High nutritive properties associated with tortilla to escalate the Europe tortilla market at a CAGR of 5.5%

Latest market study on “Europe Tortilla Market to 2027 – Analysis and Forecasts by Nature (Organic, Conventional); Source (Wheat, Corn); Product type (Tortilla chips, Taco shells, Tostadas, Flour tortillas, Corn tortillas, others); Distribution Channel (Hypermarkets/Supermarkets, Convenience stores, Online, Food Service), and Countries”. Tortilla is a thin and flat bread made up of wheat and corn. Different types of tortillas are available in the market including tortilla chips, taco shells, tostadas, and many more. High nutritive properties associated with tortilla is expected to fuel the market growth. Different types of tortillas are quite popular in the European countries mainly in the France and Spain.


The Europe tortilla market is accounted to US$ 4,100.7 Mn in 2018 and is expected to grow at a CAGR of 5.5% during the forecast period 2019 – 2027, to account to US$ 6,598.4 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.


Since the past few years, there has been a drastic change in consumer perception due to increasing transparency and growing health concerns. Consumers are educated on the various harmful effects related to health and the environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones present in animal-based products is one of the key factors that has been escalating the demand for plant-based products. Due to this, consumers are more inclined toward products containing natural ingredients. A tortilla is a thin, unleavened flatbread that is mainly prepared from wheat and corn. There is an increasing demand for organic food items amongst the consumers. Organic food is free from pesticides, does not contain preservatives, and is GMO-free. Consumers nowadays are quite concerned about using conventional food products or food obtained through GMO (Genetically Modified Organisms) due to their contribution to increasing incidents of health issues. Manufacturers of the tortilla are also focusing on developing and marketing organic tortillas owing to the market’s demand. Robust growth has been noticed in the e-commerce platform in the current scenario. Displaying products or selling products through e-commerce channels offer growth opportunities for tortilla manufacturers. E-commerce helps reducing labor and other costs, as well as offer effective inventory management. It is easy to capture the market by using e-retail channels and e-retailers.  


The market for Europe tortilla is concentrated with some very well-established players. Some of the key players in the Europe tortilla market include Gruma, S.A.B. de C.V, PepsiCo Inc., Signature Flatbreads LTD, Liven, S.A., Aranda’s Tortilla Company, Inc., Leng-d’Or, Mexma Foods, Conagra Brands Inc., Dijo, and Super-Mex Foods amongst the others.



Europe Tortilla Market - By Country Breakdown, 2018

Europe Tortilla Market

The report segments the Europe Tortilla market as follows:


Europe Tortilla Market - By Product Type

  • Tortilla chips
  • Taco shells
  • Tostadas
  • Flour tortillas
  • Corn Tortilla
  • Others

Europe Tortilla Market - By Nature

  • Conventional
  • Organic

Europe Tortilla Market - By Source

  • Wheat
  • Corn

Europe Tortilla Market - By Distribution Channel

  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Online
  • Food Service

Europe Tortilla Market - By Country

  • France
  • Germany
  • Spain
  • UK
  • Rest of Europe


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