According to The Insight Partners' research, the Europe Gluten-free Products Market was valued at US$ 2,262.4 Million in 2024 and is expected to reach US$ 3,949.2 Million by 2031, registering a CAGR of 8.3% from 2025 to 2031.
Expansion of retail infrastructure & e-commerce and rising awareness of gluten intolerance and celiac disease are among the critical factors attributed to drive the Europe gluten-free products market growth.
Large retail chains such as Carrefour, Lulu, Panda, and Danube have expanded their footprint across cities globally, and these outlets are increasingly stocking gluten-free products to cater to the growing demand. The influence of social media and the digital market have been fostered by the expansion of e-commerce, as gluten-free brands use these platforms to reach potential customers and promote their products. Increase in penetration of the Internet and smartphones, quick access to emerging technologies, increased purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. With the rising penetration of e-commerce across multiple geographies, the manufacturers of gluten-free products are also enhancing their online presence by selling products through Walmart, Tesco, Amazon, Lulu Hypermarket, Carrefour, and other well-known e-commerce platforms. In 2022, an article published by the Food and Agriculture Organization (FAO) of the United Nations, the organization noted that growing internet penetration-over 63% of the world population as of 2021-and enhanced retail supply chains have led to increased accessibility to specialty foods, including gluten-free options. Retail supply chain improvements and e-commerce development allow consumers globally, especially in rural and underserved areas, to acquire gluten-free food products in stores or online more easily. Developments in retail infrastructure and online purchasing will play an important role in the growth of the global gluten-free products market. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, expanding retail infrastructure and e-commerce is expected to provide lucrative opportunities in the global gluten-free products market in the coming years.
On the contrary, the availability of alternatives hampers the growth of the Europe gluten-free products market.
Europe Gluten-free Products Market Segmentation Analysis:
- By Product Type, the Europe Gluten-free Products Market is segmented into Bakery Products, Confectionery Bars, Pasta and Noodles, Breakfast Cereals, Snacks, RTE and RTC Meals, Flour, and Others. The Bakery Products segment held the largest share of the market in 2024. The Bakery Products segment is further subsegmented into Cakes and Muffins, Biscuits and Cookies, Pizza, Bread and Rolls, and Other Bakery Products. The Bakery Products segment is projected to expand at a CAGR of 8.2% during 2025 - 2031.
- By Distribution Channel, the Europe Gluten-free Products Market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Others. The Supermarkets and Hypermarkets segment is projected to expand at a CAGR of 8.2% during 2025 - 2031.
By country, the Europe Gluten-free Products Market is categorized into Germany, France, Italy, Spain, the United Kingdom, and the Rest of Europe. The Rest of Europe is projected to expand at a CAGR of 7.8% during 2025 - 2031.
Key players operating in the Gluten-free Products Market are Nestle SA, Mondelez International Inc, Blue Diamond Growers, General Mills Inc, American Garden, Hunter Foods LLC, Mister Free'd, YummyEarth Inc, Galletas Gullon SA, and Dr. Schar Spa, among others.
In March 2023, Dr. Schar SPA invested around US$ 7.2 million in a new gluten-free production line in Spain. The new production line will produce gluten-free products ranging from bread, pasta and pizza to a wide range of doughs, flours, snacks, and pastries.
In July 2022, YummyEarth Inc. launched choco yums, a new variety of dairy-free and allergy-friendly chocolate candies. The candies are made with cocoa and are available in three flavors, i.e., chocolate, crisped quinoa, and dark chocolate mint.
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