Electric Blankets Market Size, Share, and Analysis by 2028

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Electric Blankets Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (Single, Double, and Others), Type (Electric Under Blankets and Electric Over Blankets), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Date : Apr 2022
  • Report Code : TIPRE00028383
  • Category : Consumer Goods
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 145

[Research Report] The electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028.

Market Insights and Analyst View:

The electric blankets market is growing due to the rapidly growing demand for consumer products with innovative technological additions. The electric blankets are much more efficient than regular blankets and are therefore preferred by consumers living in countries with extreme cold temperatures. The demand for electric blankets is also growing due to increased consumer demand for premium bedding and related products. Electric blankets are getting utmost attention among consumers owing to the various benefits associated with the product such as allowing consumers to adjust temperatures, delivering maximum comfort, and lesser energy consumption. As the products are witnessing increased innovation with additional features such as battery-powered blankets with mobile chargeable sockets, waterproof blankets, lightweight, durable, machine washable, and water-resistant blankets.

Growth Drivers and Challenges:

Extreme and bitter winters with low temperatures and increasing demand for heated products such as electric blankets with unique features are some of the notable drivers influencing the demand for electric blankets in frosty regions. Electric blankets are more cost-effective than room heaters and have low running costs compared to the heaters. This factor has gained the popularity of electric blankets in many icy countries and is expected to continue through the forecast period. Electric blanket suppliers focus on launching new products and boosting their sales potential in icy nations. For instance, in June 2021, Aldi Australia announced the launch of new heated electric blankets which can also be used in cars. The aged population is increasing across the globe, and this trend is mostly prominently in countries in Europe and Australia & Oceania. Aged people are sensitive to changes in weather, and extreme cold or heat can create further complications in health. An increasing focus on elderly care is expected to drive the sales of electric blankets.

The use of electric blankets are seasonal, which makes it a high-risk business during off season. Improper use of electric products like electric blankets may make it a menacing addition to a bed. Use of overheated electric products such as electric blankets during pregnancy can be risky. Pregnant women are suggested not to use electric blankets because they produce low-frequency electromagnetic fields which enter the body and can be harmful for mother and child. Many companies have invested considerable funds into the research & development, designing & packaging, and promotion of the product. They are only expected to sell for 2-3 months as the products are not in demand during summers. In addition, less awareness about electric blankets in many urban and rural areas across the globe is a challenging factor that restrains the market's growth.

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Electric Blankets Market: Strategic Insights

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Report Segmentation and Scope:

The “Global Electric Blankets Market” is segmented based on size, type, distribution channel, and geography. Based on size, the electric blankets market is segmented into single, double, and others. Based in type, the electric blankets market is segmented into electric under blankets and electric over blankets. Based on distribution channel, the electric blankets market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The electric blankets market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America).

Segmental Analysis:

Based on size, the electric blankets market is segmented into single, double, and others. On the basis of type, the market is bifurcated into electric under blankets and electric over blankets. Based on distribution channel, the electric blankets market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty store segment held the significant share in the electric blankets market and is expected to register the significant growth over the forecast period. Specialty stores focus on the specific product category and have deep product assortments. These stores provide a personalized shopping experience and a positive retail environment to the customers. They offer value-added products to their customer and focus on customer delight. Moreover, these types of stores usually have trained staff knowledgeable about the products they offer to consumers.

Regional Analysis:

Based on geography, the electric blankets market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global electric blankets market was dominated by North America which accounted for US$ 262.57 million in 2020. Europe is a second major contributor holding more than 29% share in the global market. Asia Pacific is expected to register the considerable growth at a CAGR of 7.9% over the forecast period.  Increasing inclusion of technological improvements in consumer convenience products and devices in the region is the vital factor driving the market growth in Europe. The electric blanket is ideal for beds of different sizes, provides double safety and heat protection, and is lightweight, soft, and pleasant. It also has an auto shut-off mechanism, saves electricity, and protects the body from sudden heat changes when entering the bed for sleep, especially in cold weather when the whole house is not heated.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the electric blankets market are listed below:

  1. In October 2019, Xiaomi Corporation announced the launch of a new and innovative PMA smart electric blanket. This newly launched blanket can be made to function as an app of Xiaomi.

Electric Blankets Market Regional Insights

The regional trends and factors influencing the Electric Blankets Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Electric Blankets Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

electric-blankets-market-global-geography
  • Get the Regional Specific Data for Electric Blankets Market

Electric Blankets Market Report Scope

Report Attribute Details
Market size in 2021 US$ 812.94 Million
Market Size by 2028 US$ 1,294.62 Million
Global CAGR (2021 - 2028) 6.9%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Size
  • Single
  • Double
By Type
  • Electric Under Blankets and Electric Over Blankets
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Beurer GmbH
  • Morphy Richards
  • Biddeford Blankets LLC
  • Slumberdown Company
  • Silentnight Group Limited
  • Glen Dimplex
  • Sunbeam Products, Inc.
  • Bedshe International Co.,LTD
  • Shavel Associates Inc.

  • Electric Blankets Market Players Density: Understanding Its Impact on Business Dynamics

    The Electric Blankets Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Electric Blankets Market are:

    1. Beurer GmbH
    2. Morphy Richards
    3. Biddeford Blankets LLC
    4. Slumberdown Company
    5. Silentnight Group Limited

    Disclaimer: The companies listed above are not ranked in any particular order.


    electric-blankets-market-cagr

    • Get the Electric Blankets Market top key players overview

    Covid-19 Impact:

    The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The pandemic induced recession across the global economies as the marketplace remained shut due to lockdowns and border restrictions. the shortage in raw material supply, the shutdown of factories, labor shortage, and other operational difficulties under COVID-19 safety protocols. Initially, due to the shutdown of manufacturing units, difficulty in the procurement of raw materials, restriction on logistics has had a negative impact on the electric blanket market. The outbreak had distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage.

    The electric blankets are mostly manufactured from different materials like polyester microfiber or fleece. Thus, the shutdown of manufacturing units led to a negative impact on the research and development of the electric blankets market. The outbreak of COVID-19, has caused increased consciousness of people towards health. Also, there has been a disruption in the production and supply chain of electric blankets that severely impacted the market growth in recent times. However, in 2021, businesses are gaining ground as the governments of various countries eased out the previously imposed restrictions. The start of operations in the manufacturing units had a positive impact on the development and production of electric blankets. The increasing demand for consumer preference for luxurious, comfortable and premium bedding products propel the electric blankets market.

    Competitive Landscape and Key Companies:

    Some of the prominent players operating in the global electric blankets market include Beurer GmbH; Morphy Richards; Biddeford Blankets LLC; Slumberdown Company; Silentnight Group Limited; Glen Dimplex; Sunbeam Products, Inc.; Bedshe International Co., LTD; Shavel Associates Inc.; and Odessey Products among others. These players offer electric blankets with different technologies to attract a large number of consumers.


    Frequently Asked Questions

    In 2020, which region held the largest share of the global electric blankets market?

    In 2020, North America accounted for the largest share of the global electric blankets market. Increasing investments on research and development to launch new products with multiple safety features such as overheating protection and wireless control have fueled the product demand in this region.

    Which type segment is expected to account for the fastest growth in the global electric blanket market?

    Based on type, the electric under blankets segment is expected to be the fastest-growing segment during the forecast period. Under blankets, also known as heated mattress pads or electric fitted sheets, are heating pads that go over the mattress and underneath the bottom bed sheet to deliver heat from below. The increasing spending on comfortable and warm products is expected to boost the electric under blankets market.

    What is the key driver for the growth of the global electric blankets market?

    The key factor driving market expansion is the growing customer desire for luxury, comfortable, and premium bedding products fueled by increasing urbanization. In addition, the ever-increasing geriatric population, which is more vulnerable to harsh winter weather, is boosting market expansion. Other growth-inducing elements include product improvements such as introducing innovative water and stain-resistant, battery-powered blankets.

    Which size segment accounted for the largest share in the electric blankets market?

    In 2020, the single segment held the largest market share. Companies have been continuously innovating and adding new features to create well-insulated sheets layered with thick fleece to give adequate natural insulation and warmth.

    Which type segment accounted for the largest share in the electric blankets market?

    In 2020, the electric under blankets segment held the largest market share. Electric under blankets' easy-to-use characteristics and functionality contributed to their high demand. Moreover, safety features such as overheating control in electric under blankets has aided product adoption.

    Can you list some of the major players operating in the global electric blankets market?

    The major players operating in the electric blankets market are Beurer GmbH, Morphy Richards, Biddeford Blankets LLC, Slumberdown Company, Silentnight Group Limited, Glen Dimplex, Sunbeam Products, Inc., Bedshe International Co., Ltd., Shavel Associates Inc., and Odessey Products.

    Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
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    The List of Companies - Electric Blankets Market

    1. Beurer GmbH       
    2. Morphy Richards                 
    3. Biddeford Blankets LLC     
    4. Slumberdown Company                  
    5. Silentnight Group Limited               
    6. Glen Dimplex        
    7. Sunbeam Products, Inc.                   
    8. Bedshe International Co.,LTD        
    9. Shavel Associates Inc.       
    10. Odessey Products
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