendly straws market forecast can help stakeholders plan their growth strategies. Canubio, Kurma Descartaveis, Pixpel Embalagens Sustentaveis LTDA, Ecofactory, EcoBiodegradável, Duni AB, Huhtamaki Oyj, Pactiv LLC, Tetra Pak International SA, Greenprint LLC, GreenStraw-Official, Hefei Sumkoka Environmental Technology Co Ltd, Footprint Jungle Culture, Hoffmaster Group Inc, and Biopac Ltd are among the prominent players profiled in the eco-friendly straws market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are adopting strategies such as new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the market.
The geographic scope of the eco-friendly straws market report focuses on North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is segmented into the US, Canada, and Mexico. The market in Europe is divided into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is classified into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The eco-friendly straws market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is categorized into Brazil, Argentina, and the Rest of South & Central America.
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