Electric Blankets Market is expected to reach US$ 1,294.62 million by 2028

Published Date: 19 Apr 2022

Increasing Consumer Preference for Comfortable and Premium Bedding to Escalate Electric Blankets Market Growth


According to our latest market study on “Electric Blankets Market Forecast to 2028 – COVID-19 Impact and Global Analysis – By Size, Type, Distribution Channel, and Geography,” the electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028. The report highlights key factors driving the market growth and prominent players along with their developments in the market.


Increasing demand for different types of blankets, such as cotton, wool, and polyester, is a key factor driving the electric blankets market growth. In addition, the growing popularity of blankets of different types, patterns, colors, and brands, coupled with increased product promotion through various social media platforms worldwide, is driving the growth of the electric blankets market. Furthermore, increasing consumer expenditure and rising technological advancements in blankets, such as electric blankets by key manufacturers, are propelling the growth of electric blankets. Further, rising innovations, evolving consumer preferences, and research & development activities are driving the demand for electric blankets. Electric blankets are typically made of polyester microfiber or fleece, and these blankets are often super soft and plush. Furthermore, e-commerce platforms are gaining popularity as a distribution channel due to the growing share of tech-savvy consumers and the growing tendency to shop online. The rising trend of e-commerce platforms also introduced retailers offering high-quality products to reach a rapidly expanding customer base with the advent of third-party online suppliers. These factors are surging the demand for electric blankets.


Different types of electric blankets are available in the market, including over blankets and under blankets. Under blankets are also known as heated mattress pads, which are fitted over the mattress and under the bed sheet to provide warmth from underneath the mattress. At present, consumers spend a significant amount of income on personal wellbeing. Increased disposable income and urbanization is aiding the growth of the electric blankets market. The ease of use of under blankets increases their demand among the consumer and within the hospitality sector such as hotels, motels, lodges, and homestays. Therefore, the demand for under blankets is expected to grow significantly during the forecast period.


A few key players operating in the global market include Beurer GmbH; Morphy Richards; Biddeford Blankets LLC; Slumberdown Company; Silentnight Group Limited; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., LTD; Shavel Associates Inc.; and Odessey.


Impact of COVID-19 Pandemic on Electric Blankets Market  


In Europe, the UK and Russia, followed by France, Spain, Italy, and Germany, were the hardest-hit countries by the COVID-19 pandemic. The countries' governments had taken possible steps to reduce its effects by announcing lockdown, thus, impacting the revenue generated by the market. The COVID-19 pandemic caused huge disruptions in the growth of various industries in the region. However, businesses are gaining ground as the governments of various countries eased out the previously imposed restrictions. Hence, the market is expected to recover in the coming years.


Electric Blankets Market Breakdown –by Region

 Electric Blankets Market Breakdown –by Region

Report : Electric Blankets Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (Single, Double, and Others), Type (Electric Under Blankets and Electric Over Blankets), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)



The report includes the segmentation of the global electric blankets market as follows:
The electric blankets market, based on size, is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. The electric blankets market, based on distribution channel, is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the electric blankets market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The electric blankets market in Asia Pacific is subsegmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the MEA. The market in South and Central America is subsegmented into Brazil, Argentina, and the Rest of South and Central America.

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