Sex Toys Segment to Dominate Europe Sexual Wellness Market During 2021–2028
According to The Insight Partners market research study on “Europe Sexual Wellness Market to 2028 – COVID-19 Impact and Regional Analysis and Forecast by Pharmaceutical Product, Non-Pharmaceutical Product, and Distribution Channel” is expected to reach US$ 22,432.32 million by 2028 from US$ 14,691.30 million in 2021. The market is estimated to grow at a CAGR of 6.2% from 2021 to 2028. The report provides trends prevailing in the Europe sexual wellness market along with the drivers and restraints pertaining to the market growth. Rising investments by market players and changing point of view toward use of sexual wellness products are the major factor driving the growth of the Europe sexual wellness market. However, small consumer base in several countries hinders the growth of Europe sexual wellness market.
Countries in Europe, especially France, are highly affected due to the COVID-19 outbreak. EU and its member states are experiencing an economic and social crisis, in addition to the sanitary crisis; urges the Member States to consider the health impact of COVID-19 through a gender lens and to ensure the continuation of a full range of SRH services through the health systems in all circumstances, in line with international human rights standards; insists on countering any attempts to restrict SRHR during the pandemic and beyond; further calls on Member States to direct additional efforts and resources to rebuilding a health system which recognizes that SRHR are essential for the health and well-being of all persons. UNFPA’s projections from April 2020 stated that 47 million women in 114 low- and middle-income countries are expected to be unable to use modern contraceptives if the lockdown or supply chain disruptions continue for six months. The COVID-19 pandemic and the life-altering interruptions of migration have altered sexual priorities to the point where even defining appropriate sexual wellbeing timeframes is difficult. There may be resource constraints in monitoring that necessitates a multidimensional measure, as well as political opposition to elevating sexual well-being alongside risk-focused outcomes. Recognizing these issues, we present four ways in which sexual well-being is crucial to core functions of contemporary public health. The member states to ensure full access to contraception during the COVID-19 pandemic and, through joint efforts, to prevent disruptions in production and supply chains emphasize the examples of good practice such as accessible contraceptives for all women below a certain age group and/or teleconsultations in accessing contraceptives.
The Europe sexual wellness market is segmented based on pharmaceutical product, non-pharmaceutical product, distribution channel, and country. Based on pharmaceutical product, the market is segmented into capsules, tablets, oral liquids, and sprays. The capsules segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on non-pharmaceutical product, the market is segmented into sex toys, condoms, intrauterine devices, contraceptive implants, and others. The sex toys segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on distribution channel, the market is segmented into retail pharmacies, online distribution, and hospitals pharmacies. The retail pharmacies segment dominated the market in 2020 and same segment is expected to be fastest growing during forecast period. Based on country, the market has been segmented into the UK, Germany, France, Italy, Spain, and rest of Europe.
Bayer AG; Church & Dwight, Inc.; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; Reckitt Benckiser Group Plc; and TENGA Co., Ltd. are among the leading companies in the Europe sexual wellness market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2021, RB announced acquisition of Queen V a feminine sexual wellness brand established in the US, focused on vaginal health. This acquisition helped RB to innovate purpose driven brands.
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