[Research Report] The electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028.
Market Insights and Analyst View:
The electric blankets market is growing due to the rapidly growing demand for consumer products with innovative technological additions. The electric blankets are much more efficient than regular blankets and are therefore preferred by consumers living in countries with extreme cold temperatures. The demand for electric blankets is also growing due to increased consumer demand for premium bedding and related products. Electric blankets are getting utmost attention among consumers owing to the various benefits associated with the product such as allowing consumers to adjust temperatures, delivering maximum comfort, and lesser energy consumption. As the products are witnessing increased innovation with additional features such as battery-powered blankets with mobile chargeable sockets, waterproof blankets, lightweight, durable, machine washable, and water-resistant blankets.
Growth Drivers and Challenges:
Extreme and bitter winters with low temperatures and increasing demand for heated products such as electric blankets with unique features are some of the notable drivers influencing the demand for electric blankets in frosty regions. Electric blankets are more cost-effective than room heaters and have low running costs compared to the heaters. This factor has gained the popularity of electric blankets in many icy countries and is expected to continue through the forecast period. Electric blanket suppliers focus on launching new products and boosting their sales potential in icy nations. For instance, in June 2021, Aldi Australia announced the launch of new heated electric blankets which can also be used in cars. The aged population is increasing across the globe, and this trend is mostly prominently in countries in Europe and Australia & Oceania. Aged people are sensitive to changes in weather, and extreme cold or heat can create further complications in health. An increasing focus on elderly care is expected to drive the sales of electric blankets.
The use of electric blankets are seasonal, which makes it a high-risk business during off season. Improper use of electric products like electric blankets may make it a menacing addition to a bed. Use of overheated electric products such as electric blankets during pregnancy can be risky. Pregnant women are suggested not to use electric blankets because they produce low-frequency electromagnetic fields which enter the body and can be harmful for mother and child. Many companies have invested considerable funds into the research & development, designing & packaging, and promotion of the product. They are only expected to sell for 2-3 months as the products are not in demand during summers. In addition, less awareness about electric blankets in many urban and rural areas across the globe is a challenging factor that restrains the market's growth.
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Electric Blankets Market: Strategic Insights
Market Size Value in US$ 812.94 million in 2021 Market Size Value by US$ 1,294.62 million by 2028 Growth rate CAGR of 6.9% from 2021 to 2028. Forecast Period 2021- 2028 Base Year 2021
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Electric Blankets Market: Strategic Insights
| Market Size Value in | US$ 812.94 million in 2021 |
| Market Size Value by | US$ 1,294.62 million by 2028 |
| Growth rate | CAGR of 6.9% from 2021 to 2028. |
| Forecast Period | 2021- 2028 |
| Base Year | 2021 |
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Report Segmentation and Scope:
The “Global Electric Blankets Market” is segmented based on size, type, distribution channel, and geography. Based on size, the electric blankets market is segmented into single, double, and others. Based in type, the electric blankets market is segmented into electric under blankets and electric over blankets. Based on distribution channel, the electric blankets market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The electric blankets market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Based on size, the electric blankets market is segmented into single, double, and others. On the basis of type, the market is bifurcated into electric under blankets and electric over blankets. Based on distribution channel, the electric blankets market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty store segment held the significant share in the electric blankets market and is expected to register the significant growth over the forecast period. Specialty stores focus on the specific product category and have deep product assortments. These stores provide a personalized shopping experience and a positive retail environment to the customers. They offer value-added products to their customer and focus on customer delight. Moreover, these types of stores usually have trained staff knowledgeable about the products they offer to consumers.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Regional Analysis:
Based on geography, the electric blankets market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global electric blankets market was dominated by North America which accounted for US$ 262.57 million in 2020. Europe is a second major contributor holding more than 29% share in the global market. Asia Pacific is expected to register the considerable growth at a CAGR of 7.9% over the forecast period. Increasing inclusion of technological improvements in consumer convenience products and devices in the region is the vital factor driving the market growth in Europe. The electric blanket is ideal for beds of different sizes, provides double safety and heat protection, and is lightweight, soft, and pleasant. It also has an auto shut-off mechanism, saves electricity, and protects the body from sudden heat changes when entering the bed for sleep, especially in cold weather when the whole house is not heated.
Industry Developments and Future Opportunities:
Various initiatives taken by the key players operating in the electric blankets market are listed below:
- In October 2019, Xiaomi Corporation announced the launch of a new and innovative PMA smart electric blanket. This newly launched blanket can be made to function as an app of Xiaomi.
Covid-19 Impact:
The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The pandemic induced recession across the global economies as the marketplace remained shut due to lockdowns and border restrictions. the shortage in raw material supply, the shutdown of factories, labor shortage, and other operational difficulties under COVID-19 safety protocols. Initially, due to the shutdown of manufacturing units, difficulty in the procurement of raw materials, restriction on logistics has had a negative impact on the electric blanket market. The outbreak had distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage.
The electric blankets are mostly manufactured from different materials like polyester microfiber or fleece. Thus, the shutdown of manufacturing units led to a negative impact on the research and development of the electric blankets market. The outbreak of COVID-19, has caused increased consciousness of people towards health. Also, there has been a disruption in the production and supply chain of electric blankets that severely impacted the market growth in recent times. However, in 2021, businesses are gaining ground as the governments of various countries eased out the previously imposed restrictions. The start of operations in the manufacturing units had a positive impact on the development and production of electric blankets. The increasing demand for consumer preference for luxurious, comfortable and premium bedding products propel the electric blankets market.
Competitive Landscape and Key Companies:
Some of the prominent players operating in the global electric blankets market include Beurer GmbH; Morphy Richards; Biddeford Blankets LLC; Slumberdown Company; Silentnight Group Limited; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., LTD; Shavel Associates Inc.; and Odessey Products among others. These players offer electric blankets with different technologies to attract a large number of consumers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Size, Type, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the electric blankets market are Beurer GmbH, Morphy Richards, Biddeford Blankets LLC, Slumberdown Company, Silentnight Group Limited, Glen Dimplex, Sunbeam Products, Inc., Bedshe International Co., Ltd., Shavel Associates Inc., and Odessey Products.
In 2020, the single segment held the largest market share. Companies have been continuously innovating and adding new features to create well-insulated sheets layered with thick fleece to give adequate natural insulation and warmth.
In 2020, the electric under blankets segment held the largest market share. Electric under blankets' easy-to-use characteristics and functionality contributed to their high demand. Moreover, safety features such as overheating control in electric under blankets has aided product adoption.
The key factor driving market expansion is the growing customer desire for luxury, comfortable, and premium bedding products fueled by increasing urbanization. In addition, the ever-increasing geriatric population, which is more vulnerable to harsh winter weather, is boosting market expansion. Other growth-inducing elements include product improvements such as introducing innovative water and stain-resistant, battery-powered blankets.
Based on type, the electric under blankets segment is expected to be the fastest-growing segment during the forecast period. Under blankets, also known as heated mattress pads or electric fitted sheets, are heating pads that go over the mattress and underneath the bottom bed sheet to deliver heat from below. The increasing spending on comfortable and warm products is expected to boost the electric under blankets market.
In 2020, North America accounted for the largest share of the global electric blankets market. Increasing investments on research and development to launch new products with multiple safety features such as overheating protection and wireless control have fueled the product demand in this region.
The List of Companies - Electric Blankets Market
- Beurer GmbH
- Morphy Richards
- Biddeford Blankets LLC
- Slumberdown Company
- Silentnight Group Limited
- Glen Dimplex
- Sunbeam Products, Inc.
- Bedshe International Co.,LTD
- Shavel Associates Inc.
- Odessey Products
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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