Electric Blankets Market Size, Share & Growth Forecast By 2028

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Electric Blankets Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Size (Single, Double, and Others), Type (Electric Under Blankets and Electric Over Blankets), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month: Apr 2022 | Report Code: TIPRE00028383 | No. of Pages: 145 | Category: Consumer Goods | Status: Published

The electric blankets market size is projected to reach US$ 1,294.62 million by 2028 from US$ 812.94 million in 2021; it is expected to grow at a CAGR of 6.9% from 2021 to 2028.

The electric blankets market is growing due to the rapidly growing demand for consumer products with innovative technological additions. The electric blankets are much more efficient than regular blankets and are preferred by consumers living in countries with extremely cold temperatures. The electric blankets market growth can be attributed to the high consumer demand for premium bedding and related products. Electric blankets are ideal for beds of different sizes, provides double safety and heat protection, and is lightweight, soft, and pleasant. It also has an auto shut-off mechanism, saves electricity, and protects the body from sudden heat changes when entering the bed for sleep, especially in cold weather when the whole house is not heated. Furthermore, the availability of electric blankets through various distribution channels such as specialty stores, supermarkets, and e-commerce platforms are aiding the electric blankets market growth.

In 2020, North America accounted for the largest portion of the electric blankets market share. Electric blankets are a great way to achieve cozy warmth and help save electricity bills generated from room heaters. In addition, to provide comfort, electric blankets also ease muscle and joint pain and help the user fall asleep while in pain. Furthermore, the growth of the residential and commercial sectors, including travel and hospitality, military and defense, and charity, positively affects the development of the market. Electric blankets grew in popularity from the moment they were introduced to the market. They help keep warm and can be placed under the mattress, radiating heat from beneath, inducing a deep and restful sleep on the coldest winter nights. An electric blanket can also be used for heat therapy, which relaxes tired back and leg muscles, and the warmth also helps ease stiffness and soreness of the body.

Report Coverage

Impact of COVID-19 Pandemic on Electric Blankets Market Growth

The shutdown of manufacturing units, difficulty in the procurement of raw materials, and restrictions on logistics negatively impacted the market. The COVID-19 outbreak distorted operational efficiency and disrupted the value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. However, after the initial months of negative impact, the industry responded positively to the crisis, with brands scaling up their manufacturing activities while adhering to safety protocols.

Electric Blankets Market Breakdown – by Region

Electric Blankets Market Breakdown – by Region

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Market Insights

Increasing Adoption in Countries with Extreme Winters

Extreme and bitter winters with low temperatures and increasing demand for heated products such as electric blankets with unique features are some of the notable drivers influencing the electric blankets market in frosty regions. Electric blankets are more cost-effective than room heaters and have low running costs compared to heaters. Furthermore, the aged population is increasing globally, and this trend is most prominently in countries of Europe, Australia and Oceania. Aged people are sensitive to changes in weather, and extreme cold or heat can create further complications in health. An increasing focus on elderly care is driving the market.

Further, the hospitality and tourism sectors play an important role in surging the sales of comfortable products for customers’ convenience. As per the World Travel and Tourism Council data, the global contribution in 2018 from the travel and tourism sector was US$ 8.8 trillion. Hotels and homestays in various polar regions with extreme cold emphasize on comfortable customer service, thereby surging the demand for electric blankets.

By Size Industry Insights

Based on size, the global market has been segmented into single, double, and others. The single segment held the largest share of the global electric blankets market in 2020. Electric blankets have different features like adjustable temperatures, and they are easy to handle, thus becoming the prime choice of consumers. For instance, in July 2021, Beraraby introduced Travel Napper, a lightweight travel blanket suitable for traveling by flight, train, and other public transportation. Electric blankets are also comparatively less expensive than heaters and therefore preferred over them.


Electric Blankets Market Share, by Size– 2020 and 2028

Electric Blankets Market Share, by Size– 2020 and 2028

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Report Spotlights

  • Progressive trends in the electric blankets industry to help players develop effective long-term strategies
  • Business growth strategies adopted by the market players in developed and developing countries
  • Quantitative analysis of the market from 2019 to 2028
  • Estimation of global demand for electric blankets
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the electric blankets market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the market at various nodes
  • Detailed overview and segmentation of the market, as well as the industry dynamics
  • Size of the electric blankets market in various regions with promising growth opportunities


Global Electric Blankets Market

The electric blankets market, based on size, is segmented into single, double, and others. Based on type, the market is segmented into electric under blankets and electric over blankets. The electric blankets market, based on distribution channel, is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the electric blankets market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America. The market in North America is further segmented into the US, Canada, and Mexico. The European market is subsegmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The electric blankets market in Asia Pacific is subsegmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. The market in the Middle East & Africa (MEA) is further segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the MEA. The market in South and Central America is subsegmented into Brazil, Argentina, and the Rest of South and Central America.

Company Profiles


  • Beurer GmbH         
  • Morphy Richards     
  • Biddeford Blankets LLC      
  • Slumberdown Company     
  • Silentnight Group Limited    
  • Glen Dimplex          
  • Sunbeam Products, Inc.     
  • Bedshe International Co.,Ltd.        
  • Shavel Associates Inc.       
  • Odessey Products

Frequently Asked Questions

The major players operating in the electric blankets market are Beurer GmbH, Morphy Richards, Biddeford Blankets LLC, Slumberdown Company, Silentnight Group Limited, Glen Dimplex, Sunbeam Products, Inc., Bedshe International Co., Ltd., Shavel Associates Inc., and Odessey Products.
In 2020, North America accounted for the largest share of the global electric blankets market. Increasing investments on research and development to launch new products with multiple safety features such as overheating protection and wireless control have fueled the product demand in this region.
In 2020, the single segment held the largest market share. Companies have been continuously innovating and adding new features to create well-insulated sheets layered with thick fleece to give adequate natural insulation and warmth.
In 2020, the electric under blankets segment held the largest market share. Electric under blankets' easy-to-use characteristics and functionality contributed to their high demand. Moreover, safety features such as overheating control in electric under blankets has aided product adoption.
Based on type, the electric under blankets segment is expected to be the fastest-growing segment during the forecast period. Under blankets, also known as heated mattress pads or electric fitted sheets, are heating pads that go over the mattress and underneath the bottom bed sheet to deliver heat from below. The increasing spending on comfortable and warm products is expected to boost the electric under blankets market.
The key factor driving market expansion is the growing customer desire for luxury, comfortable, and premium bedding products fueled by increasing urbanization. In addition, the ever-increasing geriatric population, which is more vulnerable to harsh winter weather, is boosting market expansion. Other growth-inducing elements include product improvements such as introducing innovative water and stain-resistant, battery-powered blankets.

The List of Companies - Electric Blankets Market

  1. Beurer GmbH       
  2. Morphy Richards                 
  3. Biddeford Blankets LLC     
  4. Slumberdown Company                  
  5. Silentnight Group Limited               
  6. Glen Dimplex        
  7. Sunbeam Products, Inc.                   
  8. Bedshe International Co.,LTD        
  9. Shavel Associates Inc.       
  10. Odessey Products
  • Highlights key business priorities to assist companies realign their business strategies.
  • Features key findings and crucial progressive industry trends in the global electric blankets market, thereby allowing players to develop effective long-term strategies.
  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
  • Scrutinizes in-depth market trends as well as key market drivers and restraints.
  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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