Europe Wipes Market is expected to reach US$ 12,674.0Mn by 2027

PRESS RELEASE BY The Insight Partners 12 May 2020

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Growth of personal care industryto drive Europe wipes market at 11.4%CAGR


According to the latest market study on “Europe Wipes Market Forecast to 2030 – Covid-19 Impact and Analysis- by Type (Baby Wipes, Facial Wipes, Moist Flushable Wipes, Household Wipes, and Others); Distribution Channel (Supermarket and Hypermarket, Convenience Stores, Online, and Others), and Country,” the Europe Wipesmarket is accounted to US$ 3,623.1Mn in 2018 and is expected to grow at a CAGR of 11.4%during 2019–2030, to account to US$ 12,674.0Mnby 2030. The report provides key understanding on the driving factors of this growth and also highlights the prominent market players along with their developments.


Wipesare small moist cloth pieces that are used for cleaning surfaces. Wipes serves a number of personal and household purposes. Baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, nail polish removal wipes, and antibacterial wipes are among various types of wipes that are commercially available for use. These wipes used for light rubbing or friction wiping to remove dirt or liquid from the surface. They benefit by facilitating a convenient way of maintaining personal hygiene. Using wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust. High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. Also, the growth of personal industries in developed and developing regions propels the demand for personal care products such as facial and baby wipes. Moreover, rising concerns related to personal hygiene and increasing influence of social media, as well as other promotional media, have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products,including baby wipes, facial wipes, moist flushable wipes, and household wipes.


Wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, several wet tissue and wipe varieties also exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health conscious consumers. However, flushing wipes have caused many clogs in residential and municipal sewer systems across the world as they do not biodegrade quickly, and the problem is only getting worse as the wipe companies are not being completely honest about their products. Wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Moreover, environmentally friendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes in Europe. However, triclosan is an antibacterial agent, and it is used as a preservative in wipes. It can easily pass through the skin and disrupt hormone function or cause allergies. Due to rising awareness about the side effect of these chemicals, the demand for wipes produced from natural ingredients has increased over the past few years.


Recently, the World Health Organization (WHO) has announced the outbreak of COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a pandemic. This outbreak started in December 2019 in Wuhan, China, and later, it turned into pandemic causing thousands of deaths worldwide. Disinfectant wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges for disinfecting the surfaces. Thus, disinfectant wipes and sanitizers are used on a large scale as a precautionary measure to fight against this pandemic. As of March 2020, China, Italy, Iran, Spain, republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths. The pandemic has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. China is the global hub of manufacturing and largest raw material supplier for various industries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing and delivery schedules, and sales of various goods in different regions, including Europe.In addition to this, the global travel bans imposed by countries in Europe, Asia, and North America are affecting the business collaborations and partnerships opportunities. Italy is the hardest-hit country by the COVID-19 outbreak in Europe. It is expected to suffer an economic hit due to a lack of revenue generation from various industries. Other European Union members have implemented drastic measures and travel restrictions, including partially closing their borders.


The Wipes market in Europeis concentrated with some very well-established players. Reckitt Benckiser Group Plc., Procter & Gamble, The Clorox Company, Contac Inc., Diamond Wipes International Inc., DuPont de Nemours, Inc., Rockline Industries, Kimberly-Clark Corporation, Nice-Pak Products, Inc., and S.C. Johnson & Sonare among the key players in the Europe wipes market.

Europe Wipes Market Revenue and Forecast to 2027

Europe Wipes Market

Europe Wipes Market to Grow at a CAGR of 11.4% to reach US$ 12,674.0Mn by 2027 from 2018 to 2027

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Europe Wipes Market Forecast to 2027 - Covid-19 Impact and Regional Analysis by Type (Baby Wipes, Facial Wipes, Moist Flushable Wipes, Household Wipes, and Others); Distribution Channel (Supermarket and Hypermarket, Convenience Stores, Online, and Others)

 The report segments the Europewipesmarket as follows:

 Wipes Market, by Type

  • Baby Wipes
  • Facial Wipes
  • Moist Flushable Wipes
  • Household Wipes
  • Others

WipesMarket, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

EuropeWipesMarket – By

  • Germany
  • UK
  • Russia
  • France
  • Italy
  • Rest of Europe


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