Hair Care Appliances Market is expected to reach US$ 19,512.86 Million by 2028

Growing Influence of Social Media and Emphasis on Personal Appearance Drive Hair Care Appliances Market Growth

According to our latest market study on "Hair Care Appliances Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Product Type and Distribution Channel,” the market is expected to grow from US$ 14,440.23 million in 2022 to US$ 19,512.86 million by 2028; it is estimated to grow at a CAGR of 5.1% from 2022 to 2028. The report highlights key factors driving the market growth and prominent players with their progress in the market.

In recent years, consumers are being increasingly influenced by the lifestyle of celebrities present in social media. Consumers are increasingly trying to imitate the lifestyle of celebrities to keep up with the social trends. Therefore, many prominent players in the haircare appliances market are adopting social media marketing strategies and celebrity endorsements to boost their revenues and enhance their market position. For instance, in November 2020, VEGA, one of the prominent haircare and beauty tools brands in India, collaborated with Ananya Pandey, an Indian celebrity, to endorse its exquisite range of hair styling products. Similarly, Koninklijke Philips N.V. collaborated with Alia Bhatt, a famous Indian actress, to endorse its haircare products, such as straighteners and hair dryers. Along with this, in November 2020, VEGA, one of the prominent haircare and beauty tools brand in India collaborated with Ananya Pandey, an Indian celebrity, to endorse its exquisite range of hair styling products. Such strategies are expected to drive the market growth during the forecast period. Along with this, in social media, there has been a growing trend of providing video tutorials and DIY (Do-It-Yourself) techniques on how to style hair using haircare tools, such as curlers, straighteners, and dryers. Such videos are getting a significant number of views and likes and are strongly influencing the buying behavior of consumers.

Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., and Conair LLC are among the well-established players constituting the hair care appliances market share.

Impact of COVID-19 Pandemic on Hair Care Appliances Market

The COVID-19 pandemic adversely affected the consumer goods industry due to the shutdown of manufacturing facilities, difficulties in procuring raw materials and components, and restrictions on logistic operations. Disruptions in raw material supply chains hampered hair care appliance production. The outbreak distorted operational efficiencies and value chains due to the sudden shutdown of national and international boundaries, creating revenue loss and damage. Various hair care appliance manufacturers had to temporarily close their operations or reduce their production capacities in 2020. However, the businesses are gaining ground as governments of various countries eased out the previously imposed restrictions in 2021. The resumption of operations in the hair care appliances manufacturing units and distribution facilities, such as supermarkets, hypermarkets, and retail stores, is driving the growth of the hair care appliances market. Along with this, demand for accessible and time-saving shopping via online retail helped the market grow during and after the pandemic. Online stores enable customers to buy cheaper international hair care products conveniently. These factors are projected to open lucrative growth opportunities for hair care appliance manufacturers during the forecast period.

Hair Care Appliances Market Size, by Region, 2021–2028

The "Hair Care Appliances Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the hair care appliances market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The hair care appliances market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into dryers and blowers, straighteners, curlers, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the hair care appliances market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Asia Pacific dominated the market in 2021 and is expected to register the highest CAGR during the forecast period. The growing number of consumers who are conscious about healthy hair and increasing use of hair dryers across the world are driving the hair care appliances market.